drag2share: Real-Time Bidding Is Taking Over The Digital Ad Market

source: http://feedproxy.google.com/~r/businessinsider/~3/adOX1yZGDN0/the-programmatic-and-rtb-ad-report-2014-8

FORECAST ShareOfSelectDigitalAdSalesAutomated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share of ad spend.

new report from BI Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over 33% of U.S. digital ad sales, or $18.2 billion in 2018, up from just $3.1 billion in 2013.

drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

By: Dr. Augustine Fou Friday, August 1st, 2014 news No Comments


Source: http://www.businessinsider.com/chart-of-the-day-linkedin-revenue-is-a-rocket-ship-2014-8

LinkedIn reported its earnings on Thursday, and the company beat Wall Street’s expectations across the board. The professional networking site reported $533.9 million in revenue, a big improvement over the $511 million analysts expected. And with several new products announced over the past few months, that revenue is expected to keep soaring. 

According to company data charted for us by Statista, LinkedIn’s revenue keeps accelerating each quarter, even though its year-over-year growth had begun to slow down since 2011. Still, LinkedIn posted its first year-over-year growth improvement in several quarters, thanks to a 47% year-over-year increase in revenue, compared to 46% YOY growth last quarter.


SEE ALSO: There’s An Easy Fix If Your iPhone Is Charging Slowly

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By: Dr. Augustine Fou Friday, August 1st, 2014 Uncategorized No Comments

2 in 3 American Adults Are Concerned That Social Networks Sell Their Personal Data

source: http://www.marketingcharts.com/wp/online/2-in-3-american-adults-are-concerned-that-social-networks-sell-their-personal-data-44498/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


    Source: Rad Campaign, Lincoln Park Strategies, and Craig Newmark of craigconnects

      Notes: 3 in 4 American adults claim to be very or somewhat concerned about having too much personal information about them online. The majority of respondents have little to no trust in social media sites, and 6 in 10 believe it likely than social networks sell their contact information. About two-thirds are concerned that social networks sell their personal data; similar proportions are concerned that websites (70%), online service providers (63%) and apps (67%) sell their information.

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      By: Dr. Augustine Fou Friday, August 1st, 2014 news No Comments

      Almost Half of Desktop Video Viewers Watched Content on Facebook in June

      source: http://www.marketingcharts.com/wp/online/almost-half-of-desktop-video-viewers-watched-content-on-facebook-in-june-44491/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


        Source: comScore

          Notes: Roughly 186.9 million Americans watched online content videos in June, per comScore figures, and almost half of them (91.5 million) viewed content on Facebook, the second-largest video content property by unique viewers. The top property was Google Sites – dominated by YouTube – which boasted 153.3 million unique viewers in June. Separately, BrightRoll ranked as the top video ad property when measured by reach, delivering ads to 43.9% of the US population.

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          By: Dr. Augustine Fou Friday, August 1st, 2014 news No Comments

          Consumers Still Rely More on Traditional Tools For CPG Brand Decisions

          source: http://www.marketingcharts.com/wp/traditional/consumers-still-rely-more-on-traditional-tools-for-cpg-brand-decisions-39407/


          The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year. Previous trust/usage of the brand followed, at 78% of respondents. While the influence exerted by coupons from home (57%, down from 65% in Q4 2011) and newspaper circulars (51%, down from 58%) appears to have shrunk somewhat over the past couple of years, a majority of respondents still rely on them for their brand decisions.


          By: Dr. Augustine Fou Thursday, July 31st, 2014 news No Comments

          CPG Brand Loyalty On the Rise, Though Consumers Still Seek Value

          source: http://www.marketingcharts.com/wp/traditional/cpg-brand-loyalty-on-the-rise-though-consumers-still-seek-value-44400/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


          In this year’s survey, 15% of respondents reported purchasing only preferred brands, though others are less expensive. That represented a slight uptick from 12% in Q2 2011, but was still outweighed by the share of consumers trying brands priced below regular brands.


          By: Dr. Augustine Fou Thursday, July 31st, 2014 news No Comments

          Minority of B2B Salespeople Find Marketing Assets Effective

          source: http://www.marketingcharts.com/wp/traditional/minority-of-b2b-salespeople-find-marketing-assets-effective-44475/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


          Part of the problem on the assets front relates to collaboration, per salespeople, as only one-quarter of sales respondents feel that their collaboration with marketing around asset development occurs very (8%) or somewhat (16%) well. Presumably, if they felt better about that collaboration they’d be less likely to find the assets ineffective…

          It’s not the first time that sales teams have complained of being left out of the content development process: a survey released late last year by Brainshark found 7 in 10 B2B sales reps indicating that they get sales materials from marketing, but 42% of those saying that they “rarely” or “never” have a hand in the development process.

          Overall, roughly half of sales respondents in the Demand Metrics study indicated that marketing’s support for sales is either far less (16%) or slightly less (33%) than adequate. As might be expected, marketers weren’t quite as quick to malign themselves: only 31% feel that marketing’s support is lacking, while close to half feel that it is more than adequate.


          By: Dr. Augustine Fou Thursday, July 31st, 2014 news No Comments

          US Android Smartphone Users

          source: http://www.marketingcharts.com/wp/online/us-android-smartphone-users-app-activity-by-time-of-day-44407/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


            Source: Strategy Analytics

              Notes: Some 39% of Android smartphone users’ daily application activity takes place between the hours of 5PM and midnight, per data from Strategy Analytics’ AppOptix platform. The analysis suggests that app engagement tends to pick up in the afternoon and evening hours, as 26% share of app activity occurs during the afternoon (12-5PM) hours. While the morning hours see the least amount of engagement overall, certain categories such as news, weather and sports-related apps do see their highest levels of engagement in the morning.

              By: Dr. Augustine Fou Thursday, July 31st, 2014 news No Comments

              What Users Value in the Website Experience (Hint: Performance)

              source: http://www.marketingcharts.com/wp/online/what-users-value-in-the-website-experience-hint-performance-44418/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


              Given that about 4 in 10 respondents would be willing to wait 3-5 seconds, the results suggest that about 6 in 10 overall are willing to wait up to 5 seconds, but no longer.

              However, users appear to be more patient with the mobile web experience: while 41% of respondents expect equally fast page loads on mobile and desktop, a plurality 44% are in fact willing to wait longer for a page to load on a mobile device than on a laptop or desktop. That’s an important result, since a significant proportion of respondents report often accessing websites via smartphones – including roughly one-third who say they do so “most of the time.”

              Nevertheless, the importance of website performance is brought to light when considering the inclination to abandon a website in favor of a competitor’s. Some 37% agreed that when they shop online, they leave a page and buy the product from a competitor if they have to wait too long for the page to load – not good news given slowing website load speeds among the Alexa 500. Meanwhile, an equal 37% of respondents said they would not leave a slow-loading e-commerce p! age; the remainder were unsure.

              By: Dr. Augustine Fou Thursday, July 31st, 2014 news No Comments

              Revised Global Ad Spend Growth Forecast for 2014, by Medium

              source: http://www.marketingcharts.com/wp/traditional/revised-global-ad-spend-growth-forecast-for-2014-by-medium-44445/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


                Related: US Ad Spend Growth Forecast in 2014, by Medium

                  About the Data: Warc’s Consensus Ad Forecast is based on a weighted average of ad spend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc’s own team and other industry bodies. The 13 markets covered in the forecast are: Brazil; India; China; Russia; UK; US; Canada; Japan; Australia; Germany; Spain; France; and Italy.


                  By: Dr. Augustine Fou Thursday, July 31st, 2014 news No Comments

                  Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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