go-Digital Blog on Digital Marketing

the problem with online metrics – it’s estimated, approximated, or extrapolated

TechCrunch based the following post on ComScore numbers, which shows “MySpace currently has 124 million monthly unique visitors, compared to Facebook’s 276 million” in Feb 2009.

http://www.techcrunch.com/2009/03/23/facebook-hockey-sticks-while-myspace-languishes/

But checking Compete and QuantCast the numbers are not just slightly different, they are way different.

Compete:  Facebook 74M; MySpace 53M in Feb 2009

QuantCast: Facebook 79M; MySpace 66M in Feb 2009

Given the huge discrepancy, the only thing that can really be concluded is that Facebook has overtaken and is larger than MySpace now and continuing to widen the lead.

Tags: checking, Compete, ComScore, discrepancy, Facebook, Feb, lead, myspace, post, QuantCast, TechCrunch, thing, unique visitors