Archive for April, 2009
some retailers using coupon sites effectively, others not so much
Bed Bath and Beyond is blocking RetailMeNot — possibly because their blended average margin is relatively low and it cannot afford giving “expensive” coupons to everyone.
Macy’s is advertising on RetailMeNot — see “Featured Discounts”

OldNavy is advertising AND shutting off user-submitted coupons

Retailmenot.com started later than Dealcatcher, but quickly overtook them and continues to increase — it is simply more useful because of real time consumer feedback on whether the coupons/codes worked or not.

An example of when NOT to use online coupons – When NOT to use Groupon
trends – coupon sites, network TV sites
coupon sites: definitely headed upward with a spike in Dec 08.
network TV sites are seeing healthy increases, likely due to “view full episodes” on their websites – but even this increase in traffic will not replace the advertising revenues lost on network television
The ROI of Social Media is ZERO
What is the ROI (define) for social media? It’s zero. That’s because there’s no such thing as “social media.”
People’s conversations are not media; they can’t be purchased as such by advertisers. In other words, people don’t talk whenever advertisers want them to and they won’t say whatever advertisers tell them to — so it isn’t “media” like TV, print, and radio.
If you treat people’s conversations as media, you’d be doing it wrong. Social marketing done right means asking for and respecting people’s conversations and giving them a public place to talk so others can hear. If the advertiser’s product is already great, much of the conversation will be positive. But even if it isn’t the advertiser will have the benefit of free “product research” because people will give them ideas for improvement.
Untargetables are hard to reach. Unreachables are not reachable by traditional advertising media or channels.
read more about the ROI of social media on ClickZ … http://www.clickz.com/3633341
April Fools! Gmail Autopilot writes perfect email responses for you automagically
last year, it was Gmail Paper — write email and it automatically prints and sends postal mail to grandma! Awesome! Happy April Fools 2009
Digital Consigliere
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- What is Web 3.0? Characteristics of Web 3.0
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- Logo Changes That No One / Someone Noticed
- Facebook advertising metrics and benchmarks
- Map of IP addresses around the world used to commit Click-Fraud
- Marketing Costs Normalized to CPM Basis for Comparison
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
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