drag2share: Prada is in crisis – but of course

source: http://feedproxy.google.com/~r/businessinsider/~3/ay672zuKqn0/prada-and-the-luxury-goods-sector-sales-and-results-2015-3

PradaDespite a soaring global economy, Prada, Gucci, and LVMH all seem to be stumbling, with revenues flat or in decline. Stagnation in the business of luxury goods is a surprise: Both the US and Europe are experiencing decent economic growth. China’s economy is still growing at 7% a year.

When times are good, people ought to be splashing out on high-priced handbags and premium labels. But they’re not.

Prada, LVMH Moët Hennessy Louis Vuitton, and Gucci are hurting. 

Prada is suffering the most.

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By: Dr. Augustine Fou Tuesday, March 31st, 2015 news No Comments

Google Will Take 55% of Search Ad Dollars Globally in 2015

Digital ad spending worldwide will reach $170.85 billion in 2015, according to new estimates from eMarketer, and for the first time we’ve broken out global search ad spending figures. This year, search ads will account for $81.59 billion worldwide, an increase of 16.2% over 2014. By 2019, search ad spending will reach $130.58 billion globally, still growing at nearly 10% year over year.

Google is still by far the dominant player in search, and we estimate the company will see 15.7% search ad revenue growth this year, increasing to $44.46 billion worldwide. That figure would account for 54.5% share in 2015. Meanwhile, Baidu is reaping the benefits of Google’s ban in China—and of course, a massive and growing internet user population—increasing its share to 8.8% of search ad spending globally this year, up from 7.6% in 2014.

Baidu’s market share is a testament to the growth and influence of China’s digital ad market on the global stage. Search advertising spending in China will total $14.90 billion this year, up 32.8% from 2014, which accounts for 18.2% of all search spending worldwide. By comparison, the US search ad market will reach $25.66 billion this year.

By: Dr. Augustine Fou Tuesday, March 31st, 2015 news No Comments

Stolen Uber Accounts Are Selling for a Dollar on the Dark Net  

Source: http://gizmodo.com/stolen-uber-accounts-are-on-sale-for-a-dollar-on-a-dark-1694273240

Anyone with a spare dollar can buy access to stolen, active Uber account information. Vendors on the new darknet market AlphaBay are peddling Uber user details.

Read more…


By: Dr. Augustine Fou Sunday, March 29th, 2015 news No Comments

Here’s the one big advantage YouTube has over Facebook’s new video platform

Source: http://www.businessinsider.com/why-youtube-isnt-as-vulnerable-as-it-seems-2015-3

Google should worry a little more about Facebook, especially now since the company introduced its own media player that can be shared and embedded on different websites, just like YouTube. But, YouTube has one key advantage over Facebook and other user-generated video sites like Vine: A healthy balance of creators. 

Based on recent data from Tubular charted for us by BI Intelligence, Facebook in January had a greater percentage of popular user-generated videos compared to YouTube, but YouTube has a pretty even distribution between amateurs, influencers, brands and media companies, so the company isn’t too reliant on any one particular group of uploaders. Compare that to Twitter’s Vine platform for 6-second videos, where the most influential users are in near-complete control of the platform’s popularity.

bii sai cotd video creators fb_1024

SEE ALSO: Here’s one big reason Google needs to worry about Facebook

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NOW WATCH: How a YouTuber became one of the internet’s most influential teachers

By: Dr. Augustine Fou Friday, March 27th, 2015 news No Comments

Here’s why Apple’s iPad business is sinking

Source: http://www.businessinsider.com/why-apple-ipad-business-is-sinking-2015-3

Apple’s on top of the world right now, with strong sales across all its product lines — save for the iPad. Sales of the iPad have hit a wall, and while lots of people have different theories as to why that’s the case, Credit Suisse analyst Kulbinder Garcha believes there’s a simple answer: Large phones are to blame.

Based on data from IDC charted for us by Credit Suisse and BI Intelligence, sales of large-screened smartphones (a.k.a. “phablets”) have been growing consistently while tablet sales have been slipping over the last year. After all, why would you buy an iPad when you can buy a big phone that does everything the tablet does, and more?

bii sai cotd phablets_1024

Join the conversation about this story »

NOW WATCH: 7 Little-Known Tricks To Get More Out Of Your iPad


By: Dr. Augustine Fou Thursday, March 26th, 2015 news No Comments

drag2share: Google lets any app use its malware-blocking tools

source: http://www.engadget.com/2015/03/25/google-malware-blocking-opens-up/?utm_source=Feed_Classic_Full&utm_medium=feed&utm_campaign=Engadget&?ncid=rss_full

Padlock on a keyboard

If you’ve ever been saved from visiting a virus-laden website by Chrome’s malware-blocking technology, we have good news: You can expect to see this safeguard in other apps, too. Google has added tools for spotting “unwanted software” to its Safe Browsing developer kit, so any program can stop rogue web downloads. It’ll take a while before you see this show up elsewhere, but don’t be surprised if future apps with built-in web viewers are smart enough to raise a red flag.

drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

By: Dr. Augustine Fou Wednesday, March 25th, 2015 news No Comments

drag2share: Here’s one big reason Google needs to worry about Facebook (FB, GOOG)

source: http://feedproxy.google.com/~r/businessinsider/~3/KQBgGsqb0OM/one-big-reason-google-needs-to-worry-about-facebook-2015-3

Despite the massive library of content on Google’s YouTube service, Facebook was able to claim more videos with more than 1 million views in the last 30 days, according to data from Tubular Labs charted for us by BI Intelligence. This is a pretty impressive feat considering YouTube’s search functionality is far ahead of Facebook’s, and YouTube also offers fewer restrictions and more opportunities to make money through ads.

Yet, Facebook is becoming a more attractive place for people to upload their videos. Between auto-play and the lack of pre-roll ads, Facebook videos are getting lots of engagement: New data suggests more videos have been uploaded directly to Facebook than shared on the site via YouTube, which is pretty impressive, and the company on Wednesday announced a new video player that should improve engagement by letting any website embed its new video player, just like YouTube’s.

bii sai cotd videos uploaded fb_1024

drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

By: Dr. Augustine Fou Wednesday, March 25th, 2015 news No Comments

Mobile Will Account for 72% of US Digital Ad Spend by 2019 – eMarketer

source: http://www.emarketer.com/Article.aspx?R=1012258

Mobile ad spending continues to increase at the expense of desktop, taking more and more share of marketers’ digital ad dollars, according to new figures from eMarketer. In 2015, mobile ad spending in the US will increase 50.0%, reaching $28.72 billion and accounting for 49.0% of all digital ad spending. By 2019, mobile ad spending will rise to $65.87 billion, or 72.2% of total digital ad spend.




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Next year will be the tipping point where mobile ad spending surpasses desktop. And while desktop advertising will remain a significant portion of marketers’ budgets—approximately $25 billion in each year throughout eMarketer’s forecast period—mobile will continue growing in the double digits to gain more and more market share while desktop s! pending remains flat.

The shift to mobile ad spending is being driven mainly by consumer demand. In 2014, US adults spent an average of 2 hours, 51 minutes with mobile devices each day, up from 2 hours, 19 minutes in 2013. Meanwhile, desktop time fell to 2 hours, 12 minutes daily last year, after being equal with mobile time in 2013.

By: Dr. Augustine Fou Wednesday, March 25th, 2015 news No Comments

Average CMO Tenure Rises Again, Has Doubled In the Past Decade

source: http://www.marketingcharts.com/traditional/average-cmo-tenure-rises-again-has-doubled-in-the-past-decade-52877/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


Source: Spencer Stuart

Notes: CMOs see themselves as having greater responsibility for company strategy in years to come, and one sign of that increasing influence might well be their longer tenures. Indeed, Spencer Stuart’s late! st annua l study of CMO tenure finds that the average tenure for CMOs at leading US consumer brand companies has grown from 23.6 months in 2004 to 48 months last year, still a ways behind the average CEO’s tenure of 80 months but nevertheless signaling that “CEOs are confident in giving their CMOs the task of truly leading dramatic change within their organizations.”

As with years past, the average tenure of a CMO differs widely across industries, highest among those in the technology industry (65 months) and lowest among those in the automotive sector (26 months). The largest year-over-year percentage change was observed for CMOs in the communications/media (+30% to 44 months) and healthcare (+23% to 52 months) industries. By contrast, the average tenure for a CMO in the retail/apparel industry shrunk by 25%, to 40 months.

By: Dr. Augustine Fou Wednesday, March 25th, 2015 news No Comments

US Ad Spending Trends in 2014

source: http://www.marketingcharts.com/traditional/us-ad-spending-trends-in-2014-52906/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink


After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion, according to the latest figures from Kantar Media. That registers as the 5th consecutive year of gains (which are not adjusted for inflation), though the figure represented a fairly slow rate for a year which featured the World Cup as well as political and Olympic (P&O) spending.

Measured Ad S pend, by Medium

Several of the media advertising trends outlined in the report were a departure from last year’s results: display spending growth was mostly flat after growing by double-digits, while magazine, outdoor and FSI spending all swung negative after varying degrees of growth a year earlier.

The following is a brief round-up of spending trends by medium.

  • TV

Overall, TV media spend sported the fastest rate of growth last year (+5.5%), buoyed by biennial spending on politics and Olympics as well as more spending on sports. (For more on the impact of P&O on TV ad spend, see the MarketingCharts report, TV in Context: Viewing Trends, Ad Spending, and Purchase Influence.)

Spending on cable networks saw a healthy gain of 6.8%, partly due to increased ad loads of 1.7%, but also due to spending growth from the motion picture, pharmaceutical, restaurant and telecom industries.

Network TV grew by a more modest 2.5% for the year, with Kantar attributing about 80% of that growth to the Winter Olympics. Spot TV spending continued to show a politically-driven cyclical bent, with expenditures increasing by 5.5% after a decrease of 8.1% in 2013.

Ad spending on Spanish Language TV showed the fastest rate of growth among TV media. Its 14.7% gain was substantially higher than last year, and owed to the mid-year World Cup event. Finally, syndicated TV expenditures rose by 0.6%, fairly steady from 2013’s 0.5% growth rate.


By: Dr. Augustine Fou Wednesday, March 25th, 2015 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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