Archive for May, 2009

Reaching Half a Million Customers Daily, with NO Media Cost

Updated: April 3, 2010 – JetBlue has 1,603,926 followers as of today.

Updated: Aug 30, 2009 – JetBlue has 1,139,682 followers as of today.

In days of old, advertisers had to buy TV airtime, magazine placements, or radio spots to send their ads out to reach customers. Usually one of the largest chunks of cost is the media placement, followed by “creative” development and content creation.

What if there was a way to cut out most or all of the media cost?  And what if we could also substantially reduce the cost of “creative development” and “content creation?”  Look at the JetBlue example below.  On Twitter, JetBlue has nearly 600,000 followers.  Each of these followers has basically “opted in” to receive their updates, often multiple times a day (“costless media”). There is no “media cost” for getting these messages out. Compare this to what it would cost to air a TV ad that reaches 600,000 viewers (assuming all the viewers wanted to receive the ad, and were sitting there in front of the TV watching the ad when it was aired).

Also, the cost of content is nearly zero too. JetBlue has their customer service people (and fans) help create content by tweeting. These tweets range from customer service (“twitter customer service”) , to service notices (e.g. dense fog in NYC area airports causing delays, etc.), to tips from frequent travelers. This type of content is more “real,” valuable, and trusted than an advertisement. And there is no cost of “creative development” because the content does not need to be dressed up into a glossy ad for TV or print — it’s just 140 characters of text at a time. It’s more effective AND lower cost?!  Imagine that!

Finally, notice in the “bio” area on the upper right of the screen shot that it reports who is currently on duty — “Morgan and Lindsey” — this gives the normally faceless customer service system a name and a face and perhaps even a personality.  JetBlue’s twitter is a great example of social marketing done awesome!

jetblue-twitter

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Thursday, May 28th, 2009 integrated marketing, marketing No Comments

palm-sized cameras for an enthusiasts toy box

Casio superfast camera 1,200 frames per second

casio one is to capture slo mo (bullet blasting through apple)

Casio High-Speed Exilim EX-FC100 9 MP Digital Camera with 5x Optical Image Stabilized Zoom and 2.7-inch LCD (Black)


Sigma DP2 foveon 14 megapixel direct capture camera

foveon is to capture intricate fabric detail (every pixel has R, G, and B captured, not extrapolated)

Sigma DP2 14MP FOVEON CMOS Sensor Digital Camera with 2.5 Inch TFT LCD


Fuji super high dynamic range camera

Fuji’s CMOS sensor captures 2 shots in one – one low light and one high light, and smashes them together to

achieve a high dynamic range shot (previously you’d have to bracket the same shot yourself, and smash the shots together with software)

Fujifilm FinePix F200EXR 12MP Super CCD Digital Camera with 5x Wide Angle Dual Image Stabilized Optical Zoom

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wednesday, May 27th, 2009 digital No Comments

Microsoft Kumo vs Wolfram Alpha – FIGHT!

Microsoft should take a page from the launch of Wolfram’s Alpha using social channels.

Wolfram Alpha – 1.6 million google search results

Microsoft Kumo – 624k google search results

wolfram-alpha-search-resultskumo-search-results

www.WolframAlpha.com is launched, but Microsoft Kumo.com is not even launched. So there is NO benefit from all the news coverage.

wolfram-compete

wolfram-referrals

wolfram-links

Search intensity and volume indicates interest of users — Wolfram Alpha is kicking Microsoft butt.

search-intensity

http://bits.blogs.nytimes.com/2009/04/28/wolfram-alpha-veil-lifted/

http://gizmodo.com/5240514/wolfram-alpha-and-google-tested-head+to+head

http://gizmodo.com/5236115/wolfram-alpha-search-engine-on-video

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing