is your brand name a generic word?

if it is, it’s a LOT harder for users to find you

TAG – men’s personal care line from Proctor & Gamble – hard to pick out from other search results on “tag.” The brands have to use paid search ads to show up.

tag

tag-search

serch engine optimization is critical, otherwise, looking at the following graphs, there is no way to tell when a brand launched or when they have campaigns in market, because the volume of search on the generic term is so great, the lift in search volume due to paid advertising is not detectable.

intel

axe

virgin

open

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By: Dr. Augustine Fou Wednesday, March 11th, 2009 digital

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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