Brand Gravity attracts new customers and keeps current ones in orbit

If you think of your brand as the accumulated reputation in the eyes of your customers then you understand that some brands (a very few) have brand gravity — gravitational pull that attracts new customers and keeps current customers in “orbit.” Other brands which resort to shouting messages at target consumers have no gravitational pull; instead they fling unwanted debris (ad messages) at planetary passers-by. But instead of being attracted to the brand, these passers-by do everything they can to avoid getting hit by the debris.

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Thursday, January 8th, 2009 Branding

2 Comments to Brand Gravity attracts new customers and keeps current ones in orbit

  • [...] Brand Gravity attracts new customers and keeps current ones in orbit [...]

  • [...] absolutely love the idea of Brand Gravity. I’m pretty sure those two words just changed my [...]

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