Archive for February, 2009

how many millions for this dog that won’t hunt?

whoppervirgins.com was not even live when the TV kicked in.   That’s one expensive spike in search volume.  Anyone know if it drove any sales?

whoppervirgins

Tags: , , , , , , , , , , , , , , , , , , ,

Friday, February 27th, 2009 digital No Comments

viral marketing done wrong – Burger King launches beef-scented body spray

Burger King launches beef-scented body spray

Looking to beef up your mojo this holiday season?

Burger King Corp. may have just the thing. The home of the Whopper has launched a new men’s body spray called “Flame.” The company describes the spray as “the scent of seduction with a hint of flame-broiled meat.”

The fragrance is on sale at New York City retailer Ricky’s NYC in stores and online for a limited time for $3.99.

Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.

The marketing ploy is the latest in a string of viral ad campaigns by the company.

Source: http://www.courant.com/entertainment/la-on-burgerking19-2008dec19,0,5172867.story

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Friday, February 27th, 2009 digital No Comments

multiple upload to video sharing sites

great resource

TubeMogul.com

Tags: , , , , , , ,

Thursday, February 26th, 2009 digital No Comments

Hulu’s superbowl halo

search volume actually stayed up after the Superbowl jump

hulu

Tags: , , , , , ,

Wednesday, February 25th, 2009 analytics, SEO, trends No Comments

iPhone, PlayStation3, iPod, Nintendo Wii, AND Android – showing up as OS’es accessing sites

1. 5,830,226 95.17%
2. 253,193 4.13%  
3. 15,508 0.25%  
4. 10,316 0.17%  
5. 5,569 0.09%  
6. 4,994 0.08%  
7. 4,729 0.08%  
8. 1,184 0.02%  
9. 158 > 0.00%  
10. 99 > 0.00%
Wednesday, February 25th, 2009 digital No Comments

small company kicking big brands’ butt with SEO and SEM

almost 10X the search keywords driving traffic; 52,200 pages indexed by Google, and nearly 13X the monthly unique visitors.  And they started in Mar 2007. 

Top Keywords Driving Traffic to:
• dailymakeover.com
 
see all 1,335 keywords
• covergirl.com
 
see all 230 keywords
• maybelline.com
 
see all 189 keywords

 

Use This Data: Embed Graph | Export CSV | Show Permalink
Date: 01/2009 People Month Δ   Year Δ   What is this?
 dailymakeover.com 3,888,546 1.9% N/A The number of people visiting a site.
See Full Description
 covergirl.com 303,846 27.2% 34.2%
 maybelline.com 70,669 -27.1% -37.8%
 makeoversolutions.com 9,717 -49.7% -99.3%

Tags: , ,

Tuesday, February 24th, 2009 integrated marketing, marketing, SEM, SEO No Comments

Facebook photos pulling away from other photo sharing sites

 

Tags: , , , , ,

Tuesday, February 24th, 2009 analytics No Comments

social intensity – twitter intensity

check this
http://twitturly.com/

tracks the most tweeted URLs
nifty and awesome

twitturly

Tags: , , ,

Tuesday, February 24th, 2009 digital 1 Comment

paid advertising <-- $1 --> social marketing ?

if you had a dollar to spend today, where would you spend it? on paid advertising or on social marketing? why?

Paid advertising – it’s over once it’s aired

Social Marketing

1. peers telling peers – a lot more effective and trusted by modern consumers than a paid ad

2. archived conversations – when people take social actions like rate, review, comment, recommend, and share, these actions are archived for everyone to see online (valuable to future users doing research)

3. it yields a continuously increasing stream of free traffic (enhances SEO efforts)

after-seo


So whatcha gonna do?

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tuesday, February 24th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing