Consumers Still Rely More on Traditional Tools For CPG Brand Decisions

source: http://www.marketingcharts.com/wp/traditional/consumers-still-rely-more-on-traditional-tools-for-cpg-brand-decisions-39407/

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The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year. Previous trust/usage of the brand followed, at 78% of respondents. While the influence exerted by coupons from home (57%, down from 65% in Q4 2011) and newspaper circulars (51%, down from 58%) appears to have shrunk somewhat over the past couple of years, a majority of respondents still rely on them for their brand decisions.

By: Dr. Augustine Fou Thursday, July 31st, 2014 news No Comments

CPG Brand Loyalty On the Rise, Though Consumers Still Seek Value

source: http://www.marketingcharts.com/wp/traditional/cpg-brand-loyalty-on-the-rise-though-consumers-still-seek-value-44400/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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In this year’s survey, 15% of respondents reported purchasing only preferred brands, though others are less expensive. That represented a slight uptick from 12% in Q2 2011, but was still outweighed by the share of consumers trying brands priced below regular brands.

By: Dr. Augustine Fou Thursday, July 31st, 2014 news No Comments

Minority of B2B Salespeople Find Marketing Assets Effective

source: http://www.marketingcharts.com/wp/traditional/minority-of-b2b-salespeople-find-marketing-assets-effective-44475/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Part of the problem on the assets front relates to collaboration, per salespeople, as only one-quarter of sales respondents feel that their collaboration with marketing around asset development occurs very (8%) or somewhat (16%) well. Presumably, if they felt better about that collaboration they’d be less likely to find the assets ineffective…

It’s not the first time that sales teams have complained of being left out of the content development process: a survey released late last year by Brainshark found 7 in 10 B2B sales reps indicating that they get sales materials from marketing, but 42% of those saying that they “rarely” or “never” have a hand in the development process.

Overall, roughly half of sales respondents in the Demand Metrics study indicated that marketing’s support for sales is either far less (16%) or slightly less (33%) than adequate. As might be expected, marketers weren’t quite as quick to malign themselves: only 31% feel that marketing’s support is lacking, while close to half feel that it is more than adequate.

By: Dr. Augustine Fou Thursday, July 31st, 2014 news No Comments

US Android Smartphone Users

source: http://www.marketingcharts.com/wp/online/us-android-smartphone-users-app-activity-by-time-of-day-44407/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

StrategyAnalytics-US-Android-Smartphone-App-Use-During-the-Day-July2014

    Source: Strategy Analytics

      Notes: Some 39% of Android smartphone users’ daily application activity takes place between the hours of 5PM and midnight, per data from Strategy Analytics’ AppOptix platform. The analysis suggests that app engagement tends to pick up in the afternoon and evening hours, as 26% share of app activity occurs during the afternoon (12-5PM) hours. While the morning hours see the least amount of engagement overall, certain categories such as news, weather and sports-related apps do see their highest levels of engagement in the morning.

      By: Dr. Augustine Fou Thursday, July 31st, 2014 news No Comments

      What Users Value in the Website Experience (Hint: Performance)

      source: http://www.marketingcharts.com/wp/online/what-users-value-in-the-website-experience-hint-performance-44418/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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      Given that about 4 in 10 respondents would be willing to wait 3-5 seconds, the results suggest that about 6 in 10 overall are willing to wait up to 5 seconds, but no longer.

      However, users appear to be more patient with the mobile web experience: while 41% of respondents expect equally fast page loads on mobile and desktop, a plurality 44% are in fact willing to wait longer for a page to load on a mobile device than on a laptop or desktop. That’s an important result, since a significant proportion of respondents report often accessing websites via smartphones – including roughly one-third who say they do so “most of the time.”

      Nevertheless, the importance of website performance is brought to light when considering the inclination to abandon a website in favor of a competitor’s. Some 37% agreed that when they shop online, they leave a page and buy the product from a competitor if they have to wait too long for the page to load – not good news given slowing website load speeds among the Alexa 500. Meanwhile, an equal 37% of respondents said they would not leave a slow-loading e-commerce p! age; the remainder were unsure.

      By: Dr. Augustine Fou Thursday, July 31st, 2014 news No Comments

      Revised Global Ad Spend Growth Forecast for 2014, by Medium

      source: http://www.marketingcharts.com/wp/traditional/revised-global-ad-spend-growth-forecast-for-2014-by-medium-44445/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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        Related: US Ad Spend Growth Forecast in 2014, by Medium

          About the Data: Warc’s Consensus Ad Forecast is based on a weighted average of ad spend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc’s own team and other industry bodies. The 13 markets covered in the forecast are: Brazil; India; China; Russia; UK; US; Canada; Japan; Australia; Germany; Spain; France; and Italy.

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          By: Dr. Augustine Fou Thursday, July 31st, 2014 news No Comments

          CHART OF THE DAY: People Are Looking At Their Twitter Timelines Like Never Before

          Source: http://www.businessinsider.com/chart-of-the-day-people-are-looking-at-their-twitter-timelines-like-never-before-2014-7

          Twitter reported its earnings Tuesday, exceeding Wall Street’s expectations with $312 million in revenue — up 124% year-over-year — on $0.02 earnings per share. It exceeded predictions of 267 million monthly active users with 271 MAUs, and timeline views are at their highest ever.

          According to Twitter’s data charted for us for Business Insider Intelligence, Twitter Timeline views in the most recent quarter were 173 billion — a jump from last quarter’s 157 billion views, and an even bigger jump from the year-ago quarter’s 151 billion views. As you can see, the company has been growing rather quickly over the past few quarters — Twitter CEO Dick Costolo argues the positive changes are related to changes in the company’s products, not necessarily the boost in traffic from this summer’s World Cup in Brazil.

          twitter timeline views

           

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          E-Commerce Companies Have A Big Opportunity To Go After The Specialty Food Business

          Source: http://www.businessinsider.com/e-commerce-companies-compete-against-legacy-grocers-on-specialty-food-2014-7

          E-commerce has yet to prove that it can make a serious dent in the $600 billion a year grocery industry in the U.S., but one promising opportunity is in selling specialty, hard-to-find food and beverage items online.

          Only 15% of U.S. adults have purchased general food items online, according to a new survey from Harris Interactive, compiled in the charts below from BI Intelligence. However, 25% said they have gone online to buy specialty food and beverages that are typically hard to find, such as exotic seasonings or ingredients.

          This suggests that e-commerce companies can compete against legacy grocers on selection of products. 

          bii food beverage purchases online

          There is additional evidence in the Harris survey which suggests that consumers feel relatively indifferent to whether they buy specialty food and beverage items in-store or online — a stark contrast to general groceries.

          Among U .S. adults, only 57% said they prefer to buy specialty food and beverage items in-person compared to 78% who said so about general groceries.

          BI Intelligence is a subscription tech research service, covering the e-commerce, payments, and digital media industries. For full access to all our downloadable charts and reports, sign up for a free trial.

          bii food beverage online preferences


          SEE ALSO: The Surprising Demographics Of Who Shops Online And On Mobile

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          Primary Binge-Viewing Sources, Among US Households

          source: http://www.marketingcharts.com/wp/television/primary-binge-viewing-sources-among-us-households-44385/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

          Centris-Methods-Used-to-Binge-View-TV-July2014

            Source: Centris Marketing Science

              Notes: Some 44% of US households surveyed during Q1 2014 said they binge-view TV shows (defined as watching 3 or more episodes of a TV show in one day), with 17% using more than one method. DVR (28%) emerges as the most common method used to binge-view, closely followed by subscription video on-demand services (25%) and live TV (23%).

              By: Dr. Augustine Fou Tuesday, July 29th, 2014 news No Comments

              Which Incentives Do Users Find Attractive?

              source: http://www.marketingcharts.com/wp/traditional/loyalty-programs-which-incentives-do-users-find-attractive-44389/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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              Some 37% said they prefer card-based programs, while one-third prefer fully-digital ones, with the remaining 30% unsure. Despite the relatively even split, separate results indicate that loyalty program users are fairly enthusiastic about the potential of smartphone applications, with 59% more likely to join a loyalty program that offered a smartphone app.

              By: Dr. Augustine Fou Tuesday, July 29th, 2014 Uncategorized No Comments

              Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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