If you’ve ever found yourself in a new restaurant or a trendy tourist spot, you might’ve looked up Yelp or Foursquare — or, heaven forbid, used Google — on your phone to find out where the best view is or whether or not you should order the shrimp. Now, you might not need to, as long as you have Facebook installed. That’s because the company has just introduced something called “Place Tips,” which when enabled essentially pops up relevant content about your location as long as you’re there. Specifically, it’ll show posts and photos about the place from your friends if they’ve also visited it. The feature sounds very similar to what Foursquare already does with its own Tips, but with a much more Facebook-centric bent.
You’ll know Place Tips is working if you see a “tip” notification for the place that you’re at when you launch Facebook. Tap it, and it’ll show a series of cards about the place. Not only will you see the aforementioned posts and photos from your friends, you’ll also see basic info about the business. That info includes details like its operating hours, posts from its Facebook Page if it has one, popular menu items and upcoming events. Facebook was careful to note that tapping on these tips won’t post anything to your news feed or show anyone where you are.
Do note, however, that Place Tips is opt-out. That means that the feature is turned on by default if you’ve given Facebook permission to access your location — it uses a combination of WiFi, GPS and cellular networks to determine where you are. But if you prefer, you can go ahead and turn the feature off in settings. If you’d rather have finer grain control, you can even hide tips about specific places.
Place Tips will not be everywhere just yet; Facebook says it’s testing it in certain spots in New York, specifically Central Park, Brooklyn Bridge, Times Square, the Statue of Liberty and JFK Airport. Additionally, the social network is also testing out Facebook Bluetooth beacons at select businesses to deliver even more tailored tips. Those locations include Dominique Ansel Bakery, the Strand Book Store, the Burger Joint at Le Parker Meridien Hotel, Brookyln Bowl, Pianos, the Big Gay Ice Cream Shop and Veselka.
Despite rumors popping up every so often that some people may be cutting back on Facebook usage, the social network reigns supreme. Given its huge audience, its not that surprising that the site dominates content sharing activity, too, accounting for 81% of all shares among US internet users in Q4 2014, according to data from ShareThis. In comparison, Pinterest accounted for 7% of total sharing volume, Twitter saw just 6% of the total pie, and reddit grabbed 2%.
What is interesting, though, is that the source found Facebook had expanded its share by an impressive 8.2% year over year. This was at the expense of almost every other channel studied. Twitter was hit hardest, ! with a 3 .0% drop in its share of sharing volume, while reddit, Pinterest, bloggers and LinkedIn experienced declines of less than 1%.
Recent eMarketer estimates put Facebook’s mobile phone audience at nearly 1 billion worldwide, and sharing activity on the social network reflects this trend.
Facebook accounted for 85% of mobile sharing activity among US internet users in Q4 2014, according to ShareThis, up 51% year over year. The social site was slightly less popular for desktop, with just under three-quarters of the total.
A large chunk of that mobile traffic is likely coming via smartphones. According to a November 2014 study by Frank N. Magid Associates, smartphones accounted for about 44% of US Facebook users’ weekly time with the social network. Tablets grabbed 25% of time spent with Facebook each week, and desktops 32%.
In China, as in other markets around the world, internet time appears to be surpassing TV time, as more and more people go online and mobile becomes a majority activity, according to a new eMarketer report, “China Time Spent with Media: Digital Activities Fuel a Multiscreen Market.”
Digital video is a key driver of the shift. Internet use in China skews sharply toward entertainment, and video is a major part of the mix. TV content viewed via digital screens is widely popular, in part because restrictions on linear TV content have allowed digital publishers leeway to offer more attractive content. But that seems likely to change under new regulations that go into effect later this year.
According to the China Internet Network Information Center (CNNIC), China’s digital online viewership as of Q2 2014 had reached 439 million users. It’s a young population: 80.1% of them in the 10-to-39-year-old range. Fully one-third are ages 10 to 19.Digital video usage reflects the fact that, compared with internet users in other countries, consumers in China are far more likely to use the internet for entertainment purposes.
Over 50 million people consider themselves Amazon Prime members, according to RBC, and among the 4,000-plus US Amazon consumers polled by the firm in September 2014, 37% were Prime members. While the research suggested that free shipping on purchases remained the top reason for Prime membership, access to music and video streaming—another perk—is becoming more of a draw.
In September 2014, 10.1% of members said Amazon’s unlimited video streaming service was the primary reason for signing up for Amazon Prime. Though this was still small, it was up from 9.2% in June 2014 and 7.9% in May 2013.!
T he interest in unlimited video streaming is in line with a larger shift in consumers’ methods of video consumption; digital and alternative options are playing a bigger and bigger role. Digital TV Research Limited estimates released in November 2014 projected that the number of subscription video-on-demand (SVOD) subscribers—those who subscribe for Netflix, Amazon Prime and Hulu, for example—would rise from 43.5 million in 2014 to 61.6 million in 2020.
Of course, internet users aren’t just streaming digital video through SVOD services, and TNS found in Q3 2014 that 34% of US households had streamed digital TV and video. However, results indicated that consumers were getting more comfortable paying for such services. While streaming video penetration increased nearly 26% year over year, the percentage of US households who paid for streaming video rose 62.5%, from 16% to 26%.
As if traditional media needed more bad news: November 2014 polling by Edelman found that online search engines had surpassed traditional media to become the most-trusted media source globally. The firm’s 2015 report revealed that 64% of internet users worldwide trusted online search engines the most (vs. 63% the prior year) for information. Meanwhile, traditional media saw its response rate fall from 65% to 62% year over year.
Hybrid media—which blends traditional and digital formats—sat in third place, holding tight at 53% of respondents. Wh! ile soci al media and owned media rounded out the list, both saw decent gains. Nearly half of respondents trusted social media for news and information, compared with 45% the prior year, and the response rate for owned media rose from 44% to 47%.
Search engines remained the most popular source that internet users turned to first for business information, cited by 31%, up from 29% the prior year. Just over one-fifth looked to newspapers first, down 4 percentage points, and TVs sat tight, with 22% of internet users choosing these as their first source of business info.
eMarketer expects US search ad spending to increase 12.2% in 2015, totaling $25.66 billion. Growth will be steady over the next few years, fueled by rising mobile and local search ad outlays. Desktop search spending will decline annually through 2018, while mobile search will increase by $12.84 billion during that time period.
Hershey is making a big move away from candy.
The chocolate empire just agreed to purchase KRAVE Pure Foods, Inc., the company behind KRAVE jerky.
This is part of Hershey’s quest to become a bigger force in the snacking industry.
Michele G. Buck, North American president at Hershey, said the company’s simple ingredients appeal to modern consumers:
“KRAVE jerky is a great fit to our portfolio and overall snacks and adjacencies strategy … The KRAVE brand delivers on portable and protein nutrition while also understanding consumers’ food preferences, including the desire for simple ingredients and transparency, something that is also a part of Hershey’s strategic vision. We are excited to add KRAVE jerky’s unique, chef-inspired products and be a part of this transformational category.”
KRAVE jerky includes flavors such as sweet chipotle, black cherry barbecue, chili lime, and pineapple orange.
McDonald’s CEO Don Thompson is out.
In a statement on Wednesday night, McDonald’s announced that Thompson will retire on March 1 after 25 years with the company, including the last two plus years as CEO.
During Thompson’s tenure, same-store sales have been on a steady decline as the fast food chain tries to keep pace with the changing pace of American consumers.
In its most recent quarter, McDonald’s reported global same-store sales that were down 0.9% while US same-store sales fell by 1.7%. And for almost the entirety of Thompson’s tenure, performance at McDonald’s restaurants was on the decline.
Thompson said in that earnings announcement that the company, “continues to face meaningful headwinds,” and added that same-stores sales are also expected to be negative in January and “remain pressured” in the first half of this year.
In the last two years, shares of McDonald’s are roughly unchanged, and in after hours trade on Wednesday, the stock was up more than 2.5%.
Investors were ready for changes at McDonald’s. This chart is why.
drag2share: THE SOCIAL-MEDIA ADVERTISING REPORT: Growth Forecasts, Market Trends, And The Rise Of Mobile
Ad dollars follow eyeballs, and these days they are on social.
The increase in social-ad spending is driven by this continuously growing reach, particularly on mobile, better analytics and targeting, and performance. The rise of programmatic social platforms has also fueled growth.
In the report and associated PowerPoint presentation, BI Intelligence looks at all the numbers and explores the drivers of social ad adoption.
Here are some of the key takeaways:
- Social-media advertising spend will grow rapidly through 2018. It’s up 40% this year and will top $8.5 billion, growing to nearly $14 billion in 2018, a five-year compound annual growth rate (CAGR) of 18%.
- Social media ad spend has reached the mobile-tipping point. Spending on mobile social-media ads, including mobile app-install ads, will surpass non-mobile spend by the end of this year in the US. In 2018, two-thirds of social-media ad spend will go to mobile, creating a $9.1 billion social-mobile market.
- Mobile app-install ads and programmatic buying are also growth drivers. Analyses suggest that mobile app-install ads could account for anywhere from one-quarter to more than one-half of Facebook’s mobile ad revenues.
- Social programmatic ad platforms are also growth engines. Spending on FBX, Facebook’s programmatic platform, increased by 150% year-over-year globally during the second quarter of 2014, based on a sample of advertisers compiled by Ignition One.
- Prices are increasing as performance and targeting improve, even as ad loads stay steady on the established platforms. Facebook, for example, is not likely to increase the amount of in-feed native ads an average user will see.
Three-quarters of small and medium-sized businesses (SMBs) in North America said digital marketing was effective for attracting customers, according to a November 2014 study by BrightLocal, and 37% planned to spend more on digital in the next 12 months. However, a lack of skill sets, budget and time could prevent advancements from happening.
When asked about their attitudes toward digital marketing, the percentage of SMBs who understood it and were able to execute it on their own fell 11 percentage points between 2013 and 2014, from 40% to 29%. A close 28% were taking steps to learn about digital marketing, though, in order to be able to do it them! selves but again, they weren’t yet.
Meanwhile, the percentages of those who wanted to do digital marketing but faced hurdles rose across the board. More respondents cited budget (17%) and time (10%) restraints than did the year before.
New technologies have made monitoring fitness and health anywhere, at any time, on any device easy for consumers, and a December 2014 study by Rocket Fuel found that usage was picking up. Among US internet users, 31% identified themselves as “self-trackers”—those who monitor health via apps, smart watches, wearable fitness trackers and/or websites. An additional 25% of non-users were interested in using self-trackers, and 20% lived with someone who used one.
Weight and calorie counting played big roles in usage. Self-trackers were most likely to use these tools to monitor weight (51%), while 47% focused on calories burned and 42% on diet and calor! ies cons umed. Despite this, less than one-quarter looked at a more detailed summary of body fat. Self-trackers were also interested in tracking distance, with 47% monitoring steps taken. Health and wellness info that some may consider more serious issues—heart rate and blood pressure, for example—weren’t as important.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Marketing Costs Normalized to CPM Basis for Comparison
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- Social Logins in Q4: Google Gains on Facebook; LinkedIn Takes B2B Lead
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
- Are You Paying for Bots? Why, YES!
- drag2share: Amazon
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- Facebook advertising metrics and benchmarks
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- January 2015 (75)
- December 2014 (69)
- November 2014 (98)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (93)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)