Top 100 B2B Advertisers

source: http://www.marketingcharts.com/traditional/top-b2b-ad-spend-by-medium-44835/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

AdAge-Top-B2B-Advertisers-Media-Spending-Trends-in-2013-Aug2014Source: Ad Age

    Notes: Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion, according to Ad Age DataCenter’s analysis of Kantar Media measured media spending data. Broadcast and cable TV combined to account for a leading 56% of that spending, up by 3% from 2012. Not surprisingly, spending on internet display ads grew most quickly, by 25.3%. The only other medium to see an increase among the top 100 was outdoor (+2.4%), with magazine spending relatively flat (-0.3%), newspaper spend down by 9.4% and radio spend declining by 13.7%. › Continue reading

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    By: Dr. Augustine Fou Tuesday, August 12th, 2014 news No Comments

    Digital Coupons Build Loyalty and Drive WM, Say Users

    source: http://www.marketingcharts.com/online/digital-coupons-loyalty-w-o-m-44802/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

    RetailMeNotForrester-Digital-Coupons-Positive-Brand-Effects-Aug2014When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin, according to [pdf] a survey of 500 US consumers who used a digital coupon, offer, or online promotion code in the prior 3 months. The study, conducted by Forrester Consulting on behalf of RetailMeNot, also finds consumers professing to word-of-mouth and loyalty benefits for brands offering online coupons or promotion codes. › Continue reading

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    By: Dr. Augustine Fou Tuesday, August 12th, 2014 Uncategorized No Comments

    Marketers Have Something Bad to Say About Mobile Search – eMarketer

    source: http://www.emarketer.com/Article.aspx?R=1011098

    As mobile continues to take over the world, advertisers have followed consumers to the devices where they spend the most time. But according to a Q2 2014 study by Kenshoo, both mobile search spending and performance have room for growth.

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    The research looked at 85 search marketing professionals worldwide (both in-house and agency) who were actively using Google Enhanced Campaigns and found that 53% of respondents allocated between just 5% and 20% of their total paid search ad spending to mobile, while nearly half of that percentage (26%) put between 21% and 40% of their search budgets toward mobile.

    The top goals of mobile paid search were online traffic and direct sales, each cited by 33% of search marketers around the globe. Meanwhile, just 9% hoped to generate phone calls, 4% wanted to drive in-store traffic, and 2% hoped to spur app installs.

    Respondents weren’t overly enthusiastic about mobile paid search’s results. Nearly two-thirds said that mobile search performed worse than desktop, with the majority of that group saying it was much worse. Meanwhile, 20% said mobile search was slightly better than desktop, while just 2% reported it being much better

    By: Dr. Augustine Fou Tuesday, August 12th, 2014 news No Comments

    People Are Pretty Much Glued to Technology 24/7 – eMarketer

    source: http://www.emarketer.com/Article.aspx?R=1011097

    Remember when reading an email during a meeting was a big no-no? Or when texting on a date could get you dumped? Or when you could walk into a room and not see a mobile phone in everyone’s hand? Based on polling by CivicScience, those days are mostly gone.

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    July 2014 research found that 60% of US internet users were almost always connected. Fully 43% never unplugged from all personal technology, such as audio players, ereaders, laptops and computers, mobile phones, tablets, and TV, and 17% only took a break a few times a year. Surprisingly, 20% of respondents did manage to unplug daily.

    CivicScience found that gender and income didn’t play major roles in whether or not consumers unplugged, but age did in some respects, with 18- to 24-year-olds the most likely to say they never unplugged (53%) and 23% of respondents ages 18 to 44 taking a break from personal technology a few times a year. However, both ends of the age spectrum were almost just as likely to unplug daily, with 24% of those younger than 18 and 27% of adults 55 and older citing this frequency.

    Unsurprisingly, smartphones had an influence on how often consumers unplugged. Respondents who owned smartphones were 34% more likely than smartphone non-users to never pause their love affair with personal technology. Considering that eMarketer expects the majority (51.4%) of US consumers to use a smartphone at least monthly this year—and 66.9% to do so in 2018—it looks like unplugging will continue to fade out.

    By: Dr. Augustine Fou Tuesday, August 12th, 2014 news No Comments

    Poor Service Leads Brits to Scream, Shout and Post on Social – eMarketer

    source: http://www.emarketer.com/Article.aspx?R=1011100

    A stereotypical Brit would likely meet poor customer service with a stiff upper lip; take it on the chin; maintain a sense of decorum. However, according to May 2014 research from Harris Poll for workforce management platform provider ClickSoftware, internet users in Great Britain don’t necessarily fit the stereotype. Indeed, large numbers were willing to drop brands (30%) or even cancel service altogether (34%) if they’d received poor service. While a fair proportion said they felt there was no other alternative than to scream (13%), a larger proportion (15%) opted to vent their frustrations on social media platforms.

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    By: Dr. Augustine Fou Tuesday, August 12th, 2014 news No Comments

    drag2share: That Facebook Color App Is Malware

    source: http://feedproxy.google.com/~r/businessinsider/~3/Xh_BwkfVCgc/that-facebook-color-app-is-malware-heres-how-you-can-really-change-your-facebook-colors-2014-8

    facebook colorIn your Facebook travels, you may have come across an ad for a Facebook application called “Facebook color changer,” which says it can change the color of your Facebook layout from the traditional royal blue to black, orange, yellow, green, purple, almost any color in the spectrum.

    Problem is, the app isn’t real. And if you click on it, you’ll be rerouted to a malicious phishing site that may infect your computer.

    According to CNN Money, the “Facebook Color Scam” was discovered by security researchers working at Cheetah Mobile, which says the scam has affected more than 10,000 people in various countries around the world.


    drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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    By: Dr. Augustine Fou Monday, August 11th, 2014 news No Comments

    Snapchat Is Exploding In Popularity

    Source: http://www.businessinsider.com/chart-of-the-day-snapchat-is-hotter-than-twitter-2014-8

    For the longest time, the three most dominant social networks were Facebook, Twitter, and LinkedIn. But now, after the company turned down a $3 billion acquisition bid in November and talks of a $10 billion valuation earlier this year, there’s no app hotter than Snapchat right now

    There’s data to prove it: According to the latest data from ComScore, which was charted for us by Statista, Facebook and Facebook-owned Instagram are the most popular social platforms among users 18-34, but Snapchat is right behind those networks — and actually ahead of Twitter. It’s quite the incredible jump when you consider Snapchat’s audience penetration has almost doubled in nine months’ time, as the company’s audience was only 12.1% in November.

    20140811 BI_social_Apps

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    US CMOs Rank Key Concerns

    source: http://www.marketingcharts.com/traditional/cmos-biggest-concerns-44653/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

    KornFerry-US-CMOs-Biggest-Concerns-Aug2014Asked to choose from 4 issues that keep them up at night, a plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern, according to data provided to MarketingCharts from a recent Korn Ferry survey. › Continue reading

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    By: Dr. Augustine Fou Monday, August 11th, 2014 news No Comments

    Which Online Brand Content Formats Get the Nod From Consumers?

    source: http://www.marketingcharts.com/online/top-online-brand-content-formats-44773/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

    VibrantMedia-Consumer-Receptiveness-Brand-Content-Formats-Aug2014Recent research has found a general distrust for sponsored content, but new survey results from Vibrant Media indicate that such distrust doesn’t extend to brand-produced content in general, with US respondents (aged 13-64) as likely to trust content from a brand they know of (but whose products they don’t buy) as they are to trust content from journalists working for media titles they’re familiar with. As part of the study, survey respondents were asked to rate their receptiveness to a variety of online brand content formats, with some fairly surprising results. › Continue reading

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    By: Dr. Augustine Fou Monday, August 11th, 2014 news No Comments

    Top B2B Marketers Increased Digital Ad Spend Most

    The 100 largest business-to-business advertisers last year spent an estimated $4.9 billion on U.S. b-to-b ads, up 3.4% over 2012, according to Ad Age DataCenter’s analysis of measured-media spending data from Kantar Media.

    Estimated 2013 U.S. measured-media spending for the universe of b-to-b advertisers — the BtoB 100 and everyone else — declined 0.5% to $10.2 billion. The top 100 accounted for nearly half of that spending.

    B-to-b spending for advertisers smaller than the BtoB 100 fell 3.8% last year.

    Figures include estimated b-to-b ad spending across TV, internet (display ads only), magazines (including business publications), newspapers, radio and outdoor.

    The divergence in spending of big vs. small b-to-b marketers tracks with overall (business-to-consumer and b-to-b) ad spending. Overall measured-media spending last year rose 3.2% for Ad Age’s 100 Leading National Advertisers and 3.3% for midsize advertisers (Nos. 101-1,000) but dropped 6.6% for small spenders (Nos. 1,000-plus), according to data from WPP’s Kantar Media. Total U.S. measured-media spending last year grew by 0.9%.

    The fastest-growing b-to-b measured medium last year was internet display advertising, where spending for the BtoB 100 surged 25.3% over 2012. The BtoB 100′s spending on internet display ads last year passed spending in magazines.

    See expanded BtoB 100 ranking (Ad Age DataCenter subscription required).
    The top 100 boosted TV ad spending by 3.0%. Spending on outdoor ads among the BtoB 100 increased 2.4%.

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    By: Dr. Augustine Fou Monday, August 11th, 2014 news No Comments

    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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