drag2share: Mobile Video Advertising Is Taking Off, As Ad Buyers Pile Billions Of Dollars Into Small-Screen Ads

source: http://feedproxy.google.com/~r/businessinsider/~3/XGWCD2y2PBM/mobile-video-is-the-growth-area-2014-10

FORECAST MobileAdvertisingRevenue(US)

Mobile is growing faster than all other digital advertising mediums in the US, but one mobile format in particular is catching ad buyers’ eyes: Mobile video. 

Consider: 

These insights are from a new BI Intelligence report on mobile advertising, which includes an exclusive forecast of the segments of the mobile ad market and how fast they will grow. These include display, video, social, and search. The report provides exclusive breakdowns on how spend on each format will grow and why, and examines the overall performance of mobile ads. It also looks at how programmatic ad-buying tools, including real-time bidding, are reshaping mobile advertising.


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By: Dr. Augustine Fou Wednesday, October 22nd, 2014 news No Comments

Nielsen and Adobe are teaming up to apply TV-style ratings to the internet

Source: http://www.engadget.com/2014/10/22/nielsen-adobe-ratings-web/

You’ve probably heard of the Nielsen Ratings, which are the figures relating to the number of people who watch a particular TV series. It’s these statistics that Hollywood uses to decide if your favorite show gets a second season or if it’ll only live on in fan fiction. Unfortunately, with more and more entertainment being delivered online, a TV ratings company isn’t much use to anyone. That’s why Nielsen has teamed up with Adobe to begin rating pretty much everything on the internet. By splicing Nielsen’s audience know-how with Adobe’s online analytics and video tools, the pair promise to be able to work out which gets more attention: news websites, social media, blogs or that video of the cat running head-first into a glass door. The system will go live at some point in 2015 with Sony, ESPN and Viacom already saying that they’ll be signing up, hopefully so that we can finally find out, once and for all, if anything is more enjoyable than that video of the cat running head-first into the glass door.

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Via: Wired

Source: Businesswire

By: Dr. Augustine Fou Wednesday, October 22nd, 2014 news No Comments

The Content Is Out, but Where’s the ROI?

source: http://www.emarketer.com/Article.aspx?R=1011354

There’s no doubt that business-to-consumer (B2C) marketers are using content marketing. In an August 2014 study by the Content Marketing Institute (CMI) and MarketingProfs, 77% of B2C marketers in North America reported doing so. And responses indicated that marketers were getting more effective at the tactic: 37% said their organizations were effective at content marketing, up from 34% last year and 32% three years ago.

What metrics are most common for evaluating content marketing success? Website traffic remained the most pop! ular met ric for assessing content efforts, cited by 62% of B2C marketers. Fully 54% of respondents looked at sales, and conversion rates arrived on the scene. Actual time spent on the website and qualitative feedback from clients fell in importance.

Still, B2C marketers surveyed were struggling to measure content marketing efforts. Just 23% said they were successful at determining return on investment (ROI). In comparison, 32% of respondents were unsuccessful, and more than one-fifth weren’t even trying to track ROI. Similarly, measuring content effectiveness was the top content marketing challenge, cited by 51% of respondents.

Results from April 2014 polling by Forrester Consulting are in line with this. Among US digital marketing decision-makers studied, 52% cited challenges measuring ROI as a hurdle to content marketing—the second-highest response.

By: Dr. Augustine Fou Wednesday, October 22nd, 2014 news No Comments

Online Video Completion Rates, by Device, in Q2 2014

source: http://www.marketingcharts.com/online/online-video-completion-rates-by-device-in-q2-2014-47558/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Adobe-Online-Video-Completion-Rates-by-Device-in-Q2-Oct2014Source: Adobe [pdf]

Notes: Few videos were watched to full completion during Q2, reports Adobe, although videos viewed on desktops were 3 times more likely than those viewed on mobile devices to reach 75% completion. Separately, the study finds that mobile devices were responsible for more than 1 in 4 video starts in Q2 (26.6%), up from 18.6% a year earlier.

By: Dr. Augustine Fou Wednesday, October 22nd, 2014 news No Comments

Which Media Budgets Are Being Used to Fund Increased Mobile Ad Spend?

source: http://www.marketingcharts.com/online/which-media-budgets-are-being-used-to-fund-increased-mobile-ad-spend-47512/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

AdvertiserPerceptions-Funding-Sources-Mobile-Ad-Budgets-Oct2014Source: Advertiser Perceptions

Notes: Mobile advertising spending is growing apace, but are these budgets incremental or coming from other sources? According to a new report from Advertiser Perceptions, print budgets are most susceptible to cannibalization, as 41% of respondents (all representing large advertisers and all with some involvement in mobile a! dvertisi ng) are using these budgets to fund additional mobile advertising dollars. Mobile ad funding is also coming from an overall expansion of advertising budgets (38%), TV ad budgets (34%) and digital display budgets (32%). Few advertisers are using their video or social budgets to fund increased mobile advertising, though.

By: Dr. Augustine Fou Wednesday, October 22nd, 2014 news No Comments

In the US, Ad Spending on Mobile Now Tops Desktop Banners

source: http://www.marketingcharts.com/online/in-the-us-ad-spending-on-mobile-now-tops-desktop-banners-47562/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

IABPwC-US-Online-Ad-Revenues-by-Format-in-H1-Oct2014The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have teamed up to release their latest US internet advertising revenue report [pdf], with this latest edition covering activity in the first half of the year. The study details the continued growth of mobile ad spending, which comprised almost one-quarter (23%) of total online ad spend.

That figure represents steady growth from years past: in H1 2013, mobile comprised 15% of online ad spend; a year earlier, mobile was just 7% of spend.

In fact, mobile is now the second-largest online advertising format in the US, having overtaken desktop banner ads (17% share) during H1 en route to roughly $3 billion in revenues. Search remains the top format, but its influence appears to be waning: its 39% share of revenues in H1 is down from 43% last year and 48% the year before. However, those figures only represent desktop search. Indeed, search accounts for 51% share of mobile ad revenues. In other words, combining desktop and mobile search means that, overall, search comprised roughly 51% of online ad revenues.

By: Dr. Augustine Fou Wednesday, October 22nd, 2014 news No Comments

How Brands Are Falling Short With Consumers

source: http://www.marketingcharts.com/traditional/how-brands-are-falling-short-with-consumers-47505/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Edelman-How-Brands-Fall-Short-With-Consumers-Oct2014Almost 9 in 10 consumers want more meaningful relationships with brands, yet fewer than 1 in 5 believe brands are delivering on that wish, details Edelman in its second annual “brandshare” report. The study, based on surveys of 15,000 consumers in 12 countries who have had some level of engagement with brands, also finds that consumers believe they get the short end of the stick when it comes to the value exchange with brands.

Some two-thirds of respondents believe that brands that ask them to share with them (such as personal information or stories) don’t share with them in return, labeling it a one-sided rather than shared relationship. Moreover, 7 in 10 feel that brands have a self-centered desire to incr! ease pro fits rather than a sincere commitment to their customers.

With such skepticism evident, the Edelman survey identifies several areas in which brands can improve in order to build and maintain effective connections with consumers. For example, while 78% of respondents feel it’s important (top-2 box on a 5-point scale) that brands respond quickly to people’s concerns and complaints, just 17% feel that brands perform well in this respect. And while 59% believe it important that brands give consumers many ways to ask questions and give opinions, only 18% feel that brands are delivering in this area.

By: Dr. Augustine Fou Wednesday, October 22nd, 2014 news No Comments

Hackers Roamed Around JPMorgan Chase’s Financial Records for 2 Months

Source: http://gizmodo.com/hackers-roamed-around-jpmorgan-chases-financial-records-1649091315

Hackers Roamed Around JPMorgan Chase's Financial Records for 2 Months

Earlier this month, approximate 76 million households—or roughly half of the households in America—were unhappy to hear their JPMorgan Chase accounts had been compromised . Those 76 million households will be equally unhappy to learn that the hackers who broke in were wandering around the bank’s servers for two months. Two whole months!

Read more…

By: Dr. Augustine Fou Wednesday, October 22nd, 2014 news No Comments

Mobile Ads Shifting from Influencing to Converting Online Purchases | Marin Software

source: http://www.marinsoftware.com/resources/news/mobile-ads-shifting-from-influencing-to-converting-online-purchases

  • Mobile devices play a vital role in the purchase decision process. While completing online transactions remains largely a desktop activity, a recent study by Marin Software analyzing the conversion rate of mobile ads suggests smartphones and tablets are increasingly being used by consumers to complete purchases.
  • The mobile conversion trend is consistent across channels, with similar increases recorded for search, social and display ads as consumers engage and complete transactions across the web from their smartphones and tablets.
  • During Q3 2014, Marin Software found more than one out of every three ad conversions on Facebook took place on a mobile device with mobile ad conversions increasing 16% quarter-over-quarter. Mobile ads on Facebook accounted for 52% of ad impressions and 63% of clicks.
  • According to Marin Software, in Q3 mobile devices comprised 31% of paid search impressions and 38% of search ad clicks on Google. Similar to Facebook, mobile accounted for 30% of ad conversions with mobile conversions increasing 2.4% quarter-over-quarter and nearly 11% year-over-year.
  • In analyzing display advertising, Marin Software noticed similar mobile trends to search and social advertising. Mobile devices accounted for 40% of ad impressions, 54% of ad clicks, and 38.6 of conversions. Mobile conversions increased 4.4% quarter-over-quarter and 15.8% year-over-year.
  • Marin Software expects consumers to continue to incr! ease the ir engagement with brands via mobile ads and complete more purchases on their mobile devices. Advertisers are taking advantage of this trend and augmenting their investment in mobile ads for search, social and display channels.
  • For additional insights and trends in search, display, and social performance advertising across devices, download Marin Software’s The Q3 2014 Performance Marketer’s Benchmark Report at: www.marinsoftware.com/resources/whitepapers/the-performance-marketers-benchmark-report-q3-2014-vital-search-social-display-performance-data-by-device.
  • By: Dr. Augustine Fou Tuesday, October 21st, 2014 news No Comments

    Same-Day Delivery Services Are Going After Brick-And-Mortar Retailers

    Source: http://www.businessinsider.com/e-commerce-and-same-day-delivery-last-big-advantage-2014-10

    bii sameday delivery forecast 1

    Companies like Google, Amazon, eBay, and Uber are operating and expanding services that allow shoppers to order something online and have it that same day, without ever leaving home.

    If they manage it, despite the expense and complexities involved in delivering over the “last mile,” these companies will grow e-commerce’s customer base (as well as its share of retail dollars), and siphon off one of offline retail’s last real competitive advantages.

    In a new report, BI Intelligence takes an exhaustive look at the same-day delivery market, sizing the percentage of people who will purchase goods to be delivered the same-day this year. We uncover the demographics of same-day delivery customers, the markets where these services have the best chance of taking off, and assess how each of the many new same-day delivery entrants compares to the others. We also look at the technology that really could make getting a package delivered to your door hours after you order it a common phenomenon.

    Here are some of the key points from the report:

    • USE: BI Intelligence estimates that 2% of shoppers living in cities where same-day delivery is offered have used such services. In dollar terms, we estimate that roughly $100 million worth of merchandise will be delivered via same-day fulfillment this year in 20 US cities.
    • CONSUMER EXPECTATIONS: Consumer interest in same-day delivery is already fairly high. Four in 10 US shoppers said they would use same-day delivery if they didn’t have time to go to the store, and one in four shoppers said they would considering abandoning an online shopping cart if same-day delivery was not an option.
    • DEMOGRAPHICS: The most common same-day delivery shopper fits a very specific profile — millennial, highly likely to be male, urban-dwelling, and young. The products people want delivered same-day are also fairly niche.
    • BARRIERS: Despite all the competition in the same-day delivery market, it still won’t be easy to get people to pay for these services. 92% of consumers say they are willing to wait four days or longer for their e-commerce packages to arrive.

    In full, the report:

    • Estimates the market for same-day delivery from 2013-2018, including the percentage of people who will use these services and the total sales volume
    • Looks at the most likely same-day delivery customers and the cities where these individuals are concentrated
    • Unpacks the kinds of goods people are likeliest to order for same-day delivery
    • Lays out how the different same-day delivery services stack up against each other in terms of prices, location, and selection
    • Considers the barriers that could keep same-day delivery from ever becoming a mainstream preference among consumers
    • Identifies the technology that could make same-day delivery cost-effective and commonplace

     

    bii sameday delivery product

    By: Dr. Augustine Fou Tuesday, October 21st, 2014 news No Comments

    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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