made up words are great for tracking blog buzz and search volume

can anyone tell when Subway launched their new ad campaign?

footlongs

and GE’s Ecoimagination brand campaign?

ecoimagination

compare this to American Express, which chose the word “Open” for their small business credit card.

open-trend

if users DID type in “american express open” it might be easier to detect.

amex-open

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By: Dr. Augustine Fou Monday, January 19th, 2009 digital, marketing

2 Comments to made up words are great for tracking blog buzz and search volume

  • [...] GE’s “ecoimagination” or Subway’s “footlongs.”  (see “made-up words” post) are easily [...]

  • [...] The use of unique, made-up words makes it easier to detect lift in search (see related post: made up words are great for tracking buzz and search volume ). There is now a correlation between offline paid advertising and online behaviors of modern [...]

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    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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