Google is reportedly planning to release two new smartphones this year, one with a 5.9-inch screen and another with a 5.2-inch display, according to Phone Arena’s Michael Heller.
Rumors about Google’s next smartphone have been circulating the Web for months.
We first heard that Google is planning to launch a giant phablet-sized Nexus phone back in July, when Android Police said the device would debut in November. The phone was believed to be a joint effort between Google and Motorola, but Android Police’s report suggests it will launch under Google’s Nexus brand.
At the same time, Motorola has been rumored to be working on two new smartphones — its flagship successor to the Moto X known as the Moto X+1, and a separate device called the Moto S.
Motorola is believed to be testing two different model sizes for this Moto S — a 5.2-inch version and a 5.9-inch variant. This isn’t to be confused with Google’s alleged Nexus X, since Phone Arena says a 5.9-inch Nexus X is already scheduled to go to market. From what we understand, it sounds like the Moto S is a separate device and Motorola is testing it in two different sizes.
Which size makes it to market will depend on the success of the Moto X+1, which is said to be slightly larger than the 4.7-inch Moto X.
So how does this relate to Google’s new Nexus smartphones? If Motorola decides to bring its 5.9-inch version of the Moto S to market instead of the 5.2-inch model, Google may repurpose that smaller Moto S and brand it as a second Nexus device. So, depending on Motorola’s choices, Google could launch a 5.9-inch Nexus phablet and a smaller 5.2-inch Nexus phone.
A 5.9-inch screen is unusually large for a smartph! one. In fact, it’s just about one inch shy of a tablet. The Samsung Galaxy Mega, which comes in both 5.8- and 6.3-inch sizes, is the only other phablet that would compare in size to Google’s upcoming giant smartphone.
There’s no word on when we should expect these phones to debut, but last year Google quietly unveiled its Nexus 5 smartphone and Android 4.4 KitKat at the end of October. It’s also important to note that Google hasn’t confirmed any plans to release new smartphones in its Nexus line just yet.
As mobile continues to take over the world, advertisers have followed consumers to the devices where they spend the most time. But according to a Q2 2014 study by Kenshoo, both mobile search spending and performance have room for growth.
The research looked at 85 search marketing professionals worldwide (both in-house and agency) who were actively using Google Enhanced Campaigns and found that 53% of respondents allocated between just 5% and 20% of their total paid search ad spending to mobile, while nearly half of that percentage (26%) put between 21% and 40% of their search budgets toward mobile.
The top goals of mobile paid search were online traffic and direct sales, each cited by 33% of search marketers around the globe. Meanwhile, just 9% hoped to generate phone calls, 4% wanted to drive in-store traffic, and 2% hoped to spur app installs.
Respondents weren’t overly enthusiastic about mobile paid search’s results. Nearly two-thirds said that mobile search performed worse than desktop, with the majority of that group saying it was much worse. Meanwhile, 20% said mobile search was slightly better than desktop, while just 2% reported it being much better
Remember when reading an email during a meeting was a big no-no? Or when texting on a date could get you dumped? Or when you could walk into a room and not see a mobile phone in everyone’s hand? Based on polling by CivicScience, those days are mostly gone.
July 2014 research found that 60% of US internet users were almost always connected. Fully 43% never unplugged from all personal technology, such as audio players, ereaders, laptops and computers, mobile phones, tablets, and TV, and 17% only took a break a few times a year. Surprisingly, 20% of respondents did manage to unplug daily.
CivicScience found that gender and income didn’t play major roles in whether or not consumers unplugged, but age did in some respects, with 18- to 24-year-olds the most likely to say they never unplugged (53%) and 23% of respondents ages 18 to 44 taking a break from personal technology a few times a year. However, both ends of the age spectrum were almost just as likely to unplug daily, with 24% of those younger than 18 and 27% of adults 55 and older citing this frequency.
Unsurprisingly, smartphones had an influence on how often consumers unplugged. Respondents who owned smartphones were 34% more likely than smartphone non-users to never pause their love affair with personal technology. Considering that eMarketer expects the majority (51.4%) of US consumers to use a smartphone at least monthly this year—and 66.9% to do so in 2018—it looks like unplugging will continue to fade out.
In your Facebook travels, you may have come across an ad for a Facebook application called “Facebook color changer,” which says it can change the color of your Facebook layout from the traditional royal blue to black, orange, yellow, green, purple, almost any color in the spectrum.
Problem is, the app isn’t real. And if you click on it, you’ll be rerouted to a malicious phishing site that may infect your computer.
According to CNN Money, the “Facebook Color Scam” was discovered by security researchers working at Cheetah Mobile, which says the scam has affected more than 10,000 people in various countries around the world.
For the longest time, the three most dominant social networks were Facebook, Twitter, and LinkedIn. But now, after the company turned down a $3 billion acquisition bid in November and talks of a $10 billion valuation earlier this year, there’s no app hotter than Snapchat right now
There’s data to prove it: According to the latest data from ComScore, which was charted for us by Statista, Facebook and Facebook-owned Instagram are the most popular social platforms among users 18-34, but Snapchat is right behind those networks — and actually ahead of Twitter. It’s quite the incredible jump when you consider Snapchat’s audience penetration has almost doubled in nine months’ time, as the company’s audience was only 12.1% in November.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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