Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all, according to the results of a survey conducted by YouGov. The survey found that among American adults who see any advertising at least once a month, 44% find them to be fairly (37%) or very […]
Source: RKG [download page] Notes: Mobile’s 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27% share during the year-earlier period. During Q1 2014, Yahoo actually saw a larger share (36%) of organic search visits come from mobile than Google. Overall, […]
Source: BrightEdge [download page] Notes: About 7 in 10 search marketers feel that it will be more important this year to understand the correlation between social sharing of pages and ranking for those pages. While studies (such as this one) have found social signals to highly correlate with search rankings, Matt Cutts has denied [YouTube […]
Some 78% of local searches conducted on a mobile phone result in a purchase, and 73% of those purchases are made in-store, according to the 2014 Local Search Study from Neustar Localeze and 15miles, which measured the last action taken by more than 3,000 users of local business internet search. That suggests that a majority […]
The e-commerce market is maturing, and that was reflected in the flurry of acquisitions last year of online retail businesses, as well as a number of high-profile initial public offerings.
In fact, e-commerce led as the tech industry that saw the greatest number of venture-backed exits in 2013, according to venture capital database CB Insights.
Out of the 450 venture-backed exits in the technology sector last year, 16% were e-commerce companies. It’s considered an “exit” when a company is either acquired or becomes publicly traded.
The deal activity is an indicator of how bullish investors and market participants are in the fast-growing e-commerce industry.
Google, Wal-Mart, Amazon and other corporate giants all acquired companies in recent years that did something in the e-commerce space — from having online retail stores to facilitating digital payments to providing analytics software that tracks online retail sales. Some e-commerce companies, such as Zulily, even resisted buy-out offers and instead opted to raise additional capital through an initial public offering, allowing it to continue operating as a standalone company.
We are expecting e-commerce deal activity to be red hot in 2014 as well. Coupons.com recently went public at a valuation that exceeded $1 billion, and many investors are eagerly awaiting online Chinese marketplace Alibaba’s IPO, which is expected later this year.
You know that page with a check box you haphazardly agree to on the way to signing up for various online services? The one with the hundreds (or thousands) of words of legal mumbo jumbo? Yeah, we do the same thing — it’s okay. It’s because those pages, the Terms of Service, are boring, lengthy, and probably meaningless. Right? Right?!
Not necessarily. And a new study from Georgia Tech of the “top 30 social and fan creation sites” (from Facebook to Daily Motion) backs that up. Well, first things first: yes, Terms of Service agreements really are difficult to read. Of the 30 sites surveyed, an average reading level of college sophomore was required for comprehension of the TOS. To put it another way, around 60 percent of working age adults in the US (25 – 64) don’t understand what they’re agreeing to. “It is likely that users may not know what rights they are granting,” the study says.
So, back to the question at hand: are these documents meaningless? Like so many answers in the realm of law, the answer really depends on how that law applies to you. What freedoms do you value in the content you create and/or host online?
Georgia Tech examined the freedoms we’re giving up when agreeing to these documents. Most of that involves giving away whatever content is added to the service (so-called “royalty-free use”), but also includes duplicating said content elsewhere (“non-exclusive use”). In plain terms, of course, those translate to “you won’t get paid for the content you add here” and “we can publish what you add here anywhere else we want” (respectively). A small fraction of the sites studied even granted the site advertising rights on user content.
A handful of more specific stats are in the chart below. To find out whether or not your favorite site’s TOS are agreeable, the latest version should be readily available from the home page. And remember: the best defense against restrictive TOS agreements is taking the time to read and understand the document.
Source: Georgia Tech
A new report from consumer data company Experian suggests that online video content services like Netflix are pulling people away from cable television.
After surveying more than 24,000 U.S. adults, Experian found that households with a Netflix or Hulu subscription were nearly three times as likely not to have a cable subscription than the average household. In total, 6.5% of Experian’s surveyed households did not subscribe to cable in 2013, up from 4.5% in 2010.
But cord-cutters became 18.1% of Netflix subscribers, up from 12.7%. Cord-cutters are three times as likely to be Netflix subscribers than the average consumer, in other words.
“We had looked at cord-cutting as a trend in years past, but we hadn’t really seen significant movement in the space because it was more a small group of people who were actually cutting the cord,” Experian senior marketing manager John Fetto said. “It’s become something people are actually doing from something that was just being talked about in New York Times trend pieces.”
Traditional television companies like NBC and CBS receive licensing fees from Netflix and Hulu for their content, and Hulu is a joint venture owned by three of the major broadcast networks.
However, the licensing fees and advertising revenues made online still pale in comparison to the money the networks take in from the distribution fees paid by cable operators, to say nothing of the $60+ billion U.S. television advertising market.
Experian found that while a surprising 42% of adults watched video content on their smartphones during a typical week, the real backbreaker for cable companies was when would-be subscribers were able to stream vid! eo conte nt to their televisions.
According to the report, people who watched streaming video on the big screens of their televisions were more than three times as likely not to subscribe to cable. People who said they stream video to their smartphones and tablets were only 1.5 times as likely not to have cable.
“We would have thought that you can basically watch video on any device, but it really appears that the tipping point is whether they’re actually streaming content to their televisions,” Fetto said. “Having access to on-demand video when they want it without sacrificing screen size seems to be the real thing that makes a difference for them.
House numbers on Google Street View can turn up as blobby, blurry things, so its engineers built a pretty crazy neural network to decipher them. Except this algorithm also turns out to be very very good at deciphering other blobby, blurry texts—like CAPTCHAs, which it cracks with 99 percent accuracy. Take that, human.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
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- Digital Footprint Score (tm)
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- This Cornell Student Went From Sleeping In Starbucks To Investing In More Than A Dozen New Companies This Year
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
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