Same-Day Delivery Services Are Going After Brick-And-Mortar Retailers


bii sameday delivery forecast 1

Companies like Google, Amazon, eBay, and Uber are operating and expanding services that allow shoppers to order something online and have it that same day, without ever leaving home.

If they manage it, despite the expense and complexities involved in delivering over the “last mile,” these companies will grow e-commerce’s customer base (as well as its share of retail dollars), and siphon off one of offline retail’s last real competitive advantages. 

In a new report, BI Intelligence takes an exhaustive look at the same-day delivery market, sizing the percentage of people who will purchase goods to be delivered the same-day this year. We uncover the demographics of same-day delivery customers, the markets where these services have the best chance of taking off, and assess how each of the many new same-day delivery entrants compares to the others. We also look at the technology that really could make getting a package delivered to your door hours after you order it a common phenomenon.

Access The Full Market Forecast By Signing Up For A Free Trial Today >>

Here are some of the key points from the report: 

  • USE: BI Intelligence estimates that 2% of shoppers living in cities where same-day delivery is offered have used such services. In dollar terms, we estimate that roughly $100 million worth of merchandise will be delivered via same-day fulfillment this year in 20 US cities.
  • CONSUMER EXPECTATIONS: Consumer interest in same-day delivery is already fairly high. Four in 10 US shoppers said they would use same-day delivery if they didn’t have time to go to the store, and one in four shoppers said they would considering abandoning an online shopping cart if same-day delivery was not an option. 
  • DEMOGRAPHICS: The most common same-day delivery shopper fits a very specific profile — millennial, highly likely to be male, urban-dwelling, and young. The products people want delivered same-day are also fairly niche.
  • BARRIERS: Despite all the competition in the same-day delivery market, it still won’t be easy to get people to pay for these services. 92% of consumers say they are willing to wait four days or longer for their e-commerce packages to arrive. 

In full, the report:

To access the Same-Day Delivery Market Forecast Report and BI Intelligence’s ongoing coverage on the future of retail, mobile, and e-commerce — including charts, data, and analysis — sign up of a free trial. 

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By: Dr. Augustine Fou Tuesday, November 25th, 2014 news No Comments

Viewable Video Ad Completion Rate in Q3? Just 20%


IntegralAdScience-Viewable-Video-Ad-Completions-in-Q3-Nov2014Source: Integral Ad Science

    Notes: While more than three-quarters of video ads were played to completion in Q3, just 1 in 5 overall were actually in view to the users, reports Integral Ad Science in its latest Media Quality Report, based on an analysis of billions of impressions measured daily. Separately, the report notes that viewability for display impressions ranged from 36.7% (networks and exchanges) to 53.4% (publishers), while 3 in 10 video impressions were viewable.

    By: Dr. Augustine Fou Tuesday, November 25th, 2014 news No Comments

    drag2share: Researchers link carrier-focused malware to US and UK spy agencies


    Symantec said that the recently detailed Regin spyware looked like it was created for government surveillance, and there’s now some strong support for that claim. Both Kaspersky Lab and Wired understand that the super-sophisticated malware was used to infiltrate both Belgian carrier Belgacom and cryptographer Jean-Jacques Quisquater. Given that the NSA and Britain’s GCHQ have been linked to these malware attacks, it’s easy to connect the dots — from all indications, one or both spy agencies used Regin to snoop on these targets. There are also hints that it may have been used to hack into the European Commission back in 2011. The Commission’s director of security couldn’t tell Wired if the malware in that incident was the same, but the code involved was built from a “series of elements” that worked together, like Regin does.

    There’s more: Kaspersky notes that Regin can not only attack GSM base stations used by cellular providers, but that it was used in one unnamed Middle Eastern country to create a network of infected systems (still active to this day) that can share commands and data. The network includes the office of the country’s president, a bank and educational institutions, among others. While instances like this haven’t been directly linked to espionage, they line up with Edward Snowden leaks showing that the NSA likes to intercept every call in some countries.

    Provided the discoveries hold up, they confirm what many had suspected: that American and British intelligence outfits are not only using malware to spy on protected targets, but are using code specially built for the purpose. It’s not totally surprising given what we now know about online surveillance or the existence of cyberwarfare tools like Stuxnet. However, it hints that the American and British governments see custom malware as a regular part of their arsenals, not just something for extreme circumstances.

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    By: Dr. Augustine Fou Tuesday, November 25th, 2014 news No Comments

    Coca-Cola Is Betting Big On A New Kind Of Milk That Costs Twice As Much As Regular



    Coca-Cola is launching a new kind of milk nationwide that the company says will “rain money.”

    The product is called Fairlife and it will sell for twice the price of regular milk when it hits store shelves nationally in December, Coca-Cola’s North American chief, Sandy Douglas said at Morgan Stanley’s Global Consumer Conference last week.

    “It’s basically the premiumisation of milk,” Douglas said.

    The milk doesn’t contain lactose and it has 50% more protein and calcium than regular milk, as well as 30% less sugar. 


    Fairlife is “a milk that’s premiumize and tastes better and we’ll charge twice as much for it as the milk we’re used to buying in a jug,” Douglas said, according to a transcript of his remarks. 

    The milk is made on a sustainable dairy farm with “fully sustainable high-care processes with animals” and “has a proprietary milk filtering process,” he explained. “The test markets have been amazing, and we’ve created a joint venture with a bunch of dairy farmers who are innovative leaders in the dairy industry.”

    This is the beginning of a long-term investment in the dairy business for Coca-Cola.

    “We’re going to be investing in the milk business for a while to build the brand so it won’t rain money in the early couple of years,” Douglas said. “But like Simply [orange juice], when you do it well it rains money later.”

    Coca-Cola’s investment comes at a tough time for the milk industry. Fluid milk sales have been declining for the last four decades.

    SEE ALSO: There’s One Major Problem With Pepsi’s New Stevia-Sweetened Drink

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    By: Dr. Augustine Fou Monday, November 24th, 2014 news No Comments

    drag2share: This Shocking Stat Shows Why Budweiser Is In Huge Trouble


    budweiser can

    Budweiser is quickly losing its status as the dominant beer brand in America. 

    A recent company study found that 44% of drinkers 21 to 27-years-old have never tried the brand, reports Tripp Mickle at The Wall Street Journal.

    Budweiser is the third-most-popular beer brand in America, behind Bud Light and Coors Light. It has recently also been challenged by craft beer, which is hugely popular with the millennial set. 

    At the brand’s peak in 1988, it was selling 50 million barrels of beer a year. That number has declined to 16 million barrels today. 

    To “stop the free fall,” the company has decided to double down and advertise only to millennials, WSJ reports

    It means February’s Super Bowl ads will feature something more current than last year’s Fleetwood Mac,” Mickle writes. “It means less baseball and more raves with DJ group Cash Cash.”

    The company’s move to finally reveal the ingredients in its beer was also probably an attempt to attract millennials, who notoriously care more about what they’re consuming. 

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    By: Dr. Augustine Fou Monday, November 24th, 2014 news No Comments

    Amazon Search: How Important Is The Top Result?



    Various pieces of research have illustrated the extent to which search rankings affect click-through rates, with a recent study from Marin Software demonstrating that the top result garners at least 30% of clicks across devices. But what about product searches on Amazon? A new analysis from Compete takes a look, noting that! Amazon represented an impressive 22% of consumers’ desktop visits to any online retailer in September.
    (Last year, a study from Compete and GroupM Next found that when consumers visited a retail site online during the path to an electronics purchase, 1 in 3 went to Amazon.)

    Those are compelling statistics which lead the analysts to note in the latest study that “for manufacturers of toys, diapers, groceries, auto parts, and everything in between, being on Amazon, and more importantly being seen by consumers on the site, is paramount to ecommerce success.”

    By: Dr. Augustine Fou Monday, November 24th, 2014 news No Comments

    drag2share: Advanced cyberspying tool dates from 2008


    Symantec said the malware shares some characteristics with the Stuxnet worm-- a tool believed to have been used by the US and Israeli governments to attack computer networks involved in Iran's nuclear program

    Washington (AFP) – A highly sophisticated cyberspying tool has been used since 2008 to steal information from governments, businesses and others, security researchers said Monday.

    The security firm Symantec said the malware, known as Regin, was seen “in systematic spying campaigns against a range of international targets,” including governments infrastructure operators, businesses, researchers and private individuals.

    Symantec said the malware shares some characteristics with  the Stuxnet worm– a tool believed to have been used by the US and Israeli governments to attack computer networks involved in Iran’s nuclear program.

    Because of its complexity, the Symantec researchers said in a blog post that the malware “would have required a significant investment of time and resources, indicating that a nation state is responsible.”

    The researchers added that “it is likely that its development took months, if not years, to complete and its authors have gone to great lengths to cover its tracks.”

    They described Regin as “a multi-staged threat,” with each stage hidden and encrypted.

    Each individual stage provides little information on the package and “only by acquiring all five stages is it possible to analyze and understand the threat,” the researchers said.

    - Lurking in shadows -

    “Regin’s developers put considerable effort into making it highly inconspicuous,” Symantec said.

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    By: Dr. Augustine Fou Monday, November 24th, 2014 news No Comments

    drag2share: Google Is Closing Its Google Glass Stores


    Google glass tunnel king's cross

    Google is closing all its Basecamp stores, the physical retail shops where it sold Google Glass, according to 9to5Google.

    According to this post on Google+ from a Google Glass developer, the company no longer needs the stores because so many people are buying the smart glasses online.

    But the move also comes after several rounds of not-great news for Google Glass. Some major developers — like Twitter — have stopped supporting their apps on Google Glass.

    Reuters reported recently that several companies that adopted Google Glass early on have lost interest in the device.

    There were only four places in the world where people could buy Google Glass in a Basecamp store: Los Angeles, San Francisco, New York City, and London. We took a trip to the London one.

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    By: Dr. Augustine Fou Monday, November 24th, 2014 news No Comments

    drag2share: Here’s The Google Ad Taking Over The New Mega Screen On Times Square (GOOG)


    Google Times Square Ad

    Here is the Google ad that is taking over the huge new billboard on New York City’s Times Square.

    From Monday, Nov. 25, Google becomes the inaugural advertiser on the screen, which runs nearly a length of a football field from 45th to 46th Street along Broadway, and is eight stories tall. The display is made up of 24 million pixels and it is the highest resolution LED screen of its size in the world.

    Passers-by will be able to use Google’s Androidify app on Android and iOS to create their own Android character to play with on the big screen using their smartphones from Monday afternoon through Tuesday.

    Those that can’t make it down to Times Square can still submit their character to appear on the big screen. If it appears on the billboard, Google will send you an email of the character up in lights.

    Google is using the billboard to showcase its lead products, beginning with newly introduced Nexus handsets and tablets, through to Android Wear, Chrome and Maps.

    The company also plans to “gift” media space and time to six non-profit organizations and one Google-related cause project: Made with Code (internal to Google); Charity Water; WWF; Khan Academy; NRDC; Donors Choose and Give Directly. 

    The cost of advertising on the billboard space, which is situated above the Marriott Marquis Hotel and operated by Clear Channel, has not been disclosed.

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    By: Dr. Augustine Fou Monday, November 24th, 2014 news No Comments

    The 10 Most Shared Video Ads of 2014


    Unruly-Most-Shared-Video-Ads-of-2014-Nov2014Source: Unruly

      Notes: World Cup-related video ads trounced Super Bowl ads in sharing activity across Facebook, Twitter and the blogosphere, says Unruly. Ads related to the World Cup accounted for 4 of the 20 most-shared video ads of the year, led by “La La La” (Activia’s collaboration with Shakira), which picked up more than 5.8 million shares from launch in May through November 19th. In fact, the video is now the most-shared ad of all time, per Unruly’s figures. Meanwhile, Budweiser’s Puppy Love (#4 with slightly fewer than 2 million shares) was the only Super Bowl ad to make the top 20 most-shared.

      By: Dr. Augustine Fou Sunday, November 23rd, 2014 news No Comments

      Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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