Archive for January, 2009
social commerce – what do my friends buy?
examples include Amazon (reviews of reviews) and MyFaveThings Facebook app (users show what they have and what they want so their friends can simply “buy what he bought”). The concept is simply that modern consumers turn to their peers (instead of advertisers) to get ideas (awareness), advice (consideration), and recommendations (choice) during their purchase process. This can come from direct friends, from experts, or from collections of total strangers. The social actions of these groups help move the potential customer closer to the purchase expeditiously.
great place to find free stock photos from public collections
including Flickr, Smugmug, and webshots plus microstock collections like dreamstime, stockxpert and fotolia.
find more free stock photos here…
sample photos
missing link clusters
a new way to identify customers who are “like minded” — instead of traditional targeting which relies on demographics, behaviour and psychograhics to create “personas” of target customers, we start with search queries, blog comments, forum questions to identify missing links of customers – the bits of information they need to make an informed purchase decision. Then if we see that thousands of people have the same missing link, then they are a cluster to which the same bit of advertising (the answer to the missing link) would be immensely useful.
great post about 2 case studies on word of mouth – positive vs negative
Windsor Cleaners went above and beyond and fostered customer love, whereas Jiffy Lube did practically everything to offend and alienate a customer.
continue reading about Positive to Negative Word of Mouth (WOM) in 10 Minutes
by Glenn Gabe
http://www.hmtweb.com/blog/2009/01/from-positive-to-negative-word-of-mouth.html
contextual commerce – content creating context for commerce
contextual commerce valentines example – reading an article about planning a valentines date – buying flowers, chocolates, champagne, and lingerie all in one place through universal checkout
updated July 2, 2009.

contextual commerce google search results january 28, 2009
social intesity – frequency and quantity of social actions by consumers
page 1 of 11.4 million results
crayola color dots on-package marketing
brilliant:
yellow + blue = green
blue + red = purple
yellow + red = orange
on-package marketing that increases consumption velocity (use 2 color dots instead of 1 per bath-time) which may lead to the next purchase sooner
content providing context for commerce
when e-commerce becomes “everyday commerce,” consumer retail will hit $2.7 trillion in the U.S. alone, with the online channel accounting for a larger and larger percentage of completed transactions.
Contextual commerce™ eliminates duplication of spending, provides accurate targeting through understanding the consumers’ online lifestyles™, increases the probability of completing transactions, and provides unprecedented tracking because the entire sales cycle is closed-loop in the same medium.
Digital Consigliere
Collaborators – Digital Profs
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Popular Posts
- What is Web 3.0? Characteristics of Web 3.0
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- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- Marketing Costs Normalized to CPM Basis for Comparison
- Digital Footprint Score (tm)
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Social Media Is Changing How Supply And Demand Works For Big Brands
Tags
Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
- LivePhotoFrame – upload and remotely manage a digital photo frame via unique URL
- MedleyTuner – create a continuous listening experience by uploading mp3s
- MusicSamplr – discover new artists and music, listen to samples
- SharedMost – what links on ANY webpage are shared most?
- Signatory – sign and date a document and verify it hasn't been altered since that exact time.
- WebTeleprompter – just what it says it is
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