Smaller social networks are losing even the few users they have…

…to larger social networks like facebook where more of the users’ friends actually are.

Hi5, Bebo, and even Ning — the social network predicted to “host some 4 million social networks serving up billions of page views daily” by Gina Bianchini (FastCompany: http://www.fastcompany.com/magazine/125/nings-infinite-ambition.html) — are losing traction.

hi5-bebo-ning-unique-visitors

Related:  ”If you’re just a feature, someone else will just add you and your raison d’être vanishes (you “tweet” your status in Facebook, LinkedIn, MySpace, etc.)

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By: Dr. Augustine Fou Thursday, July 9th, 2009 digital

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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