Archive for August, 2009

This is what happens when 99% of the inefficiencies are cut out of a system (advertising industry)

Update: Including Q3 09 numbers

Source: http://adage.com/agencynews/article?article_id=140125

While no holding company’s results are pretty these days, Interpublic Group of Cos. last week posted particularly poor numbers, swinging to a net loss of over $35 million for the first nine months of 2009 from almost $60 million in profit during the same period in 2008. IPG’s third-quarter revenue fell 18% compared to declines of 14.4% at rival Omnicom Group, 8.7% at WPP (factoring out the effect of acquisitions and currency shifts) and 5.3% at Publicis Groupe. WPP’s reported revenue, including revenue from its big Taylor Nelson Sofres acquisition, rose 16.7%. In the same quarter, net income attributable to IPG tumbled 47.3%, more than double the drop of Omnicom (down 22.5%).

wasted-ad-dollars

Google changed the game by changing the business model from paying for impressions to paying only when the advertiser gets the click.  This helped to cut out the 99% of waste and inefficiency which existed in the industry.


WPP Profit Dropped 47% in Second Quarter More Than Half of Company’s Revenue Came From Nontraditional Advertising

NEW YORK (AdAge.com) — Using words such as “severe” and “surprise” to describe the recession’s impact on its business, WPP, the world’s largest advertising conglomerate, today said its profit was down 47% for the second quarter. And WPP Chief Executive Martin Sorrell said it will be a while before marketing executives begin to spend and take chances the way they did just a few years back.

FULL ARTICLE – Source: http://adage.com/article?article_id=138673

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In a first half earnings statement released this morning, WPP Group announced that digital and direct marketing-related services now comprise 25% of its body.

WPP Group owns labels like 24/7 Real Media, Mediaedge:cia, MediaCom, Mindshare, GroupM and Outrider.

Digital and direct garnered $1.7 billion in revenues in the first half of ‘09, with a projected annual run rate of nearly $3.5 billion total. But it is digital media and advertising that appear to be dominating the segment.

Overall, first half revenues fell 2.9% to $6.4 billion in the first half on a reported basis, MediaPost reports. Like-for-like, however, total revenues slid 8.3% against the first half of 2008.

According to WPP, traditional advertising and “media investment management” have been the hardest-hit amidst the economic downturn.

“On a constant currency basis, advertising and media investment management revenues fell by 7.5%, with like-for-like revenues down 7.8%,” it stated.

Branding and identity, healthcare and specialist communications — which includes direct, internet and interactive — were least affected.

The media conglomerate committed to prioritizing the growth of digital communications, customer insights and strong geographic markets.

Related topics: Online Advertisers, Data Updates,

Sourcehttp://www.marketingcharts.com/updates/digitaldirect-marketing-now-25-of-wpp-group-10211/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

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Thursday, August 27th, 2009 digital 1 Comment

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/HIb4XajC-yc/

The anticipated growth of internet-enabled TVs in the next four years would likely increase the popularity of digitally downloaded movies, TV shows and video games while dampening sales related to DVDs, blu-ray discs, video game discs, and other physical content formats, according to Retailer Daily.

While internet-enabled TVs are only expected to account for about 3% […]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/HIb4XajC-yc" height="1" width="1"/>

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Thursday, August 27th, 2009 digital 1 Comment

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/HIb4XajC-yc/

The anticipated growth of internet-enabled TVs in the next four years would likely increase the popularity of digitally downloaded movies, TV shows and video games while dampening sales related to DVDs, blu-ray discs, video game discs, and other physical content formats, according to Retailer Daily.

While internet-enabled TVs are only expected to account for about 3% […]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/HIb4XajC-yc" height="1" width="1"/>

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Thursday, August 27th, 2009 digital No Comments

Like I said… viral videos can be made

Take a home video like this one (posted January 24, 2007) – 1.1 million views

make it more extreme like this (posted August 03, 2009) – 2.7 million views

Promote the heck out of it through paid media and traditional PR support (i.e. seed it to every gullible news outlet) and let them put it on the news (for free).   And be sure to cover your tracks by turning off “statistics and data” on the YouTube video so people can’t back track where you promoted the video.

Unfortunately for Microsoft, no one will ever know if this viral video drove any sales like the JKWeddingDance one did for Chris Brown’s single “Forever” which hit the top of the sales charts on iTunes and Amazon MP3 the same week.

The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2

How to manufacture a viral video sensation and make viral profits – Post 2 of 2

Here are a few more funny videos for your entertainment.



and an external link

http://gizmodo.com/gadgets/scary-rides/precocious-kids-mess-with-tracks-of-an-oncoming-train-327400.php

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Wednesday, August 26th, 2009 digital 1 Comment

Contextual Ads Gone Wrong

the problem with contextual ads, is that they just match words.  I’m wondering what words matched in this case?

contextual-ads-gone-wrong

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Wednesday, August 26th, 2009 digital No Comments

Personas | Metropath(ologies) | An installation by Aaron Zinman

make your own at — http://bit.ly/oSC0q

augustine-fou-analysisaugustine-fou-analysis-2

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Tuesday, August 25th, 2009 digital No Comments

Contextual Help Bubble – Dictionary, Thesaurus, Wikipedia, Amazon, Google Translate, Clip2Send

Dead simple, handy tool for adding contextual help to any web page or entire site. It is installed on this blog — so go ahead and select something with your mouse.

Then you can choose to look up the word(s) on the dictionary, thesaurus, wikipedia, or amazon. Or you can translate it, clip 2 send it, or Google it.

Install on any webpage or blog by way of 1 line of code:

<script src=”http://64.202.162.213/bubble/bubble.js“></script>

Select any text, contextual bubble appears, click Wikipedia to get more information about the selected text

contextual-bubble-wikipedia-1contextual-bubble-wikipedia-2

When more than 5 words are selected, other options are grayed out and clip2send is the link to click to send the selected part of the page via email. Type in the email address; the subject line is autofilled, but editable; the source URL is automatically cited.

contextual-bubble-clip2send-1contextual-bubble-clip2send-2

Select text, contextual bubble appears, click Amazon link to bring up results on Amazon.  For example if you select the words Samsung LED HDTV and then use the contextual bubble to choose Amazon, it will bring you to the page and execute the search for you using the words you selected.

contextual-bubble-amazon-1contextual-bubble-amazon-2

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Sunday, August 23rd, 2009 digital No Comments

Top Posts Week Ending August 22, 2009.

  • Samsung 52 inch HDTV $9.99 at BestBuy – purchase receipt below (6:21a eastern time August 12, 2009)
  • The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2
  • How to manufacture a viral video sensation and make viral profits – Post 2 of 2
  • Facebook advertising metrics and benchmarks
  • Two perfectly executed viral marketing programs in the SAME day – #bestbuy #jetblue #all-you-can-jet
  • The Perfect Babe – Megan Fox (pics)
  • JetBlue All-You-Can-Jet Pass – how viral can be manufactured (easily)
  • social media benchmarks
  • What is Web 3.0? Characteristics of Web 3.0
  • crispin porter bogusky’s beta site
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    Saturday, August 22nd, 2009 digital No Comments

    Two perfectly executed viral marketing programs in the SAME day – #bestbuy #jetblue #all-you-can-jet

    Perfectly executed viral marketing program – BestBuy Samsung HDTV pricing “mistake”: 2 million google search results and 361k+ blog results in about 12 hours – ZERO COST.

    2-million-google-results-bestbuy-samsung-hdtv

    google-blog-search-bestbuy-samsung

    google-trends-bestbuy-999-hdtv

    #jetblue #all-you-can-jet

    31 million search results and about 10 million blog posts in 7 hours

    jetblue-all-you-can-jet-search-results

    jetblue-all-you-can-jet-blog-results

    google-trends-jetblue-all-you-can-jet

    original @Jetblue tweet that started it all

    jetblue-tweet-all-you-can-jet

    Related:

    http://industry.bnet.com/media/10003678/jetblues-all-you-can-jet-promo-shows-power-and-peril-of-free-media-channels/

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    Wednesday, August 12th, 2009 digital 2 Comments

    JetBlue All-You-Can-Jet Pass – how viral can be manufactured (easily)

    http://bit.ly/13sF7E

    Enjoy unlimited travel with our All-You-Can-Jet Pass! For just $599* you can take JetBlue anywhere you like, as often as you like, from September 8 to October 8, 2009. Use your All-You-Can-Jet Pass for business, for pleasure, to visit your favorite cities or to meet with a client. You might as well just do it all! With more than 50 cities to choose from, and for just $599, it’s a deal you can’t pass up.

    About the Pass

    • $599 for a month of unlimited travel, any available seat
      • Domestic taxes and fees included
      • International and Puerto Rico taxes and fees not included
    • On sale through Friday, August 21, 2009, or while supplies last
    • Travel Dates: Tuesday, September 8, 2009 through Thursday, October 8, 2009
    • Each flight must be booked no later than 11:59 p.m. MDT three days prior to the flight’s scheduled departure.
    • Nonrefundable/nontransferable/no name changes permitted
    • Customers who already have a flight booked during the pass travel period can pay the difference to upgrade to the pass by calling 1-800-JETBLUE (538-2583), prompt 4.
    • Each All-You-Can-Jet Pass is eligible for 35 TrueBlue points. Flights booked on the pass are not available for additional TrueBlue points.

    To purchase an All-You-Can-Jet Pass:

    Call 1-800-JETBLUE (538-2583), option 4. You do not have to be a TrueBlue member at the time of purchase, but a TrueBlue number is required to book all flights.To join TrueBlue, click here; it’s free.

    To book flights with your All-You-Can-Jet Pass:

    • Before calling to reserve your flight, please visit jetblue.com to check availability and select flight times.
    • Call 1-800-JETBLUE (538-2583), prompt 4.
    • Provide your pass number which is your original reservation number.
    • Provide your TrueBlue number.
    • You may only book one flight per city per day; if a violation of this policy is found, JetBlue will honor only the last booking made and cancel the customer’s other bookings from that city on that day.
    • Each flight must be booked no later than 11:59 p.m. MDT three days prior to the flight’s scheduled departure.
    • You can change/cancel flights for no fee with three (3) or more days notice; changes or cancellations to flight bookings made after 11:59 p.m. MDT three days prior to the flight’s scheduled departure will be charged standard JetBlue change/cancel fees.

    To change or cancel All-You-Can-Jet Pass travel:

    • Greater than three (3) days before a flight: $0 change/cancellation fees
    • Less than three (3) days before a flight: JetBlue’s standard change/cancel fees apply

    In the case of a no-show, the customer’s pass will be placed on hold, any reserved pass flights will be canceled, and no new flight segments wil be able to be booked until the customer pays a $100 no-show penalty.

    *Other important restrictions apply. For complete details, please read the Full Terms and Conditions.

    18,000+ clicks in 4 hours

    jetblue-all-you-can-jet

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    Wednesday, August 12th, 2009 digital 1 Comment

    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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