Tablets accounted for the greater share of online video viewing, at 6% of online video hours. This statistic is impressive considering that the installed base of smartphones substantially outnumbers that of tablets. Nearly as many smartphones were sold in the first quarter of this year, as tablets have been sold since the introduction of the iPad in 2010.
Long-form video continues to account for a substantial proportion of mobile video viewing. The percentage of time spent watching videos longer than 10 minutes was 53% and 52% on smartphones and tablets, respectively.
In a recent report, BI Intelligence breaks down the mobile video ecosystem, analyzing the behavior and devices behind the growth in consumption, and examining the demographics and behavior of mobile video consumers.
We specifically detail how mobile video monetization is booming, and look at the new video ecosystem that is taking shape, with tablets — rather than television — at the center.
Last month, Adobe announced it was killing Creative Suite in favor of the subscription-only Creative Cloud. Today, the company made the new Creative Cloud apps, including Photoshop CC, available for subscription for $50 a month for the suite or $20 a month for individual apps.
The company is hyping new features in these desktop programs, including syncing your files across the desktop, web, and mobile, and new app-specific tools, such as Smart Sharpen in Photoshop and the Touch Type tool in Illustrator. You can see all the updates in the Adobe press release linked below.
We’ve talked before about the advantages and disadvantages of Adobe’s Creative Cloud (in short, whether or not you should subscribe depends on your situation, but if you plan to upgrade this year, do so before July 31st, so you can take advantage of Adobe’s discount: $30 a month if you already have Adobe CS, for the first year).
In a bid to capture the “make your dreams a reality” zeitgeist of Kickstarter, American Express launched a new venture Monday that gives average people funding for their hobbies. It goes by the Twitter-friendly name: #PassionProject. Hashtag included.
For the next six months, AmEx will give 10 people $2,000 to give their side projects wings.
AmEx VP of public affairs Elizabeth Crosta said that the idea was fueled by the nagging question of how people define success. Crosta noted that after conducting its LifeTwist study, AmEx found that 75% of Americans believe “passion projects and the idea of pursuing one’s passion is necessary to help live that fulfilled life.”
But there was another motivator as well.
“What inspired it is that we love Kickstarter,” Crosta told Business Insider. Almost everyone has a friend who’s done one. “But that mechanism would be quite a challenge for us to do.”
This is not a Kickstarter equivalent. There’s no crowdfunding element or a micro-site.
Rather, #PassionProject will live in already-existing social platforms, namely YouTube and Tumblr.
But right below the how-to videos — which will be updated regularly — consumers can send a message explaining what their passion project is and why it’s important. In 120 characters or less. (It isn’t 140 because the #PassionProject tag is put on the end.)
“When you hit submit, it offers three sharing buttons,” Crosta said.
The Tumblr component will launch in a few weeks and will feature bloggers explaining how Ameri! can Expr ess can help consumers pursue their passion projects.
“If your passion is to take kids on an American road trip for the summer, one thing we could offer is Starwood [hotel] points,” Crosta explained.
AmEx worked with Digitas on the YouTube experience. Ogilvy is helming the Tumblr component.
Most marketers believe thatpersonalization of the consumer experience is important, but their attempts at personalized communications might run into disinterested – or worse, annoyed – consumers. According to a new study[pdf] sponsored by Lyris and conducted by the Economist Intelligence Unit (EIU), only 32% of consumers in the US and UK agreed that greater personalization of marketing messages benefits consumers, while 43% disagreed. Moreover, 70% agreed that many of the personalized messages they receive are annoying because the attempts at personalization are superficial.
Americans who watched video ads in May seemed to have watched a whole lot of them, according to the latest Video Metrix figures from comScore. The data reveals that about 53% of the US population watched online video ads in May, relatively unchanged from April’s 52.6%. But in May, those Americans watched an average of 96.5 ads each, up significantly from 81.6 the prior month. Back in January, the US population reached by online video ads viewed them slightly more than 58 times during the month.
Popular crowdfunding site Kickstarter just shut down a fake campaign for beefy jerky.
Over $120,000 was raised before Kickstarter froze the funds.
The “company responsible” — Magnus Fun Inc. — has since deleted its account, but it managed to pull the wool over the eyes of 3,300 supporters.
The Kickstarter promised the world’s first “100% Japanese Beer Fed Beef Jerky.”
CNN Money reports that policing the large amount of Kickstarter campaigns is an overwhelming task, and the crowdfunding site turns to its users to raise red flags. If there’s enough evidence of foul play, the site will quickly shut down funding — hopefully before the money is deposited into the company’s bank accounts.
The most obvious red flag was the Kickstarter campaign’s lack of information on its founders.
Pitch videos often feature a company’s CEO or founder excitedly talking about how their idea deserves your money — Kobe Red’s beef jerky video doesn’t feature a single face.
A documentary crew vital to the take-down investigated Kobe Red’s campaign, pointing out suspicious comments praising the beef jerky, in their film “Kickstarted.”
Ad spending on major media worldwide will be up 2.8% this year, new figures from eMarketer suggest, after a 4.4% climb in 2012 that was boosted in part by spending on the Olympics.
Slower growth this year will bring the total spent to $516.95 billion, which includes spending on digital (including mobile), directories, magazines, newspapers, outdoor ads, radio and TV.
2014 will once again see a jump in growth closer to 5%, due in part to expected outlays around the FIFA World Cup that year in Brazil. By 2017, spending will reach $616.65 billion.
The fastest growth in spending will come from emerging markets in Central and Eastern Europe, and Latin America, where regional growth this year will reach 8% and 7.5%, respectively—significantly higher than the worldwide average. Spending growth is also projected to come in above average this year in the Middle East and Africa, at 6.9%, and North America, including the US, at 3.4%.
Signs of Doom:An interview with media payment bridge loan firm FastPay reveals that, despite appearances, media firms appear to be later and later with their payments, indicating a declining general financial health.Agencies:61 percent of big ad clients surveyed at an ANA conference indicated that they’re building in performance measures. that affect compensation to ad agencie
Finance and travel industries achieve 57% and 54% of their SMS responses respectively in the first 15 minutes, according to a Dynmark study. Researchers attribute this to their messaging content being more operation in nature, as opposed to offer-based marketing from industries such as retail and entertainment, which receive less than 40% of their responses in the same time frame. Read >
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.