made up words are great for tracking blog buzz and search volume

can anyone tell when Subway launched their new ad campaign?

footlongs made up words are great for tracking blog buzz and search volume

and GE’s Ecoimagination brand campaign?

ecoimagination made up words are great for tracking blog buzz and search volume

compare this to American Express, which chose the word “Open” for their small business credit card.

open trend 300x178 made up words are great for tracking blog buzz and search volume

if users DID type in “american express open” it might be easier to detect.

amex open 300x178 made up words are great for tracking blog buzz and search volume

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Monday, January 19th, 2009 digital, marketing

2 Comments to made up words are great for tracking blog buzz and search volume

  • EMOT - electronic moment of truth | go-Digital Blog on Digital Marketing says:
    February 21, 2009 at 5:54 am

    [...] GE’s “ecoimagination” or Subway’s “footlongs.”  (see “made-up words” post) are easily [...]

  • lift in search due to paid TV advertising | go-Digital Blog on Digital Marketing says:
    March 2, 2009 at 5:55 am

    [...] The use of unique, made-up words makes it easier to detect lift in search (see related post: made up words are great for tracking buzz and search volume ). There is now a correlation between offline paid advertising and online behaviors of modern [...]

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