Yahoo is buying mobile ad company Flurry, according to a Re/code’s Kara Swisher.
The acquisition is reported to be in the “hundreds of millions,” according to Swisher’s sources, and the deal is expected to be announced later today. TechCrunch reports that Yahoo will pay at least $300 million for Flurry.
Flurry is an app analytics and advertising company that aims to “optimize the mobile experience through better apps and more personal ads.”
We have reached out to Flurry for a comment.
Card-not-present transactions include e-commerce and mobile payment transactions, online bill pay, over-the-phone transactions, and the like — basically any card-based transaction made without presenting a physical card to a merchant.
- Total general purpose payment card transactions, including credit, debit, and prepaid card-present and card-not-present transactions, will increase at compound annual growth rate (CAGR) of 6.2%, from 80 billion in 2013 to 108 billion in 2018.
- Card-not-present transactions will grow at more than double that rate, at a CAGR of 15%, from 13.6 billion transactions in 2013 to 27.3 billion in 2018.
- Card-present transactions will grow much more slowly at a CAGR of 4%, from 66 billion in 2013 to 80.7 billion in 2018.
- Card-not-present transactions will account for a quarter of general purpose payment card transactions by 2018, up from 17% in 2013.
We arrived at our forecast based on data from the Federal Reserve, past growth trends, and our close tracking of the card payments industry.
This forecast is part of BI Intelligence’s ongoing in-depth coverage of the payments industry. For full access to all BI Intelligence’s forecasts, estimates, and analysis, sign up for a free trial.
Here is a look at share:
In the first quarter of 2014, 198 million U.S. consumers bought something online, according to comScore’s quarterly State Of Retail report. That translates to 78% of the U.S. population age 15 and above.
But who are these shoppers driving the trend of buying online and on mobile devices?
In a new report, BI Intelligence breaks down the demographics of U.S. online and mobile shoppers by gender, age, income, and education, and takes a look at what they’re shopping for, and how their behaviors differ.
It’s important for retailers to know who their potential customers are online in order to market to them effectively.
Here are some of the most important takeaways about who shops online:
- The conventional wisdom is that women drive shopping trends, since they control up to 80% of household spending. However, when it comes to e-commerce, men drive nearly as much spending online in the U.S. as women.
- Men are more likely to make purchases on mobile devices. Fifty-seven percent of women made a purchase online in 2013, compared to 52% of men, according to a study conducted by SeeWhy. But 22% of men made a purchase on their smartphones last year, compared to 18% of women.
- Millennials, those consumers aged 18 to 34, remain the key age demographic for online commerce, spending more money online in a given year than any other age group. They spend around $2,000 annually on e-commerce. This, despite having lower incomes than older adults.
- Boomers and seniors have adopted mobile commerce. One in four mobile shoppers in the U.S. is over the age of 55. That’s about even with their share of the overall U.S. population.
- Online shoppers tend to live in households with higher-than-typical incomes. An Experian survey found that 55% of e-commerce shoppers in the U.S. live in households with incomes above $75,000 (40% were in households earning $100,000 and above). The median household income in the U.S. is around $50,000, according to the Census.
Twitter has acquired a payment startup called CardSpring. CardSpring helps developers write applications that accept credit card payments.
Startups like Foursquare already use CardSpring.
CardSpring raised $10 million from investors like SV Angel, Greylock Partners, Accel Partners, Felicis Ventures, and Data Collective. It was founded by Amit Kumar, Jeff Winner, Eckart Walther and Geraud Boyer.
Here’s the blog post from Twitter announcing the news. It sounds like Twitter wants to use the technology to bring real-time commerce.
We’re excited to announce we’ve agreed to acquire CardSpring, a payments infrastructure company that helps merchants work with leading publishers to create online-to-offline promotions.
Twitter has always been a vibrant environment for users to discover product recommendations and promotions from artists, experts, brands and friends. In fact, we’ve already given users the ability to get deals and discounts, surprise someone with a coffee, or even add items to their online shopping cart — all directly from a Tweet. As we work on the future of commerce on Twitter, we’re confident the CardSpring team and the technology they’ve built are a great fit with our philosophy regarding the best ways to bring in-the-moment commerce experiences to our users.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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