Mobile Now Two-Thirds of Facebook

source: http://www.marketingcharts.com/online/mobile-now-two-thirds-of-facebooks-ad-revenues-47817/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Facebook-Mobile-MAUs-Ad-Revenues-Q32012-Q32014-Oct2014Source: Facebook [pdf]

    Notes: Facebook’s advertising revenues grew by 64% year-over-year in Q3 to $3.2 billion, of which mobile comprised 66% share, up from 49% share a year ago. Some 64% of Facebook’s 1.35 billion monthly active users accessed the site daily, translating to 864 million daily active users (DAUs). Roughly 81% of those were mobile DAUs.

    By: Dr. Augustine Fou Thursday, October 30th, 2014 news No Comments

    Online Adults Report Spending Close to 3 Hours a Day Using the Internet At Home

    source: http://www.marketingcharts.com/online/online-adults-report-spending-close-to-3-hours-a-day-using-the-internet-at-home-47803/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

    LRG-Time-Spent-Online-at-Home-Oct2014Source: Leichtman Research Group

      Notes: The average time spent by an individual with internet service at home is 2.8 hours, finds the Leichtman Research Group, up from 2.2 hours in 2009. That 2.8-hour average rises to 3.3 hours among Millennials (18-34), who, for the first time, are spending more time online at home than watching TV, per the report. Separately, the study indicates that 79% of US households get broadband internet service at home, up a point from last year.

      By: Dr. Augustine Fou Thursday, October 30th, 2014 news No Comments

      US Omni-Channel Shopping Behavior, by Category

      source: http://www.marketingcharts.com/online/us-omni-channel-shopping-behavior-by-category-47841/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

      GfK-US-Omni-Channel-Shopping-Activity-by-Category-Oct2014Source: GfK [download page]

        Notes: On average, 44% of US shoppers combine online and in-person shopping activities (“omni-channel shopping”) across 15 product and service categories, reports GfK in a recent study. Omni-channel shopping is most popular for consumer electronics (65%), apparel (64%) and toys (63%), while being least common in categories such as restaurant meals (20%), cleaning (21%), and food and beverage (22%). Compared to last year’s results, the biggest percentage point increases in omni-channel shopping were observed for the home improvement (+19% points) and auto (+14% points) categories.

        By: Dr. Augustine Fou Thursday, October 30th, 2014 news No Comments

        Trust in News Media Types, by Generation

        source: http://www.marketingcharts.com/traditional/trust-in-news-media-types-by-generation-47806/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

        Harris-Trust-in-News-Media-Types-by-Generation-Oct2014Source: Harris Interactive

          Notes: American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately. Local newspapers (76%) and radio (73%) follow closely, while online-only news sites such as the Huffington Post are trusted by the fewest (61%) respondents, chiefly due to a lack of trust among Matures (69+). Interestingly, Baby Boomers (50-68) have the most trust in each news media type save for online-only news sites, where they trail Gen Xers (38-49) by a slight margin.

          By: Dr. Augustine Fou Thursday, October 30th, 2014 news No Comments

          How Search Results Can Drive In-Store Visits

          source: http://www.marketingcharts.com/traditional/how-search-results-can-drive-in-store-visits-47831/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

          GoogleIpsosSterling-Helpful-Search-Result-Info-Oct20143 in 4 consumers who find local information in search results to be helpful report being more likely to visit stores. That’s according to a recent Google, Ipsos MediaCT and Sterling Brands survey [pdf] of 6,000 smartphone users aged 18-54 who have influence in the purchase decision-making process of retail, CPG or tech products and have used the internet to look for shopping-related information. So what exactly constitutes “helpful” information? › Continue reading

          By: Dr. Augustine Fou Thursday, October 30th, 2014 news No Comments

          If You Use Verizon, Advertisers Can Track You No Matter What

          Source: http://gizmodo.com/youre-probably-being-tracked-online-by-your-wireless-ca-1652184614/1652896909/+knibbs

          If You Use Verizon, Advertisers Can Track You No Matter What

          If you use Verizon, you have no way to opt out of the company’s tracking program that will realistically protect you from third-party companies from using Verizon’s tracking IDs to build profiles on you.

          Read more…

          By: Dr. Augustine Fou Thursday, October 30th, 2014 news No Comments

          Why Cybersecurity Threats Are About to Get Much, Much Worse

          Source: http://gizmodo.com/cybersecurity-threats-are-about-to-get-much-much-worse-1652889589

          Why Cybersecurity Threats Are About to Get Much, Much Worse

          Let me state the obvious just to get it out of the way: our nation’s cybersecurity sucks and everybody knows it. The president knows it. The Pentagon knows it . And, worst of all, the hackers know it , too. That’s why I’m so alarmed by a new Pew Internet survey that says we’ll likely get hit with a deadly cyberattack by 2025.

          Read more…

          By: Dr. Augustine Fou Thursday, October 30th, 2014 news No Comments

          Made In NY Media Center Members Demo New Tech

          Three years after it first won the request for proposal to launch the Made In NY Media Center promoting companies and projects working at the intersection of arts and technology, the Independent Filmmaker Project is celebrating its first anniversary with its second demo day. With $3 million in su…

          http://techcrunch.com/2014/10/29/made-in-ny-media-center-members-demo-new-tech/

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          By: Dr. Augustine Fou Thursday, October 30th, 2014 Uncategorized No Comments

          Tinder, the Fast-Growing Dating App, Taps an Age-Old Truth

          WEST HOLLYWOOD, Calif. — As I sat in the lobby of a drab office building here, waiting to be led up to the penthouse loft of Tinder, the fast-growing dating app, I noticed that every few minutes young women would walk into the foyer, dressed in flip-flops, T-shirts and tattered jean shorts, and t…

          http://www.nytimes.com/2014/10/30/fashion/tinder-the-fast-growing-dating-app-taps-an-age-old-truth.html

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          By: Dr. Augustine Fou Thursday, October 30th, 2014 Uncategorized No Comments

          Police battle cybercrime cartels

          Cybercrime costs the global economy an estimated $400 billion a year, and as it grows in scale and sophistication, law enforcement is having to do the same. The U.S. secret service helped prevent over $1 billion in fraud losses from cybercrime last year, but it is up against skilled and organized…

          http://www.cnn.com/2014/10/30/tech/web/police-vs-cartels-cybercrime/

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          By: Dr. Augustine Fou Thursday, October 30th, 2014 Uncategorized No Comments

          Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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