go-Digital Blog on Digital Marketing

Competitors in Organic Search May Be Different Than Usual Suspects

this is a great post by Glenn Gabe about search engine results and how brand’s “usual suspect” competitors may not be their competitors in organic search. 

Excerpt:

Don’t drop names with Google…
Outside of search, you might be able to throw a big brand name around and get somewhere. Unfortunately, the search engines don’t necessarily care. That’s one of the reasons you’ll see all types of websites ranking for highly competitive keywords. Actually, I’d argue that some smaller online businesses can easily outmaneuver larger websites and companies in SEO. When it comes down to it, the engines care about quality content, a good user experience, relevancy, and popularity. In other words, create outstanding content that can be easily crawled and indexed, optimize that content based on keyword research, make it easy for your visitors to find and use your content, and if those visitors find that content valuable, you might gain important inbound links (AKA votes). If that happens, subsequent rankings can follow… BTW, you’ll notice I didn’t mention that you need to be a big brand or a multi-billion dollar company to do this. That’s part of the reason blogs have become so powerful. They give the small guy a voice…and that small guy can often outrank large companies in the SERPs. Empowering, yes? Scary to large businesses and big brands, you bet.

Continue reading about competitors in organic search…

Tags: glenn gabe, SEO