TV viewers claim to spend a slight majority (53%) of their viewing time with time-shifted rather than live (47%) content, according to a recent report [download page] from Hub Entertainment Research. While that runs counter to Nielsen figures, which find live TV to be the predominant form of consumption, there’s no doubt that time-shifted viewing is on the rise, an unsurprising trend given that 3 in 4 TV households now have access to at least one on-demand service. So what does this mean for ad avoidance? › Continue reading
The only thing that sucks more than spam are the greedy people who send it to you. That’s why the Department of Justice charging three spam kingpins responsible for one of the largest data breaches in history is so exciting. Finally, Feds are taking down the spam kingpins—or at least trying.
Notes: Asked which of several promotional strategies they feel has the most potential to help increase sales, 46% of executives surveyed from the 2014 Inc. 500 cited online advertising, easily outpacing business directory listings (17%), traditional print/broadcast media (13%) and social media platforms (13%). With regards to social media, the study finds that LinkedIn is the platform of choice, used by 94% of the Inc. 500 (up from 88% last year), ahead of Facebook (80%, down from 84%) and Twitter (79%, up from 74%). Survey respondents were more likely to see the potential for sales growth directly through Facebook (55%) than Twitter (50%) or Pinterest (25%).
For the time being, though, these platforms are estimated to account for just a tiny fraction of annual sales: 71% of respondents estimated that 5% or less of their total annual sales come through Facebook, Twitter and Pinterest. Almost 1 in 5 don’t know.
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities, according to a recent study. Now, a newly-released survey [download page] from Econsultancy and Oracle Marketing Cloud that analyzes global marketers’ ability to measure ROI from a variety of d! igital c hannels finds that there is only a single discipline that most marketers rate themselves “good” at measuring.
The survey – fielded predominantly among European marketers, who made up three-quarters of the sample – found that 52% of company respondents consider themselves “good” at measuring ROI from paid search (PPC). Similarly, 53% of agency respondents rated their clients’ ability to measure the ROI from paid search as “good.”
No other discipline was able to crack 50% of respondents rating themselves “good” at ROI measurement. In fact, email marketing (for acquisition) was the only other channel for which respondents (both marketers and agencies) were more likely to rate themselves as being “good” than “okay.”
Source: Delivery Agent / Nielsen
Notes: Roughly 7 in 10 US adults who have a TV or other device (video game console, streaming media player, DVR, DVD) connected to the internet agree that they would be interested in using their remote while watching TV ads to have a sample of a product automatically mailed to them. The survey separately found that, while watching TV programs, more than 6 in 10 18-3! 4-year-o lds would be interested in getting information about new products featured in the programs. While there wasn’t much generational difference in interest in TV commerce activities while watching TV ads, older respondents were less likely than their younger counterparts to want to engage during TV programs.
It’s worth noting that Delivery Agent is in the business of “turning viewers into customers.” The results are worth considering in light of the relative interest in the various TV commerce activities demonstrated as well as the similarities and differences in interest when sorting by age group.
Source: Strategy Analytics
Notes: Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations, with this topping the list of global markets analyzed, ahead of Australia ($486) and Norway ($472). By comparison, ad spend per capita is much smaller in China ($35 per capita) and India ($5), such that per capita spending in the US appears to be 16 times larger than in China. The report also finds that TV continues to capture the largest share (43%) of ad dollars in the US, while Australia leads in digital ad spend per internet user, a measure that has risen quickly in the US.
Companies like Google, Amazon, eBay, and Uber are operating and expanding services that allow shoppers to order something online and have it that same day, without ever leaving home.
If they manage it, despite the expense and complexities involved in delivering over the “last mile,” these companies will grow e-commerce’s customer base (as well as its share of retail dollars), and siphon off one of offline retail’s last real competitive advantages.
In a new report, BI Intelligence takes an exhaustive look at the same-day delivery market, sizing the percentage of people who will purchase goods to be delivered the same-day this year. We uncover the demographics of same-day delivery customers, the markets where these services have the best chance of taking off, and assess how each of the many new same-day delivery entrants compares to the others. We also look at the technology that really could make getting a package delivered to your door hours after you order it a common phenomenon.
Here are some of the key points from the report:
- USE: BI Intelligence estimates that 2% of shoppers living in cities where same-day delivery is offered have used such services. In dollar terms, we estimate that roughly $100 million worth of merchandise will be delivered via same-day fulfillment this year in 20 US cities.
- CONSUMER EXPECTATIONS: Consumer interest in same-day delivery is already fairly high. Four in 10 US shoppers said they would use same-day delivery if they didn’t have time to go to the store, and one in four shoppers said they would considering abandoning an online shopping cart if same-day delivery was not an option.
- DEMOGRAPHICS: The most common same-day delivery shopper fits a very specific profile — millennial, highly likely to be male, urban-dwelling, and young. The products people want delivered same-day are also fairly niche.
- BARRIERS: Despite all the competition in the same-day delivery market, it still won’t be easy to get people to pay for these services. 92% of consumers say they are willing to wait four days or longer for their e-commerce packages to arrive.
In full, the report:
- Estimates the market for same-day delivery from 2013-2018, including the percentage of people who will use these services and the total sales volume
- Looks at the most likely same-day delivery customers and the cities where these individuals are concentrated
- Unpacks the kinds of goods people are likeliest to order for same-day delivery
- Lays out how the different same-day delivery services stack up against each other in terms of prices, location, and selection
- Considers the barriers that could keep same-day delivery from ever becoming a mainstream preference among consumers
- Identifies the technology that could make same-day delivery cost-effective and commonplace
Compared to the average Sunday, Netflix saw a sizable 30% spike, according to data analytics firm, Sandvine.
Below is Sandvine’s own graph on how much traffic Netflix normally takes up.
The Ferenstein Wire
A spokesman for Sandvine tells the Ferenstein Wire that it’s reasonable to estimate that on Sunday, Netflix accounted for nearly half (45%) of total Internet bandwidth.
The Ferenstein Wire
The very existence of Netflix has serious implications for consumers and Internet policy. Last week, the Federal Communications Commission decided on a highly-controversial “net neutrality” law, which prevents Internet Service Providers from charging some websites more money for better bandwidth.
Providers, such as Verizon and Comcast, argue that data hogs like Netflix force them to expend a lot of money to upgrade their networks, so that everyone else can still use the Internet while people stream movies.
“ISPs are most concerned with bandwidth during peak,” writes Dan Deeth of Sandvine. “Kind of like building a road to suit rush hour traffic as opposed to 4am night shift workers,”
Source: SAP [download page]
Notes: More than three-quarters of business buyers are concerned with wasting company money, and this counts as easily their single biggest risk among 5 identified in a recent SAP study. Of note, B2B buyers are more concerned with losing credibility internally than wasting their time. That result emphasizes the emotional nature of B2B buying, which has been found in previous studies. For example, a Google study released in 2013 discovered that perceived personal value has twice the impact of perceived business value for buyers across a range of business outcomes, while a study released last year by gyro and FORTUNE found a majority of business decision-makers saying that positive feelings such as ambition, hope, and desire for admiration are the most motivating to decisions in all business contexts.
Source: GfK [pdf]
Notes: 40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store, according to a GfK survey, with this activity slightly more prevalent among men (42%) than women (37%). Among age groups, 20-29-year-olds are the most likely (49%) to report regularly comparing prices using their mobile phones, with the 15-19 and 30-39 age brackets not far behind, each at 45%. Within the US, 37% of respondents claimed to compare price! s in-sto re, slightly behind the global average. › Continue reading
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
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- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
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