10 Comments to Facebook advertising metrics and benchmarks

  • [...] Notes from the front lines: Facebook advertising metrics and … [...]

  • [...] Notes from the front lines: Facebook advertising metrics and benchmarks crispin porter bogusky’s beta site The hardest thing to do in web 2.0 … The Perfect Babe – Megan Fox (pics) marketing misconceptions, advertising misconceptions, social media misconceptions Bing is bigger than CNN, Digg, Twitter? Not so fast! Smaller social networks are losing even the few users they have… Branding is still a useful activity? Reach and frequency is still a useful metric? What is Web 3.0? Characteristics of Web 3.0 Merovingian Knot (video) var addthis_pub = 'acfou'; var addthis_language = 'en';var addthis_options = 'facebook, twitter, stumbleupon, digg, delicious, mixx, linkedin, email, favorites, myspace, google, reddit, more'; [...]

  • [...] Facebook advertising metrics and benchmarks » go-Digital Blog on Digital Marketing go-digital.net/blog/2009/05/notes-from-the-front-lines-facebook-advertising-metrics-and-benchmarks – view page – cached Summary Facebook click-through rates of 0.01 – 0.05%  (Facebook CTRs) Facebook effective CPMs turned out to be $0.01 – $0.19  (Facebook eCPMs) Facebook — From the page [...]

  • [...] on Facebook Advertising Metrics // Monday, July 19th, 2010 analytics, [...]

  • [...] Facebook display advertising click through rates are even sadder (i.e. worse) as you can see from the chart below — like an order of magnitude lower (0.024%) [...]

  • [...] social media” does not mean placing display ads on social media sites like Facebook. You need to engage and measure success to see what works. But [...]

  • [...] website. Another downside is that click-through rates aren’t very high. One social media expert listed the rates at 0.01 – 0.05 percent. Also, the ability to micro-target your viewers could [...]

  • [...] means that you get 1 click for every 10,000 views. And according to researcher Dr. Augustine Fou, that 0.01% may just be rounding, since Facebook doesn’t go beyond two decimal points in reporting rates. In other words, the [...]

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    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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