The Ads Won Awards for Crispin; But Did Nothing for Client BurgerKing – Whoa! Big Surprise

What Crispin’s Lauded BK Work Doesn’t Do: Gain Ground On McD’s

Since Hiring the Agency, King Earned Ad Plaudits but Hasn’t Closed the Gap

CHICAGO (AdAge.com) — For all of Burger King’s marketing triumphs with its ad agency, Crispin Porter & Bogusky, it has lost — and continues to lose — ground to its largest and most significant rival, McDonald’s.

5-bksamestore-062209

Source: http://adage.com/article?article_id=137472

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

By: Dr. Augustine Fou Monday, June 22nd, 2009 digital

Leave a Reply

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing