The Ads Won Awards for Crispin; But Did Nothing for Client BurgerKing – Whoa! Big Surprise
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What Crispin’s Lauded BK Work Doesn’t Do: Gain Ground On McD’s
Since Hiring the Agency, King Earned Ad Plaudits but Hasn’t Closed the Gap |
CHICAGO (AdAge.com) — For all of Burger King’s marketing triumphs with its ad agency, Crispin Porter & Bogusky, it has lost — and continues to lose — ground to its largest and most significant rival, McDonald’s.
Source: http://adage.com/article?article_id=137472
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