Yahoo Is Going To Buy Mobile Ad Company Flurry For Hundreds Of Millions (YHOO)



Yahoo is buying mobile ad company Flurry, according to a Re/code’s Kara Swisher.

The acquisition is reported to be in the “hundreds of millions,” according to Swisher’s sources, and the deal is expected to be announced later today. TechCrunch reports that Yahoo will pay at least $300 million for Flurry.

Flurry is an app analytics and advertising company that aims to “optimize the mobile experience through better apps and more personal ads.”

We have reached out to Flurry for a comment.

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drag2share: FORECAST: A Quarter Of Consumers’ Payment Card Transactions Will Be CardPresent By 2018


Card-not-present transactions include e-commerce and mobile payment transactions, online bill pay, over-the-phone transactions, and the like — basically any card-based transaction made without presenting a physical card to a merchant.

We arrived at our forecast based on data from the Federal Reserve, past growth trends, and our close tracking of the card payments industry.

This forecast is part of BI Intelligence’s ongoing in-depth coverage of the payments industry. For full access to all BI Intelligence’s forecasts, estimates, and analysis, sign up for a free trial.

US Card Transaction

Here is a look at share: 

US Card Transaction Share

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By: Dr. Augustine Fou Monday, July 21st, 2014 Uncategorized No Comments

drag2share: The Surprising Demographics Of Who Shops Online And On Mobile


bii time money spent annuallyIn the first quarter of 2014, 198 million U.S. consumers bought something online, according to comScore’s quarterly State Of Retail report. That translates to 78% of the U.S. population age 15 and above. 

But who are these shoppers driving the trend of buying online and on mobile devices? 

In a new report, BI Intelligence breaks down the demographics of U.S. online and mobile shoppers by gender, age, income, and education, and takes a look at what they’re shopping for, and how their behaviors differ. 

It’s important for retailers to know who their potential customers are online in order to market to them effectively. 

Here are some of the most important takeaways about who shops online:

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By: Dr. Augustine Fou Monday, July 21st, 2014 news No Comments

Social Media Fever Slow to Spread Among Doctors


Don’t expect the doctor to diagnose you via social media anytime soon. A June 2014 study by MedData Group found that 44% of US physicians still weren’t using social media sites for professional purposes.




Among doctors who were social networking as part of their job, profession-related sites were the platforms of choice. Around one-third of respondents used LinkedIn, and 29% were active on on! line phy sician communities, compared with just 3% who used online patient portals. Social sites that tend to be popular among the general public also saw low usage.

Avoiding social media wasn’t due to a lack of knowledge, with less than one-quarter of doctors saying they didn’t use such platforms because they weren’t familiar with them. Instead, patient privacy and a lack of time were the leading reasons US physicians said they stayed away from using social networks for professional purposes.

Q1 2014 polling by Digital Insights Group found that the general consensus among physicians was that social just wasn’t an important resource when it came to doing their jobs. Just 14% of US primary care physicians said that social networks were a somewhat or very important clinical resource, compared with 30% who said they weren’t important at all.

When doctors do turn to digital resources to make decisions, they’re most likely using search engines, according to April 2014 research also conducted by MedData Group. Among US physicians surveyed, a whopping 78% said search engines were the online resource they used in the medical decision-making process. Meanwhile, just 5% cited social media.

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By: Dr. Augustine Fou Friday, July 18th, 2014 news No Comments

drag2share: Twitter Acquires Payment Startup CardSpring For Real-Time Commerce


Twitter has acquired a payment startup called CardSpring. CardSpring helps developers write applications that accept credit card payments.

Startups like Foursquare already use CardSpring.

CardSpring raised $10 million from investors like SV Angel, Greylock Partners, Accel Partners, Felicis Ventures, and Data Collective. It was founded by Amit Kumar, Jeff Winner, Eckart Walther and Geraud Boyer.

Here’s the blog post from Twitter announcing the news. It sounds like Twitter wants to use the technology to bring real-time commerce.

We’re excited to announce we’ve agreed to acquire CardSpring, a payments infrastructure company that helps merchants work with leading publishers to create online-to-offline promotions.

Twitter has always been a vibrant environment for users to discover product recommendations and promotions from artists, experts, brands and friends. In fact, we’ve already given users the ability to get deals and discounts, surprise someone with a coffee, or even add items to their online shopping cart — all directly from a Tweet. As we work on the future of commerce on Twitter, we’re confident the CardSpring team and the technology they’ve built are a great fit with our philosophy regarding the best ways to bring in-the-moment commerce experiences to our users.

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By: Dr. Augustine Fou Thursday, July 17th, 2014 news No Comments

drag2share: How Brooklyn Brewery Tripled Sales In 5 Years Without Traditional Advertising


steve hindy glass

There’s a good chance you’ve tried or at least heard of Brooklyn Brewery’s products. Its beer is stocked in restaurants, bars, and retailers in 26 U.S. states and 20 countries, and it’s on track to sell 270,000 barrels of beer by the end of this year.

That’s why it may surprise you that the company has achieved this success without placing any ads.

Despite its lack of traditional television, print, and online advertising, Brooklyn Brewery has tripled sales in the past five years. It’s done so by sponsoring events in its main distribution regions and telling a story that hooks people.

“It took us 20 years to get to 100,000 barrels sold [in a year],” brewery cofounder Steve Hindy tells Business Insider, “and just three years to go from that to 200,000.” 

Brooklyn Brewery, founded in 1988, brought in $16 million in revenue in 2008. Last year, the company had $50 million in revenue and sold 216,000 barrels.

This meteoric growth is partly due to timing. Consumers embracing craft beers over bigger names like Budweiser, the rejuvenation of Brooklyn, and the rise of social media all contributed. But Hindy says the seeds were planted from the very beginning, 26 years ago.

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By: Dr. Augustine Fou Thursday, July 17th, 2014 news No Comments

drag2share: A New Partnership Shows Why Pinterest Is So Important For Retailers


bii social commerce sales

Pinterest is gearing up for a big rest of the year thanks to a newly announced partnership with the e-commerce platform Shopify.

Shopify has automatically enabled Pinterest’s Rich Pins for all 100,000+ merchants that use its e-commerce platform. This means that whenever an online shopper Pins a product from a merchant’s Shopify store and shares it on Pinterest, the Pin will carry with it important product information such as pricing and stock availability for that item. 

In a recent report from BI Intelligence, we analyzed the data and spoke to leaders in the social commerce space to understand how social media can play an important role at the different stages of the retail and e-commerce “purchase funnel,” the long process that leads to a retail sale. At the bottom of this post, you can see a graphic from BI Intelligence showing what the purchase funnel really looks like.

Pinterest already drives a huge share of referrals to e-commerce sites, but now it’s closing the gap between product discovery and purchase. It’s moving into being much more of a direct retail sales driver. Facebook too is moving in this direction, adding a “Buy Now” button to ads and Page posts from brands! .

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By: Dr. Augustine Fou Thursday, July 17th, 2014 news No Comments

drag2share: CHART OF THE DAY: The Future Of eBay Is PayPal (EBAY)


Pretty soon eBay is going to have to rename itself PayPal. As you can see in this chart from Statista, PayPal revenue will overtake eBay marketplace revenue in the near future.

ebay chart


By: Dr. Augustine Fou Thursday, July 17th, 2014 news No Comments

Visa’s latest stab at online payments is all about checking out faster


Visa Checkout on a Nexus 5

Remember, Visa’s big attempt at conquering the online payment space? You’ll be forgiven if you don’t — it quickly fizzled out, in part because it was a digital wallet that sometimes made shopping more complicated. The company may have learned its lesson, though. It just launched Checkout, a considerably simpler approach to e-commerce. The focus here is purely on getting through the checkout process as quickly as possible. Once you’ve put in the details of supported credit or debit cards (including non-Visa cards), you just have to log in to complete a purchase, whether it’s on a website, Android or iOS. There’s no in-between wallet, and you won’t get kicked over to another page just to wrap up a transaction.

Visa has already lined up a number of big-name stores that will use Checkout, including Lululemon, Newegg and Pizza Hut. You shouldn’t have much trouble finding at least one store where it’ll come in handy. However, the payment system doesn’t necessarily have an easy road to success. Along with direct competition from MasterCard, Checkout has to go up against Amazon’s even faster 1-Click system — no mean feat when Amazon is the 800-pound gorilla in online shopping. Still, the service might save you a significant amount of time if you regularly shop at internet stores that aren’t quite as monolithic as the one Jeff Bezos built.

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Via: Recode

Source: Visa Checkout, Visa

By: Dr. Augustine Fou Thursday, July 17th, 2014 news No Comments

drag2share: CHART OF THE DAY: The Real Threat To Yelp Isn’t Google…


Yelp and Google have been locked in a battle for years. Yelp relies on Google search results for a large portion of its traffic. Any tweak to Google’s search algorithm could hurt Yelp’s business. Plus, Google has tried to create its own alternative to Yelp through Google+. It also owns Google Maps, which is increasingly the way people search for businesses. 

While Google is a formidable rival, Yelp should also keep its eye on Facebook which has also plans to take over local recommendations. This chart from Statista based on a report from Accent Marketing shows Facebook is the second most popular way to learn about local businesses after word of mouth. It’s ahead of Yelp. It makes sense since Facebook is a digital form of word of mouth. But, that’s not good for Yelp, which will have to fend off both Google and Facebook.


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By: Dr. Augustine Fou Thursday, July 17th, 2014 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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