Budweiser is quickly losing its status as the dominant beer brand in America.
A recent company study found that 44% of drinkers 21 to 27-years-old have never tried the brand, reports Tripp Mickle at The Wall Street Journal.
Budweiser is the third-most-popular beer brand in America, behind Bud Light and Coors Light. It has recently also been challenged by craft beer, which is hugely popular with the millennial set.
At the brand’s peak in 1988, it was selling 50 million barrels of beer a year. That number has declined to 16 million barrels today.
To “stop the free fall,” the company has decided to double down and advertise only to millennials, WSJ reports.
“It means February’s Super Bowl ads will feature something more current than last year’s Fleetwood Mac,” Mickle writes. “It means less baseball and more raves with DJ group Cash Cash.”
The company’s move to finally reveal the ingredients in its beer was also probably an attempt to attract millennials, who notoriously care more about what they’re consuming.
Various pieces of research have illustrated the extent to which search rankings affect click-through rates, with a recent study from Marin Software demonstrating that the top result garners at least 30% of clicks across devices. But what about product searches on Amazon? A new analysis from Compete takes a look, noting that! Amazon represented an impressive 22% of consumers’ desktop visits to any online retailer in September.
(Last year, a study from Compete and GroupM Next found that when consumers visited a retail site online during the path to an electronics purchase, 1 in 3 went to Amazon.)
Those are compelling statistics which lead the analysts to note in the latest study that “for manufacturers of toys, diapers, groceries, auto parts, and everything in between, being on Amazon, and more importantly being seen by consumers on the site, is paramount to ecommerce success.”
Washington (AFP) – A highly sophisticated cyberspying tool has been used since 2008 to steal information from governments, businesses and others, security researchers said Monday.
The security firm Symantec said the malware, known as Regin, was seen “in systematic spying campaigns against a range of international targets,” including governments infrastructure operators, businesses, researchers and private individuals.
Symantec said the malware shares some characteristics with the Stuxnet worm– a tool believed to have been used by the US and Israeli governments to attack computer networks involved in Iran’s nuclear program.
Because of its complexity, the Symantec researchers said in a blog post that the malware “would have required a significant investment of time and resources, indicating that a nation state is responsible.”
The researchers added that “it is likely that its development took months, if not years, to complete and its authors have gone to great lengths to cover its tracks.”
They described Regin as “a multi-staged threat,” with each stage hidden and encrypted.
Each individual stage provides little information on the package and “only by acquiring all five stages is it possible to analyze and understand the threat,” the researchers said.
- Lurking in shadows -
“Regin’s developers put considerable effort into making it highly inconspicuous,” Symantec said.
Google is closing all its Basecamp stores, the physical retail shops where it sold Google Glass, according to 9to5Google.
According to this post on Google+ from a Google Glass developer, the company no longer needs the stores because so many people are buying the smart glasses online.
But the move also comes after several rounds of not-great news for Google Glass. Some major developers — like Twitter — have stopped supporting their apps on Google Glass.
Reuters reported recently that several companies that adopted Google Glass early on have lost interest in the device.
There were only four places in the world where people could buy Google Glass in a Basecamp store: Los Angeles, San Francisco, New York City, and London. We took a trip to the London one.
Here is the Google ad that is taking over the huge new billboard on New York City’s Times Square.
From Monday, Nov. 25, Google becomes the inaugural advertiser on the screen, which runs nearly a length of a football field from 45th to 46th Street along Broadway, and is eight stories tall. The display is made up of 24 million pixels and it is the highest resolution LED screen of its size in the world.
Passers-by will be able to use Google’s Androidify app on Android and iOS to create their own Android character to play with on the big screen using their smartphones from Monday afternoon through Tuesday.
Those that can’t make it down to Times Square can still submit their character to appear on the big screen. If it appears on the billboard, Google will send you an email of the character up in lights.
Google is using the billboard to showcase its lead products, beginning with newly introduced Nexus handsets and tablets, through to Android Wear, Chrome and Maps.
The company also plans to “gift” media space and time to six non-profit organizations and one Google-related cause project: Made with Code (internal to Google); Charity Water; WWF; Khan Academy; NRDC; Donors Choose and Give Directly.
The cost of advertising on the billboard space, which is situated above the Marriott Marquis Hotel and operated by Clear Channel, has not been disclosed.
Notes: World Cup-related video ads trounced Super Bowl ads in sharing activity across Facebook, Twitter and the blogosphere, says Unruly. Ads related to the World Cup accounted for 4 of the 20 most-shared video ads of the year, led by “La La La” (Activia’s collaboration with Shakira), which picked up more than 5.8 million shares from launch in May through November 19th. In fact, the video is now the most-shared ad of all time, per Unruly’s figures. Meanwhile, Budweiser’s Puppy Love (#4 with slightly fewer than 2 million shares) was the only Super Bowl ad to make the top 20 most-shared.
You can use 3D printing to make a handful of electronics, such as antennas and batteries, but LEDs and semiconductors have been elusive; you usually need some other manufacturing technique to make them work, which limits what they can do and where they’ll fit. A team of Princeton researchers recently solved this problem, however. They’ve found a way to make quantum dot LEDs (and thus semiconductors) using only a 3D printer. The scientists choose printable electrodes, polymers and semiconductors, which are dissolved in solvents to keep them from damaging underlying layers during the printing process; after that, the team uses design software to print the materials in interweaving patterns. In this case, the result is a tiny LED that you could print on to (or into) many objects, including those with curved surfaces.
The researchers believe that the current technology could be used to make smart contact lenses with built-in displays, or bionic implants that use lights to stimulate nerves. That’s only just the start of what’s possible, however. Since the approach should work with other semiconductors, it could be used to put solar cells, transistors and other electronics into places where they’d have previously been impractical or impossible. The Princeton scientists will have to to improve their 3D printing resolution and performance before that happens, but you could be looking at the key to a future generation of flexible and wearable gadgets.
[Image credit: McAlpine Group]
In the first quarter of 2014, 198 million U.S. consumers bought something online, according to comScore’s quarterly State Of Retail report. That translates to 78% of the U.S. population age 15 and above.
But who are these shoppers driving the trend of buying online and on mobile devices?
In a new report, BI Intelligence breaks down the demographics of U.S. online and mobile shoppers by gender, age, income, and education, and takes a look at what they’re shopping for, and how their behaviors differ.
It’s important for retailers to know who their potential customers are online in order to market to them effectively.
Here are some of the most important takeaways about who shops online:
- The conventional wisdom is that women drive shopping trends, since they control up to 80% of household spending. However, when it comes to e-commerce, men drive nearly as much spending online in the U.S. as women.
- Men are more likely to make purchases on mobile devices. Fifty-seven percent of women made a purchase online in 2013, compared to 52% of men, according to a study conducted by SeeWhy. But 22% of men made a purchase on their smartphones last year, compared to 18% of women.
- Millennials, those consumers aged 18 to 34, remain the key age demographic for online commerce, spending more money online in a given year than any other age group. They spend around $2,000 annually on e-commerce. This, despite having lower incomes than older adults.
- Boomers and seniors have adopted mobile commerce. One in four mobile shoppers in the U.S. is over the age of 55. That’s about even with their share of the overall U.S. population.
- Online shoppers tend to live in households with higher-than-typical incomes. An Experian survey found that 55% of e-commerce shoppers in the U.S. live in households with incomes above $75,000 (40% were in households earning $100,000 and above). The median household income in the U.S. is around $50,000, according to the Census.
Having payment card information is crucial for keeping customers within one’s ecosystem, and the biggest tech companies have done a great job at convincing people that their services for sending/receiving payments and purchasing goods are trustworthy and worthwhile. But no company has more cards on file than Apple.
Based on estimates charted for us by BI Intelligence, Apple is nearing a billion iTunes accounts on file, and that number is likely to surge immensely. Customers in China can now link their UnionPay payment cards to their Apple IDs: For context, UnionPay is the largest card network in the world with more cards in circulation than Visa and MasterCard combined. (Not on this list: Uber, which has north of 12 million payment cards on file.)
Automated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share of ad spend.
A new report from BI Intelligence finds that mobile and video will see the biggest growth in spending. By 2017, more money will be spent buying mobile and video ads via real-time bidding than will be spent on desktop display real-time bidding ad inventory.
Here are some of the key takeaways from the report:
- Programmatic and real-time bidding (RTB) ad spend is growing fast. RTB will account for over $18.2 billion or 33% of U.S. digital ad sales in 2018, up from just $3.1 billion in 2013, growing at a compound annual growth rate of 42%. Programmatic will be 50% in 2018.
- Mobile and video ads will be a major driver of this growth, with RTB sales for these formats topping $6.8 billion and $3.9 billion in 2018, respectively.
A number of companies are already cashing in on the growing programmatic market. Top programmatic ad companies include Criteo, Rocket Fuel, the Rubicon Project, and AOL. These four companies pulled in more than $1.5 billion in combined global ad revenue in 2013, accounting for more than one-tenth of global programmatic ad dollars.
- Prices for programmatic ads are increasing for almost all ad types, as demand outpaces supply. The effective cost per thousand impressions (eCPM) for social ads was up by 64% between January through April 2014, compared to the same time period one year earlier, according to Turn.
- There are still a number of barriers to adoption. Top barriers include brand worries that they will lose control over where their ads will appear, internal resistance at ad agencies, and lack of transparency in the industry over methods and results.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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