the ephemerality of the Superbowl halo

 super bowl commercials lead to 20+% of Google’s top 100 searches

Day 1 – 20 of 100 related to ads

Day 2 – 6 of 100 

Day 3 – 1 of 100

Day 4 – ZERO

 

Denny’s took top honors, securing 3 of the top 20 searches. Vizio also took 3 of the top 100. the search halo from TV is well documented. Modern consumers want to and need to do more research. The total reach can be calculated from the  estimated 147 million people who watched the superbowl plus the search volume of each of the top search terms. 

 

 

feb1 google trends the ephemerality of the Superbowl halo

 

By the day after, the number of commercials still being searched for dropped to 6 of the top 100. But Denny’s still took 2 of the top 100, Jack in the box too another 2. Vizio 1 and Godaddy 1. 

 

feb2 google trends the ephemerality of the Superbowl halo

feb3 google trends the ephemerality of the Superbowl halo

the traffic does see a lift. But since we dont have comScore’s March numbers yet, the following graph does not show the drop back to “normal” levels.  In the case of godaddy,which also did a superbowl ad in Feb 08, you can see the traffic to the website dropping back down by March 08. 

superbowl the ephemerality of the Superbowl halo

Superbowl porn  super bowl porn — accidental clip of porn shown during prime time due to technical glitch or hackers?

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Tuesday, February 3rd, 2009 digital, marketing

1 Comment to the ephemerality of the Superbowl halo

  • [...] the spikes are — most of them go back to prior levels within 1 – 3 days (see related post: the ephemerality of the Superbowl halo [...]

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