Two perfectly executed viral marketing programs in the SAME day – #bestbuy #jetblue #all-you-can-jet

Perfectly executed viral marketing program – BestBuy Samsung HDTV pricing “mistake”: 2 million google search results and 361k+ blog results in about 12 hours – ZERO COST.

2-million-google-results-bestbuy-samsung-hdtv

google-blog-search-bestbuy-samsung

google-trends-bestbuy-999-hdtv

#jetblue #all-you-can-jet

31 million search results and about 10 million blog posts in 7 hours

jetblue-all-you-can-jet-search-results

jetblue-all-you-can-jet-blog-results

google-trends-jetblue-all-you-can-jet

original @Jetblue tweet that started it all

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Related:

http://industry.bnet.com/media/10003678/jetblues-all-you-can-jet-promo-shows-power-and-peril-of-free-media-channels/

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By: Dr. Augustine Fou Wednesday, August 12th, 2009 digital

2 Comments to Two perfectly executed viral marketing programs in the SAME day – #bestbuy #jetblue #all-you-can-jet

  • […] ROI: Total PR buzz of the effort at 31 million search results and 10 million blog posts in seven hours. […]

  • […] Two perfectly executed viral marketing programs in the SAME day – #bestbuy #jetblue #all-you-c… […]

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    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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