Mobile Now One-Third of Google Organic Search Visits

source: http://www.marketingcharts.com/wp/online/mobile-now-one-third-of-google-organic-search-visits-42043/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

RKG-Mobile-Share-Search-Visits-Q2-2012-Q1-2014-Apr2014

    Source: RKG [download page]

      Notes: Mobile’s 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27% share during the year-earlier period. During Q1 2014, Yahoo actually saw a larger share (36%) of organic search visits come from mobile than Google. Overall, mobile devices accounted for an estimated 31% share of US organic search visits during Q1, up from 24% in Q1 2013.

      By: Dr. Augustine Fou Saturday, April 19th, 2014 news No Comments

      Who’s Still Watching Live TV?

      source: http://www.marketingcharts.com/wp/television/whos-still-watching-live-tv-most-people-42064/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

      Ipsos-Americans-Typically-Watching-Live-TV-Apr2014

      A couple of new studies suggest that despite the apparent rise in over-the-top video consumption, particularly among youth, the vast majority of Americans usually watch TV programming the old-fashioned way: live on TV. According to survey results from Ipsos Open Thinking Exchange (OTX), that’s the typical viewing method for 81% of Americans; a separate study from BroadStream Solutions similarly finds that roughly 8 in 10 American adults are watching live TV. Predictably, though, live TV viewing skews towards an older audience.

      As the Ipsos survey results indicate, 89% of American adults aged 50-64 usually watch TV programming live on TV, a figure which drops to 82% among 35-49-year-olds and 72% among the 18-34 crowd. That aligns with study findings from Nielsen, which show a strong skew towards older age groups for traditional TV viewing in comparison to TV content viewed on computers and smartphones. Other data from Nielsen also shows that older age groups watch significantly more traditional TV than their younger counterparts, although the recent drop-off among youth hasn’t been as drastic as sometimes implied.

      By: Dr. Augustine Fou Saturday, April 19th, 2014 news No Comments

      Search Advertising Trends in Q1

      source: http://www.marketingcharts.com/wp/online/search-advertising-trends-in-q1-42079/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

      Advertisement

      Costs-per-click are also slowly rising, per the report, although trends in impression volume appear to be more reliant on the individual client set.

      Following are some interesting highlights from the reports not covered in the above chart:

      • Tablets captured 58% of mobile search spending in Q1, versus 42% for smartphones (IgnitionOne);
      • Mobile accounts for 28% of all search impressions, and is projected to reach 40% by the end of this year (The Search Agency);
      • CPCs are as high on tablets ($0.93) as they are on desktops ($0.94), per The Search Agency;
      • Smartphones (18%) and tablets (18%) together generated 36% of search ad clicks in Q1 (RKG);
      • Google returned 33% higher revenue per click for advertisers than Bing Ads (RKG);
      • PLAs, which accounted for 29% of Google paid search clicks for retailers, showed an ROI 14% better than comparable non-brand text ads (RKG);
      • Baidu accounted for about 8% of global search ad spend, 7% of impressions, and an out-sized 24% of clicks (Covario);
      • Advertiser revenue from search advertising grew by 12% year-over-year, while shooting up 191% for social advertising (Kenshoo); and
      • Social ad impressions grew 39% year-over-year, although click-through rates w! ere just 0.1%, down 27% year-over-year.
      By: Dr. Augustine Fou Saturday, April 19th, 2014 news No Comments

      Digital Display Ad Benchmarks, by Region, in 2013

      Source: http://www.marketingcharts.com/wp/online/digital-display-ad-benchmarks-by-region-in-2013-42087

      Sizmek-Digital-Display-Ad-CTR-by-Region-in-2013-Apr2014Sizmek (formerly DG MediaMind) has released its latest report [download page] benchmarking performance metrics for several online ad types and formats across the world. The study finds that in North America, the average click-through rate (CTR) for standard banners slipped from 0.1% to 0.08%, while flash rich media CTRs jumped from 0.14% to 0.25%. There were considerable differences in ad performance across the various regions studied, although the trends were largely similar.

      Standard banner CTRs were for the most part steady last year, despite some movement in a couple of regions. CTRs were slightly higher in North America than in Australia & New Zealand (0.06%) and East Asia (0.07%). Other regions cracked the 0.1% threshold, particularly Middle East and Africa, where CTRs almost doubled year-over-year from 0.11% to 0.19%.

      Last year, display/banner ads comprised 19% of online ad revenues in the US.

      Tags:

      By: Dr. Augustine Fou Saturday, April 19th, 2014 news No Comments

      Half of Americans Don’t Trust Ads

      Source: http://www.marketingcharts.com/wp/traditional/half-of-americans-dont-trust-the-ads-theyre-exposed-to-42006/

      Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all, according to the results of a survey conducted by YouGov. The survey found that among American adults who see any advertising at least once a month, 44% find them to be fairly (37%) or very (7%) dishonest, and half don’t trust them. The figures were fairly consistent across demographic groups, with a couple of notable exceptions.

      That exception was black Americans: just 31% believe the ads they see are dishonest, and an equal percentage don’t trust them. Perhaps brands should rethink the fractional amount of advertising spending they’re directing at black Americans.

      Blacks’ relative trust in advertising is notable as most other demographic breakdowns featured narrower gaps in perception. For example, men were more likely to distrust advertising than women (53% vs. 47%), but not to a large degree. Similarly, while 18-34-year-olds proved most distrusting of ads (53%), 35-54-year-olds, the least-trusting, weren’t too far behind (42%).

      Interestingly, distrust for advertising tended to rise alongside educational attainment: some 65% of those with a post-graduate degree distrust advertising to some extent, versus 44% of those with a high school degree or less.

      By: Dr. Augustine Fou Friday, April 18th, 2014 news No Comments

      Mobile Now One-Third of Google Organic Search Visits

      Source: http://www.marketingcharts.com/wp/online/mobile-now-one-third-of-google-organic-search-visits-42043/

      Source: RKG [download page] Notes: Mobile’s 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27% share during the year-earlier period. During Q1 2014, Yahoo actually saw a larger share (36%) of organic search visits come from mobile than Google. Overall, […]

      By: Dr. Augustine Fou Friday, April 18th, 2014 news No Comments

      Search Marketers’ Take on Ranking Factors for Search

      Source: http://www.marketingcharts.com/wp/online/search-marketers-take-on-the-ranking-factors-increasing-in-importance-this-year-42057/

      BrightEdge-Growing-Important-of-Search-Ranking-Factors-Apr2014

      Source: BrightEdge [download page]

      Notes: About 7 in 10 search marketers feel that it will be more important this year to understand the correlation between social sharing of pages and ranking for those pages. While studies (such as this one) have found social signals to highly correlate with search rankings, Matt Cutts has denied[YouTube video] that Google gives any special treatment to social signals. Meanwhile, 85% of search marketers believe that it is more important to measure rank across mobile devices this year and about 8 in 10 see it more important that content efforts are connected to ROI.

      By: Dr. Augustine Fou Friday, April 18th, 2014 news No Comments

      Majority of Local Searches on a Mobile Phone End With an In-Store Purchase

      Source: http://www.marketingcharts.com/wp/online/majority-of-local-searches-on-a-mobile-phone-end-with-an-in-store-purchase-42047/

      Some 78% of local searches conducted on a mobile phone result in a purchase, and 73% of those purchases are made in-store, according to the 2014 Local Search Study from Neustar Localeze and 15miles, which measured the last action taken by more than 3,000 users of local business internet search. That suggests that a majority […]

      By: Dr. Augustine Fou Friday, April 18th, 2014 news No Comments

      US Local Mobile Ad Spending Will Overtake National Mobile Outlays In 2018

      Source: https://intelligence.businessinsider.com/welcome

      Local mobile ad spending in the U.S. is about to take off.

      • By 2018, local mobile ad spending in the U.S. will comprise 52% of all mobile ad spending, according to a forecast from BIA/Kelsey. Local spend will hit $15.74 billion in 2018, compared to $14.56 billion in national spend. BIA/Kelsey defines local mobile ads as ads that are geotargeted.
      • Local spend growth will far outpace that of national spend. In the five years between 2013 and 2018, local spend is expected to grow by an average 40% per year, compared to 27% average annual growth for national spend.
      • Local search will continue to comprise the largest share of local mobile ad spend, but its share will decline. Search made up 62% of local spend in 2013 but will only make up 50% in 2018.
      • Native-social local mobile ad formats will grow at the fastest rate, and will pass local display spending in 2018. Native social ad spend is expected to grow 81% per year on average from 2013 to 2018 and will make up 22% of local spend in 2018. Native social ads refer to ads on social networks that display as regular posts or messages.

      The shift to local ad spending will actually be driven primarily by national brands looking to incorporate more location-based initiatives in their ad campaigns, according to BIA/Kelsey. Many are utilizing click-to-call ads, click-to-map, and more generic geotargeted ads for their local branches.

      A big reason why analysts are so bullish on local native-social ads on mobile is because of Facebook’s and Twitter’s growing interest in leveraging location-based data. Of course, Facebook and Twitter are among the two largest mobile-social networks; mobile makes up 77% of Facebook’s audience and 76% of Twitter’s.

      Twitter recently tested a click-to-call button on local ads for certain brands, with the end goal being to get users to engage more frequently with Twitter’s advertisers. Click-to-call is a highly effective mobile ad format made popular by Google Maps and Yelp.

      In addition, Facebook recently incorporated a new feature that will allow users to share where they are traveling to. The effort should help Facebook gather more location-based data on users, which will allow the network to display more in-feed ads and sponsored stories from the local businesses in the area where users are traveling to.

      Click here to download the chart and data ! in Excel

      USMobileAdSpend

      Here is a look at how each local mobile ad format will perform into 2018.

      LocalAdSpendFormat

      Tags: , ,

      By: Dr. Augustine Fou Thursday, April 17th, 2014 news No Comments

      E-Commerce Led VC-Backed Exits In 2013

      Source: https://intelligence.businessinsider.com/welcome

      The e-commerce market is maturing, and that was reflected in the flurry of acquisitions last year of online retail businesses, as well as a number of high-profile initial public offerings.

      In fact, e-commerce led as the tech industry that saw the greatest number of venture-backed exits in 2013, according to venture capital database CB Insights.

      Out of the 450 venture-backed exits in the technology sector last year, 16% were e-commerce companies.  It’s considered an “exit” when a company is either acquired or becomes publicly traded.

      The deal activity is an indicator of how bullish investors and market participants are in the fast-growing e-commerce industry.

      Google, Wal-Mart, Amazon and other corporate giants all acquired companies in recent years that did something in the e-commerce space — from having online retail stores to facilitating digital payments to providing analytics software that tracks online retail sales. Some e-commerce companies, such as Zulily, even resisted buy-out offers and instead opted to raise additional capital through an initial public offering, allowing it to continue operating as a standalone company.

      We are expecting e-commerce deal activity to be red hot in 2014 as well. Coupons.com recently went public at a valuation that exceeded $1 billion, and many investors are eagerly awaiting online Chinese marketplace Alibaba’s IPO, which is expected later this year.

      Download the chart and data in Excel

      bii ecommerce exits

       

      Tags:

      By: Dr. Augustine Fou Thursday, April 17th, 2014 news No Comments

      Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

      Augustine Fou portrait
      http://twitter.com/acfou
      Send Tips: tips@go-digital.net
      Digital Strategy Consulting
      Dr. Augustine Fou LinkedIn Bio
      Digital Marketing Slideshares
      The Grand Unified Theory of Marketing