US Ad Spend Trends, by Medium, in Q2 2014

source: http://www.marketingcharts.com/traditional/us-ad-spend-trends-by-medium-in-q2-2014-46133/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Kantar-Ad-Spend-Trends-in-Q2-Sept2014US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%, per the latest quarterly figures from Kantar Media. The analysis notes that Olympic advertisers reined in spending by 4% year-over-year during Q2, while those not advertising during the Olympics increased spend by 2%, with the latter considered a more appropriate indicator of core media spending trends. › Continue reading

By: Dr. Augustine Fou Sunday, September 21st, 2014 news No Comments

Global Marketing Budget Sentiment in Q3

source: http://www.marketingcharts.com/traditional/global-marketing-budget-sentiment-in-q3-46177/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Warc-Global-Mktg-Budgets--in-Q3-Sept2014Source: Warc

    Notes: Global marketing budget optimism dipped a little quarter-over-quarter in Q3, but remains positive, with September marking the 21st consecutive month of budget improvement. Not surprisingly, marketers are most pessimistic about traditional media, with print and radio seeing the biggest budget contractions and TV mostly flat. Online and mobile, by contrast, are growing rapidly, though budget optimism was slightly tempered during the Summer months.

    By: Dr. Augustine Fou Sunday, September 21st, 2014 news No Comments

    Levels of Suspicious US Web and Mobile Traffic Ease in Q2

    source: http://www.marketingcharts.com/online/levels-of-suspicious-us-web-and-mobile-traffic-ease-in-q2-46200/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

    SolveMedia-Suspicious-US-Web-and-Mobile-Activity-Q1-2013-Q2-2014-Sept2014Source: Solve Media

      Notes: Some good news on the bot traffic front, as levels of suspicious web activity dropped to 45% – still a high figure, but an improvement nonetheless from the high of 61% in Q4 2013. Levels of suspicious mobile activity in the US also declined quarter-over-quarter, from 24% to 18%, the lowest figure in at least 6 quarters of measurement. Expect those levels to rise again, though, warns Solve Media, as the holiday season approaches and ad spending picks up. Overall, 31% of US web traffic was confirmed as bots, as was 12% of mobile traffic. Separately, Solve Media notes that the CPG vertical is seeing! above-a verage levels of mobile bot traffic, with that attributed to rising mobile ad spend in the sector.

      By: Dr. Augustine Fou Sunday, September 21st, 2014 news No Comments

      Consumers

      source: http://www.marketingcharts.com/online/consumers-take-on-the-future-of-advertising-46033/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

      GooTech-Consumer-Views-Future-of-Advertising-Sept2014Consumers are well aware of marketers’ increasing data collection practices and focus on audience targeting, according to new survey results from Goo Technologies. Asked in which of various ways they believe advertising will change in the next 10 years, a majority of US adults surveyed indicated that advertisers will! have mo re personal data about consumers (58%) and that advertisers will improve targeted ads towards certain demographic groups (52%). › Continue reading

      By: Dr. Augustine Fou Sunday, September 21st, 2014 news No Comments

      Millennials Mostly Talk About Brands Offline. Which Media Drive Their WM Impressions?

      source: http://www.marketingcharts.com/traditional/millennials-mostly-talk-about-brands-offline-which-media-drive-their-w-o-m-impressions-46011/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

      KellerFay-Media-Marketing-References-in-Brand-W-O-M-Sept2014Online recommendations might be as influential as in-person ones, but the vast majority of word-of-mouth (W-O-M) impressions about brands occur offline, at least among Millennials (18-34). That’s according to new figures released by the Keller Fay Grou! p, which show that some 84% of Millennials’ word-of-mouth impressions about brands take place offline – with 71% the result of face-to-face conversations (versus just 3% over social media). So which media and marketing content are spurring these conversations? › Continue reading

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      By: Dr. Augustine Fou Thursday, September 18th, 2014 Uncategorized No Comments

      Young Multi-Screeners Continue to See Live TV as Important

      source: http://www.marketingcharts.com/television/young-multi-screeners-continue-to-see-live-tv-as-important-46050/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

      Viacom-Young-Multi-Screeners-Attitudes-to-TV-Sept2014Source: Viacom

        Notes: Multi-screeners are twice as likely as single-screeners to say it’s important to watch their favorite shows live (47% vs. 23%), according to a Viacom survey of more than 1,500 Viacom viewers aged 13-44. The survey results also indicate that multi-screeners are more likely to be loyal to a few networks and less likely to give up pay-TV because they rely on DVR. Separately, the Viacom survey finds that live TV retains a key role in viewing behavior across the age groups tracked despite the proliferation of viewing screens and sources.

        By: Dr. Augustine Fou Thursday, September 18th, 2014 news No Comments

        Brands Report Adoption of Data-Driven TV Ad Campaigns

        source: http://www.marketingcharts.com/online/brands-report-adoption-of-data-driven-tv-ad-campaigns-46063/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

        Adap.tv-Data-Driven-Linear-TV-Campaigns-Sept2014Source: Adap.tv [download page]

          Notes: Brands surveyed for the Adap.tv report (limited to video ad buyers) estimate allocating 60% of their video budgets to programmatic channels versus traditional or direct publisher sales. And it appears that they’re extending their use of data-driven practices to linear TV, too, as 43% say they currently use some form of automated or data-driven process to drive traditional TV transactions.

          By: Dr. Augustine Fou Thursday, September 18th, 2014 news No Comments

          Print Newspaper Ads Seen A Key Influence on Consumer Shopping Behavior

          source: http://www.marketingcharts.com/traditional/print-newspaper-ads-seen-a-key-influence-on-consumer-shopping-behavior-46129/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

          NAA-Actions-Driven-by-Newspaper-Ads-Sept2014Print newspaper ads are still a powerful medium for influencing consumer purchase behavior, details the Newspaper Association of American (NAA) in a new report. The study notes that 52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions. Many also report having bought something advertised in a print newspaper. › Continue reading

          By: Dr. Augustine Fou Thursday, September 18th, 2014 news No Comments

          How Are Enterprises Using Social Marketing

          source: http://www.marketingcharts.com/online/how-are-enterprises-using-social-marketing-and-where-are-they-seeing-the-best-results-46043/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

          SpredfastForresterConsulting-Enterprise-Use-Social-Marketing-Sept20147 in 10 senior leaders managing or overseeing digital or social marketing at enterprise (at least $1 billion in revenues) companies in the US and Western Europe say that senior management believes in the value of social marketing, reports Spredfast [download page] in a new study conducted by Forrester Consulting. With roughly two-thirds of respondents indicating that social marketing is prioritized at their organization and that it’s! integra ted with broader marketing efforts, it’s safe to say that enterprises are paying attention to social marketing. › Continue reading

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          By: Dr. Augustine Fou Thursday, September 18th, 2014 news No Comments

          Mobile Video Viewers Spending the Majority of Their Time With Snackable Content

          source: http://www.marketingcharts.com/online/mobile-video-viewers-spending-the-majority-of-their-time-with-snackable-content-46144/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

          Ooyala-Online-Video-Consumption-by-Length-Device-in-Q2-Sept2014Source: Ooyala [download page]

            Notes: A slim majority of time spent watching video on mobile phones during Q2 was spent with content less than 10 minutes in length, per Ooyala’s latest quarterly report. The study shows a correlation between screen size and content preferences, as 81% of time spent watching video on connected TVs was with content longer than 10 minutes. In fact, content at least one hour in length comprised a majority 54% of time spent watching video on connected TVs, versus less than 10% of time spent with mobile video.

            By: Dr. Augustine Fou Thursday, September 18th, 2014 news No Comments

            Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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