The hardest thing to do in web 2.0 …

is keep your audience, keep them interested, or provide enough value to them to get them to switch or get them to come back.

Case in point, Wolfram Alpha.  In many ways it is superior (in a different way) than Google because it is a computational search engine — its results are focused on things that can be calculated — e.g. distance between NY and San Fran, etc.

Interest has waned (see search volume chart) and traffic has dropped (see Compete chart).



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By: Dr. Augustine Fou Thursday, July 9th, 2009 digital

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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