social media benchmarks
Many clients have asked about social media benchmarks or social marketing benchmarks. They ask things like how many fans should they have on Facebook? They are concerned if they cannot project 1 million fans on their fan page.
But that is because most clients are coming from a reach and frequency background. Some have moved to unique visitors, pageviews, and time on site. But what is more important today is not that people get to the site or the time they spend, but what they do … so social intensity is a benchmark which captures the quantity and frequency of social actions like sharing, discussing, commenting, voting, etc. All of these actions lead to value that accumulates for other future visitors to the site.
Adwords – lower cost per click
Clicks Impressions CTR Avg Cost per Click Total spent
511 61,894 0.82% $0.47 per click $242.16
PayPerPost – optimal is lowest payment per post
dollars pageviews/clicks
$122.50 2630/120 $1.02 per click 4.6% CTR ($5 per post)
$183.25 1324/114 $1.61 per click 8.6% CTR ($10 per post)
$291.25 2369/260 $1.12 per click 11% CTR ($20 per post)
ReviewMe – www. johnchow. com
$300 – nearly no value; JohnChow pioneered link sharing to get his blog up to about rank 100 on Technorati before they changed the way they calculated authority; despite the many links to his blog, it was practically useless in driving any useful customers. Now his site has been penalized by Google and is only PageRank 3 site.
StumbleUpon – extremely useful in helping new users discover the site and features; the velocity of the clicks was incredible (approx 300 clicks in 5 minutes) BEST VALUE OVERALL flat rate $0.05 per click; you set the daily budget
Facebook benchmarks like Facebook CTRs, Facebook CPCs, and Facebook CPMs can be found here.
1 Comment to social media benchmarks
Leave a Reply
You must be logged in to post a comment.
About Me
Tags
advertisers
advertising
amp
brand
business
click
com
company
content
cost
day
example
Facebook
gawker
google
information
interest
link
marketing
mdash
number
online
page
post
print
Product
search
search volume
site
social marketing
social networks
something
Source
thing
time
tmpPost
traffic
twitter
use
user
video
volume
way
Web
year
Recent Posts
- A Predictable Failure: Kimberly-Clark Offering Kleenex Hand Towels
- 1024-bit RSA encryption cracked by carefully starving CPU of electricity
- 975
- Apple vs Microsoft vs Sony [Graphs]
- This Is Why that Amazing NASA Earth Image Looked So Familiar
- 972
- Please Euthanize This Big Boy Already – How Lack of Innovation Killed Another Giant
- 969
- The iPod Touch Is This Generation’s Tamagotchi
- Evian baby viral video has much higher ROI than Etrade baby superbowl ad
Popular Posts
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
- Facebook advertising metrics and benchmarks
- What is Web 3.0? Characteristics of Web 3.0
- social media benchmarks
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- How to manufacture a viral video sensation and make viral profits - Post 2 of 2
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- Evian baby viral video has much higher ROI than Etrade baby superbowl ad
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- Net Promoter Score (NPS) - A Metrics "Sacred Cow" That Should be Slaughtered?
Recent Articles by Dr. Augustine Fou
- The ROI for Social Media Is Zero - ClickZ
- What's Wrong With the Net Promoter Score - ClickZ
- The 22 Immutable Laws of Marketing No Longer Apply, Part 2 ...
- How to Do Social Marketing in Heavily Regulated Industries ...
- The 22 Immutable Laws of Marketing No Longer Apply - ClickZ
- ClickZ - News and expert advice for the digital marketer ...
- 11 Most Popular Experts' Columns of 2009 on ClickZ - ClickZ ...
- December 27, 2009 - January 2, 2010 - ClickZ - News and ...
Pages
Archives
- March 2010 (8)
- February 2010 (21)
- January 2010 (12)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- November 2007 (1)
[...] social media benchmarks from my experiments (Adwords, StumbleUpon, PayPerPost / Izea) can be found [...]