some retailers using coupon sites effectively, others not so much

Bed Bath and Beyond is blocking RetailMeNot — possibly because their blended average margin is relatively low and it cannot afford giving “expensive” coupons to everyone.

bbb

Macy’s is advertising on RetailMeNot — see “Featured Discounts”

macys

OldNavy is advertising AND shutting off user-submitted coupons


oldnavy

Retailmenot.com started later than Dealcatcher, but quickly overtook them and continues to increase — it is simply more useful because of real time consumer feedback on whether the coupons/codes worked or not.


retailmenot
An example of when NOT to use online coupons – When NOT to use Groupon

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By: Dr. Augustine Fou Thursday, April 30th, 2009 digital

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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