Archive for August, 2009
This is what happens when 99% of the inefficiencies are cut out of a system (advertising industry)
Update: Including Q3 09 numbers
Source: http://adage.com/agencynews/article?article_id=140125
While no holding company’s results are pretty these days, Interpublic Group of Cos. last week posted particularly poor numbers, swinging to a net loss of over $35 million for the first nine months of 2009 from almost $60 million in profit during the same period in 2008. IPG’s third-quarter revenue fell 18% compared to declines of 14.4% at rival Omnicom Group, 8.7% at WPP (factoring out the effect of acquisitions and currency shifts) and 5.3% at Publicis Groupe. WPP’s reported revenue, including revenue from its big Taylor Nelson Sofres acquisition, rose 16.7%. In the same quarter, net income attributable to IPG tumbled 47.3%, more than double the drop of Omnicom (down 22.5%).
Google changed the game by changing the business model from paying for impressions to paying only when the advertiser gets the click. This helped to cut out the 99% of waste and inefficiency which existed in the industry.
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WPP Profit Dropped 47% in Second Quarter More Than Half of Company’s Revenue Came From Nontraditional Advertising |
NEW YORK (AdAge.com) — Using words such as “severe” and “surprise” to describe the recession’s impact on its business, WPP, the world’s largest advertising conglomerate, today said its profit was down 47% for the second quarter. And WPP Chief Executive Martin Sorrell said it will be a while before marketing executives begin to spend and take chances the way they did just a few years back.
FULL ARTICLE – Source: http://adage.com/article?article_id=138673
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In a first half earnings statement released this morning, WPP Group announced that digital and direct marketing-related services now comprise 25% of its body.
WPP Group owns labels like 24/7 Real Media, Mediaedge:cia, MediaCom, Mindshare, GroupM and Outrider.
Digital and direct garnered $1.7 billion in revenues in the first half of ‘09, with a projected annual run rate of nearly $3.5 billion total. But it is digital media and advertising that appear to be dominating the segment.
Overall, first half revenues fell 2.9% to $6.4 billion in the first half on a reported basis, MediaPost reports. Like-for-like, however, total revenues slid 8.3% against the first half of 2008.
According to WPP, traditional advertising and “media investment management” have been the hardest-hit amidst the economic downturn.
“On a constant currency basis, advertising and media investment management revenues fell by 7.5%, with like-for-like revenues down 7.8%,” it stated.
Branding and identity, healthcare and specialist communications — which includes direct, internet and interactive — were least affected.
The media conglomerate committed to prioritizing the growth of digital communications, customer insights and strong geographic markets.
Related topics: Online Advertisers, Data Updates,
Source: http://www.marketingcharts.com/updates/digitaldirect-marketing-now-25-of-wpp-group-10211/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink
Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/HIb4XajC-yc/
The anticipated growth of internet-enabled TVs in the next four years would likely increase the popularity of digitally downloaded movies, TV shows and video games while dampening sales related to DVDs, blu-ray discs, video game discs, and other physical content formats, according to Retailer Daily.
While internet-enabled TVs are only expected to account for about 3% [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/HIb4XajC-yc" height="1" width="1"/>
Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/HIb4XajC-yc/
The anticipated growth of internet-enabled TVs in the next four years would likely increase the popularity of digitally downloaded movies, TV shows and video games while dampening sales related to DVDs, blu-ray discs, video game discs, and other physical content formats, according to Retailer Daily.
While internet-enabled TVs are only expected to account for about 3% [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/HIb4XajC-yc" height="1" width="1"/>
Contextual Ads Gone Wrong
the problem with contextual ads, is that they just match words. I’m wondering what words matched in this case?
Personas | Metropath(ologies) | An installation by Aaron Zinman
make your own at — http://bit.ly/oSC0q
Contextual Help Bubble – Dictionary, Thesaurus, Wikipedia, Amazon, Google Translate, Clip2Send
Dead simple, handy tool for adding contextual help to any web page or entire site. It is installed on this blog — so go ahead and select something with your mouse.
Then you can choose to look up the word(s) on the dictionary, thesaurus, wikipedia, or amazon. Or you can translate it, clip 2 send it, or Google it.
Install on any webpage or blog by way of 1 line of code:
<script src=”http://64.202.162.213/bubble/bubble.js“></script>
Select any text, contextual bubble appears, click Wikipedia to get more information about the selected text
When more than 5 words are selected, other options are grayed out and clip2send is the link to click to send the selected part of the page via email. Type in the email address; the subject line is autofilled, but editable; the source URL is automatically cited.
Select text, contextual bubble appears, click Amazon link to bring up results on Amazon. For example if you select the words Samsung LED HDTV and then use the contextual bubble to choose Amazon, it will bring you to the page and execute the search for you using the words you selected.
Top Posts Week Ending August 22, 2009.
Two perfectly executed viral marketing programs in the SAME day – #bestbuy #jetblue #all-you-can-jet
Perfectly executed viral marketing program – BestBuy Samsung HDTV pricing “mistake”: 2 million google search results and 361k+ blog results in about 12 hours – ZERO COST.
#jetblue #all-you-can-jet
31 million search results and about 10 million blog posts in 7 hours
original @Jetblue tweet that started it all
Related:
JetBlue All-You-Can-Jet Pass – how viral can be manufactured (easily)
http://bit.ly/13sF7E
Enjoy unlimited travel with our All-You-Can-Jet Pass! For just $599* you can take JetBlue anywhere you like, as often as you like, from September 8 to October 8, 2009. Use your All-You-Can-Jet Pass for business, for pleasure, to visit your favorite cities or to meet with a client. You might as well just do it all! With more than 50 cities to choose from, and for just $599, it’s a deal you can’t pass up.
About the Pass
- $599 for a month of unlimited travel, any available seat
- Domestic taxes and fees included
- International and Puerto Rico taxes and fees not included
- On sale through Friday, August 21, 2009, or while supplies last
- Travel Dates: Tuesday, September 8, 2009 through Thursday, October 8, 2009
- Each flight must be booked no later than 11:59 p.m. MDT three days prior to the flight’s scheduled departure.
- Nonrefundable/nontransferable/no name changes permitted
- Customers who already have a flight booked during the pass travel period can pay the difference to upgrade to the pass by calling 1-800-JETBLUE (538-2583), prompt 4.
- Each All-You-Can-Jet Pass is eligible for 35 TrueBlue points. Flights booked on the pass are not available for additional TrueBlue points.
To purchase an All-You-Can-Jet Pass:
Call 1-800-JETBLUE (538-2583), option 4. You do not have to be a TrueBlue member at the time of purchase, but a TrueBlue number is required to book all flights.To join TrueBlue, click here; it’s free.
To book flights with your All-You-Can-Jet Pass:
- Before calling to reserve your flight, please visit jetblue.com to check availability and select flight times.
- Call 1-800-JETBLUE (538-2583), prompt 4.
- Provide your pass number which is your original reservation number.
- Provide your TrueBlue number.
- You may only book one flight per city per day; if a violation of this policy is found, JetBlue will honor only the last booking made and cancel the customer’s other bookings from that city on that day.
- Each flight must be booked no later than 11:59 p.m. MDT three days prior to the flight’s scheduled departure.
- You can change/cancel flights for no fee with three (3) or more days notice; changes or cancellations to flight bookings made after 11:59 p.m. MDT three days prior to the flight’s scheduled departure will be charged standard JetBlue change/cancel fees.
To change or cancel All-You-Can-Jet Pass travel:
- Greater than three (3) days before a flight: $0 change/cancellation fees
- Less than three (3) days before a flight: JetBlue’s standard change/cancel fees apply
In the case of a no-show, the customer’s pass will be placed on hold, any reserved pass flights will be canceled, and no new flight segments wil be able to be booked until the customer pays a $100 no-show penalty.
*Other important restrictions apply. For complete details, please read the Full Terms and Conditions.
18,000+ clicks in 4 hours
About Me
Dr. Augustine Fou is an advisor on digital strategy and social media marketing, with over 16 years of in-the-trenches, hands-on experience. He provides client executives with objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI with digital insights.
http://twitter.com/acfou
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Prototype Web Services
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