Archive for September, 2009
Popular Posts Week Ending September 26, 2009.
- The JKWeddingDance video was real; the viral effect was MANUFACTURED – Post 1 of 2
- Facebook advertising metrics and benchmarks
- Contextual Help Bubble – Dictionary, Thesaurus, Wikipedia, Amazon, Google Translate, Clip2Send
- How to manufacture a viral video sensation and make viral profits – Post 2 of 2
- Samsung 52 inch HDTV $9.99 at BestBuy – purchase receipt below (6:21a eastern time August 12, 2009)
- social media benchmarks
- What is Web 3.0? Characteristics of Web 3.0
- How to make a viral video – a 5-step guide
- How NOT to design a web page
- Two viral campaigns – one drove sales, the other probably didn’t
Samsung’s SCH-W880 12 megapixel phonecamera with 3x optical zoom
Source: http://www.engadget.com/2009/09/28/samsungs-sch-w880-12-megapixel-phonecamera-with-3x-optical-zoom/
In a welcome reversal of trends, Samsung just stuffed a 3G cellphone into a 12 megapixel camera making this M8920 / SCH-W880 more of a camera than most 12 megapixel cameraphones can claim. While this presumed follow-up to Samsung’s Pixon 12 (M8910) isn’t official, the announcement looks imminent based on the leaked collateral above and the spyshots that emerged over the weekend. What’s impressive here is that extending 3x optical zoom — something carried over from the SCH-B600 — and dedicated camera controls like a mode dial, shutter and zoom, and big 3.3-inch WVGA AMOLED display. Rounding out the specs are HD (720p presumably) video, HSDPA data, WiFi, GPS, Bluetooth, microSD slot, and DMB mobile television; that latter spec making this Korea-only whenever it does launch. See her in the wild after the break.
[Via HDBlog.IT]
Continue reading Samsung’s SCH-W880 12 megapixel phonecamera with 3x optical zoom
Filed under: Cellphones, Digital Cameras
Samsung’s SCH-W880 12 megapixel phonecamera with 3x optical zoom originally appeared on Engadget on Mon, 28 Sep 2009 08:01:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
RTB – real-time bidding may make ad exchanges more efficient, but it still won’t save display (ads)
in response to this mediapost article
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113621
While RTB will make ad exchanges even more efficient, it may not be that necessary.
RTB depends on 3 things: 1) inventory, which depends on how many people hit the page to generate an impression, 2) clicks, which depend on people clicking something, and 3) bidders, the more niche you get, the fewer bidders there will be. Inventory does not change rapidly. Clicks take time to accumulate (to yield click rates, which are a necessary ingredient in the RTB calculation). And if there are too few bidders the price of the auction “item” won’t appreciate or depreciate much or rapidly. Because of these 3 things, making bidding real-time versus non-real-time (i.e. overnight) may not make it significantly better or move the needle much on efficiency and ROI.
And RTB will still not save “display” ads. The golden age of display was in the mid 90s when people tolerated ads when they read content. They are now trained to avoid looking at the top and right of web pages So while RTB may increase the ROI of display ads by increasing click rates from a percentage with too many zeros to count to something sligtly higher, display ads are still ignored by users and will still not generate measurable business impact for advertisers.
Two viral campaigns – one drove sales, the other probably didn’t
Samsung’s extreme sheep LED art video went viral and was definitely passed along as the bit.ly stats show below, but whether it drove sales for Samsung, or whether people even knew what it meant (Samsung makes LED lit LCD TVs), no one will really know.
Whereas JetBlue’s All-You-Can-Jet Pass also went viral (similar order of magnitude of shares, again by way of the bit.ly stats) and it led straight to the page about the All-You-Can-Jet Pass where users could then go on to buy it.
In the case of Samsung, the video was cool, entertaining, and unexpected and went viral. But the link to sales was tenuous at best. In the case of JetBlue, the product itself went viral and the link to sales was direct.
Hmm… which had a larger business impact? you tell me.
How NOT to design a web page
a great technique to use to see if your website design is too cluttered or busy is to shrink it down to a thumbnail (like below). You will quickly see that your eye is trying to find something to focus on in each case. If you can’t find the thing to focus on, then you need to go back and simplify the design. Only in rare and specific circumstances should your site deliberately have multiple points of focus. Even then, there should be a sequential order to what the user is led to see.
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing
Collaborators – Digital Profs
Pages
Popular Posts
- Coke vs Pepsi vs Dr Pepper
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Marketing Costs Normalized to CPM Basis for Comparison
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- drag2share: How Taco Bell's Lead Innovator Created The Most Successful Menu Item Of All Time
- Mobile OS Version Fragmentation Android vs iOS
- Netflix Pricing Plan Changes 2011
- drag2share: This Project Is Going Absolutely Bonkers On Kickstarter, Raising $101,000 In 29 Hours
- Are Consumers “Falling Out of Love” With Brands?
Published Articles by Dr. Augustine Fou
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
Tags
Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
- LivePhotoFrame – upload and remotely manage a digital photo frame via unique URL
- MedleyTuner – create a continuous listening experience by uploading mp3s
- MusicSamplr – discover new artists and music, listen to samples
- SharedMost – what links on ANY webpage are shared most?
- Signatory – sign and date a document and verify it hasn't been altered since that exact time.
- WebTeleprompter – just what it says it is
Archives
- March 2014 (70)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (12)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)
