Archive for February, 2009
whoppervirgins.com was not even live when the TV kicked in. That’s one expensive spike in search volume. Anyone know if it drove any sales?
Tags: Anyone, brandsnames, burger king, com, displaynamesformyspace, facebookchart, facebookvsothers, flickrvsfacebook, flickrvsfacebookphotos, flop, flopmarketing, marketingshareofmaybelline, maybellinenewyorkstatistics, myspacevsfacebookchart2009, search, search volume, spike, volume, vs-chart, whopper virgins
From the Associated Press
- 12:28 AM EST, December 19, 2008
Looking to beef up your mojo this holiday season?
Burger King Corp. may have just the thing. The home of the Whopper has launched a new men’s body spray called “Flame.” The company describes the spray as “the scent of seduction with a hint of flame-broiled meat.”
The fragrance is on sale at New York City retailer Ricky’s NYC in stores and online for a limited time for $3.99.
Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.
The marketing ploy is the latest in a string of viral ad campaigns by the company.
Source: http://www.courant.com/entertainment/la-on-burgerking19-2008dec19,0,5172867.story
Tags: ad campaigns, animal, animal fur, Associated, body, body spray, Burger, burger king, character, company, company source, Corp, December, EST, fireside, Flame, fragrance, fur, hint, holiday, holiday season, home, King, limited time, marketing, meat, mojo, new men, New York City, NYC, online, photo, ploy, Press, Product, retailer, Ricky, sale, scent, season, seduction, site, spray, string, thing, time, viral marketing, Web, Whopper, whopper virgins
fake whoppervirgin twitter account
fake Dalai Lama
it used to be domain squatting, now “bad guys” are holding brand names “hostage” on twitter, facebook, myspace, flickr, etc.
for example
100% of the uses of the “maybelline” username is NON-official
Tags: account, bad guys, brand, brand health, brand jacking, brand names, Dalai, dalai lama, domain, example, Facebook, flickr, hostage, Lama, maybelline, myspace, NON-official, social networks, twitter, username, whoppervirgin
search volume actually stayed up after the Superbowl jump
Tags: jump, le-super-bowl-2011-digital-market, search, search volume, superbowl, volume
| 1. |
|
5,830,226 |
95.17% |
|
| 2. |
|
253,193 |
4.13% |
|
| 3. |
|
15,508 |
0.25% |
|
| 4. |
|
10,316 |
0.17% |
|
| 5. |
|
5,569 |
0.09% |
|
| 6. |
|
4,994 |
0.08% |
|
| 7. |
|
4,729 |
0.08% |
|
| 8. |
|
1,184 |
0.02% |
|
| 9. |
|
158 |
> 0.00% |
|
| 10. |
|
99 |
> 0.00% |
almost 10X the search keywords driving traffic; 52,200 pages indexed by Google, and nearly 13X the monthly unique visitors. And they started in Mar 2007.
Tags: brands-godigital-company, makeoversolutionssem, small business
if you had a dollar to spend today, where would you spend it? on paid advertising or on social marketing? why?
Paid advertising – it’s over once it’s aired
Social Marketing
1. peers telling peers – a lot more effective and trusted by modern consumers than a paid ad
2. archived conversations – when people take social actions like rate, review, comment, recommend, and share, these actions are archived for everyone to see online (valuable to future users doing research)
3. it yields a continuously increasing stream of free traffic (enhances SEO efforts)
So whatcha gonna do?
Tags: advertising, consumers, conversations, digital strategy, doing research, dollar, everyone, free traffic, gonna, lot, marketing, online, paid advertising, peers, rate, research, review, SEO, share, Social, social actions, social marketing, social media is free, stream, today, traffic, whatcha
