Why Twitter Is Paying For Your Cell Phone Number

Twitter wants to gain a bigger presence in the lives of consumers, and so from today it’s going behind the scenes of how we connect to our smartphone apps. The most obvious route? Our phone numbers. On Wednesday it launched a new mobile platform for developers called Fabric, and a core feature ca…


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By: Dr. Augustine Fou Thursday, October 23rd, 2014 Uncategorized No Comments

Socialbakers bakes its data analytics down to a Social Health Index

Can social media analytics be compressed into an elevator pitch? That was a question Lenovo asked its social analytics firm, Socialbakers. The result, launching today, is a Social Health Index that presents a few top-level indicators of a brand’s standing in social media vis-a-vis any competitors…


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By: Dr. Augustine Fou Thursday, October 23rd, 2014 Uncategorized No Comments

Mint’s Aaron Patzer Launches Beta Version Of An On-Demand Answers App With $4 Million In Funding From Shasta And First Round

Aaron Patzer, the founder and former CEO of Mint is placing his next bet with the on-demand info space. He and co-founder Jean Sini (another former Minter) are launching the beta of Fountain, an app that gives you advice from a curated set of experts. The app is currently focusing on the home imp…


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By: Dr. Augustine Fou Thursday, October 23rd, 2014 Uncategorized No Comments

People Are Beginning To Talk Seriously About Google’s Search Business Becoming Less Relevant

Google's ever-increasing dominance of online advertising looks set to wane. The growth of its search business, which fueled it for years, is weakening. That sounds completely mad. The company just booked $16.5 billion in revenues on its search business in Q3 alone. But people are seriously beginn…


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By: Dr. Augustine Fou Thursday, October 23rd, 2014 Uncategorized No Comments

drag2share: Mobile Video Advertising Is Taking Off, As Ad Buyers Pile Billions Of Dollars Into Small-Screen Ads

source: http://feedproxy.google.com/~r/businessinsider/~3/XGWCD2y2PBM/mobile-video-is-the-growth-area-2014-10

FORECAST MobileAdvertisingRevenue(US)

Mobile is growing faster than all other digital advertising mediums in the US, but one mobile format in particular is catching ad buyers’ eyes: Mobile video. 


These insights are from a new BI Intelligence report on mobile advertising, which includes an exclusive forecast of the segments of the mobile ad market and how fast they will grow. These include display, video, social, and search. The report provides exclusive breakdowns on how spend on each format will grow and why, and examines the overall performance of mobile ads. It also looks at how programmatic ad-buying tools, including real-time bidding, are reshaping mobile advertising.

drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

By: Dr. Augustine Fou Wednesday, October 22nd, 2014 news No Comments

Nielsen and Adobe are teaming up to apply TV-style ratings to the internet

Source: http://www.engadget.com/2014/10/22/nielsen-adobe-ratings-web/

You’ve probably heard of the Nielsen Ratings, which are the figures relating to the number of people who watch a particular TV series. It’s these statistics that Hollywood uses to decide if your favorite show gets a second season or if it’ll only live on in fan fiction. Unfortunately, with more and more entertainment being delivered online, a TV ratings company isn’t much use to anyone. That’s why Nielsen has teamed up with Adobe to begin rating pretty much everything on the internet. By splicing Nielsen’s audience know-how with Adobe’s online analytics and video tools, the pair promise to be able to work out which gets more attention: news websites, social media, blogs or that video of the cat running head-first into a glass door. The system will go live at some point in 2015 with Sony, ESPN and Viacom already saying that they’ll be signing up, hopefully so that we can finally find out, once and for all, if anything is more enjoyable than that video of the cat running head-first into the glass door.

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Via: Wired

Source: Businesswire

By: Dr. Augustine Fou Wednesday, October 22nd, 2014 news No Comments

The Content Is Out, but Where’s the ROI?

source: http://www.emarketer.com/Article.aspx?R=1011354

There’s no doubt that business-to-consumer (B2C) marketers are using content marketing. In an August 2014 study by the Content Marketing Institute (CMI) and MarketingProfs, 77% of B2C marketers in North America reported doing so. And responses indicated that marketers were getting more effective at the tactic: 37% said their organizations were effective at content marketing, up from 34% last year and 32% three years ago.

What metrics are most common for evaluating content marketing success? Website traffic remained the most pop! ular met ric for assessing content efforts, cited by 62% of B2C marketers. Fully 54% of respondents looked at sales, and conversion rates arrived on the scene. Actual time spent on the website and qualitative feedback from clients fell in importance.

Still, B2C marketers surveyed were struggling to measure content marketing efforts. Just 23% said they were successful at determining return on investment (ROI). In comparison, 32% of respondents were unsuccessful, and more than one-fifth weren’t even trying to track ROI. Similarly, measuring content effectiveness was the top content marketing challenge, cited by 51% of respondents.

Results from April 2014 polling by Forrester Consulting are in line with this. Among US digital marketing decision-makers studied, 52% cited challenges measuring ROI as a hurdle to content marketing—the second-highest response.

By: Dr. Augustine Fou Wednesday, October 22nd, 2014 news No Comments

Online Video Completion Rates, by Device, in Q2 2014

source: http://www.marketingcharts.com/online/online-video-completion-rates-by-device-in-q2-2014-47558/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Adobe-Online-Video-Completion-Rates-by-Device-in-Q2-Oct2014Source: Adobe [pdf]

Notes: Few videos were watched to full completion during Q2, reports Adobe, although videos viewed on desktops were 3 times more likely than those viewed on mobile devices to reach 75% completion. Separately, the study finds that mobile devices were responsible for more than 1 in 4 video starts in Q2 (26.6%), up from 18.6% a year earlier.

By: Dr. Augustine Fou Wednesday, October 22nd, 2014 news No Comments

Which Media Budgets Are Being Used to Fund Increased Mobile Ad Spend?

source: http://www.marketingcharts.com/online/which-media-budgets-are-being-used-to-fund-increased-mobile-ad-spend-47512/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

AdvertiserPerceptions-Funding-Sources-Mobile-Ad-Budgets-Oct2014Source: Advertiser Perceptions

Notes: Mobile advertising spending is growing apace, but are these budgets incremental or coming from other sources? According to a new report from Advertiser Perceptions, print budgets are most susceptible to cannibalization, as 41% of respondents (all representing large advertisers and all with some involvement in mobile a! dvertisi ng) are using these budgets to fund additional mobile advertising dollars. Mobile ad funding is also coming from an overall expansion of advertising budgets (38%), TV ad budgets (34%) and digital display budgets (32%). Few advertisers are using their video or social budgets to fund increased mobile advertising, though.

By: Dr. Augustine Fou Wednesday, October 22nd, 2014 news No Comments

In the US, Ad Spending on Mobile Now Tops Desktop Banners

source: http://www.marketingcharts.com/online/in-the-us-ad-spending-on-mobile-now-tops-desktop-banners-47562/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

IABPwC-US-Online-Ad-Revenues-by-Format-in-H1-Oct2014The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have teamed up to release their latest US internet advertising revenue report [pdf], with this latest edition covering activity in the first half of the year. The study details the continued growth of mobile ad spending, which comprised almost one-quarter (23%) of total online ad spend.

That figure represents steady growth from years past: in H1 2013, mobile comprised 15% of online ad spend; a year earlier, mobile was just 7% of spend.

In fact, mobile is now the second-largest online advertising format in the US, having overtaken desktop banner ads (17% share) during H1 en route to roughly $3 billion in revenues. Search remains the top format, but its influence appears to be waning: its 39% share of revenues in H1 is down from 43% last year and 48% the year before. However, those figures only represent desktop search. Indeed, search accounts for 51% share of mobile ad revenues. In other words, combining desktop and mobile search means that, overall, search comprised roughly 51% of online ad revenues.

By: Dr. Augustine Fou Wednesday, October 22nd, 2014 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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