Archive for October, 2009

Facebook is going down – pageviews, average stay, pages per visit – why?

From the Compete charts below, it is clear that Facebook is seeing a decline in pageviews, average stay, and pages per visit.  But why?

I know that I have reduced the time I spend on Facebook and I have also reduced the number of messages and other social actions as well.  And I have deleted virtually all of my personal and family photos and will not upload any more. These may be the first signs of a waning of Facebook due to a number of factors.

I can’t get my stuff back out

For example, Facebook has stated that it will not participate in OpenSocial because they do not want people to be able to export their content, conversations, photos, etc, out of Facebook and use on another social network. I am concerned that I will not be able to retrieve or back up content which I believe is mine. I like to have control over my family photos, conversations with friends, etc. I am willing to accept as a “cost” of using the Facebook system the fact that they know who my friends are.  But I am less willing or unwilling to continue putting my content where I cannot get it back, in its entirety.  (Google Docs, for example, just launched a feature where you can back up everything back out of Google Docs into Microsoft Office formats).

Ads in the stream, erosion of trust

A second issue mentioned in a previous post is the increase in advertising on Facebook and also the more unscrupulous practice of injecting ads “into the stream” — ads masquerading as status updates. These are harmful to the overall trust built up in the community and I have un-friended quite a few people whose accounts were clearly used to promote events, products, etc.

Ad-effectiveness sucks

From a prior post – http://bit.ly/EhiW9 – Facebook advertising metric are absolutely abysmal. They keep trying to sell advertisers on the hundreds of billions of pageviews they throw off. But advertisers are getting smarter and more and more of them will buy ads on a cost-per-click basis (instead of CPM, cost per thousand impressions basis).  This means that the ad revenues that Facebook enjoyed from gross INefficiencies will be decimated.


facebook-pageviews

facebook-average-stay

facebook-pages-per-visit

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Friday, October 30th, 2009 digital No Comments

The Grand Unified Theory of Marketing(tm) – Digital String Theory

UPDATED:  March 2014

Grand Unified Theory of Marketing by Augustine Fou 2014 Update from Dr Augustine Fou

 

UPDATED:  September 21, 2011

Most people use the term integrated marketing now and it has come to mean loose “integration” or interrelationships between marketing channels, like putting a web address on a TV ad, a QR code on a print ad, etc.

I am adding the following slide called “Unified Marketing – ecosystem of touchpoints” to put forth the concept of unified marketing.  This starts by putting the customer in the “middle” and wrapping their purchase funnel around them. Then we add the 3 concentric circles: 1) on-site, 2) off-site, and 3) third party to represent the types of channels at the disposal of the marketer/advertiser.

Then all tactics can be plotted on this single, unified marketing chart to reveal whether there are any gaps (not enough activity) or redundancies (too much spend).

Unified Marketing – ecosystem of touchpoints

Additional Reading:  Digital is a Philosophy

 

ORIGINAL POST

Just as physicists and mathematicians have been searching for the grand unified theory of the universe, I have been looking for a way to tie together the disparate disciplines of marketing and advertising, a way to correlate metrics from different industries that interrelate with marketing (e.g. market research, Nielsen, etc.), a way to put all past theories in context and perspective (Michael Porter’s Five Forces, Net Promoter, etc.), and a way to explain marketing successes and failures — all in one.

My method is the scientific method – which is simply put doing experiments and making observations that either support or refute hypotheses.

A grand unified theory will also need to be able to take into account phenomena such as social networks, etc. What are the organizing principles of such; what is the value?

Why now?

Using digital tools — such as search volume trends — we can start to correlate marketing spend effectiveness across different forms of media and also different advertising and marketing techniques.  The example below compares eTrade and @Drobo. What is most embarrassing is that eTrade, a well known brand from the first dot-com heyday, spent lots of money creating and airing TV ads which it hoped would go viral. They even paid for Superbowl ads for the last 2 years to promote the “eTrade talking babies” as you see from the 2 spikes in search volume during February of 2008 and 2009.  However, when compared to Drobo (a startup company that developed a very easily upgradeable back up hard drive array), it is shocking to note that Drobo spent NOTHING on advertising and relied entirely on word of mouth and an awesome product. And their search volume is not only larger than eTrade but also sustainably larger despite zero advertising and media cost.  The “totals” even suggest that the volume under the curve of Drobo is 8X (EIGHT TIMES) that of eTrade.

So if you consider that eTrade spent millions of dollars to create the TV ads and even more millions of dollars to air them on TV in order to drive interest, demand, and hopefully new customers, then Drobo can be considered to have gotten the equivalent of 8X more dollars in advertising and media – for FREE using techniques and channels other than TV advertising. So what does that say about the relative value of TV advertising compared to these other, newer techniques?

etrade-drobo-search-volume

godaddy vs megan fox

megan-fox-godaddy-search-volume

Grand Unified Theory of Marketing - Digital String Theory

Grand Unified Theory of Marketing – Digital String Theory

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Thursday, October 29th, 2009 digital strategy No Comments

The Game Has Changed — Google Navigation Impact on Garmin and TomTom

garmin-tomtom--stock-price

Garmin and TomTom stock tanked on the launch of Droid with Google navigation (which is free).  What was thought to be a unique collection of data is not so unique any more.  Another industry bites the dust.

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Wednesday, October 28th, 2009 digital 1 Comment

Doing Social Marketing in Pharma and other Heavily Regulated Industries

http://bit.ly/3XsK5j

Excerpt:

Conventional wisdom would probably say that social marketing is impossible in industries like financial services, pharmaceutical, and healthcare due to heavy regulations and requirements for disclosure. More specifically, in the pharmaceutical industry there exists a regulation that requires companies to report “adverse events” to the Federal Drug Administration within 72 hours of “hearing” it. At first glance, this single regulation could render most forms of online marketing — which are based on two-way communications — to be out of bounds; especially social media, where people talk online.


Thanks for all the RTs and Comments:

ZnaTrainerRT @AlexSchleber: Great, thoughtful post,applies to all SMM: How to Do Social Marketing in Heavily Regulated Industrieshttp://bit.ly/5wmOdz

AlexSchleberGreat, thoughtful post, applies to all SMM: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/5wmOdz

jpoloObserving: “How to Do Social Marketing in Heavily Regulated Industries – “, http://bit.ly/5W350A

TBMarketingBuzzRT @helkhoury: How to Do Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397 via @addthis

ArnieKHow to Do Social Marketing in Heavily Regulated Industries – good article & discussion: http://ow.ly/IKzV

DowntownWomanRT @alevit: RT @helkhoury: How to do Social Marketing in Heavily Regulated Industries – ClickZ:http://www.clickz.com/3635397 via @addthis

alevitRT @helkhoury: How to Do Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397 via @addthis

360VANTAGEHow to Do Social Marketing in Heavily Regulated Industries – http://ow.ly/JpIK

360CEOHow to Do Social Marketing in Heavily Regulated Industries – http://ow.ly/JpIp

managementsushiRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries.http://j.mp/6CVT9r #hcsmeu #fdasm

agDesignNetworkRT @HealthIntel: Pharma: Socializing in a Straightjacket-Players tiptoe into social media http://j.mp/6CVT9r #fdasm #hcsm

heldincontemptRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries.http://j.mp/6CVT9r #hcsmeu #fdasm

HealthIntelPharma: Socializing in a Straightjacket- Players tiptoe into social media http://j.mp/6CVT9r #fdasm #hcsm

jorge_acostaHow to Do Social Marketing in Heavily Regulated Industries http://ow.ly/Jh8c (via @HSM_Mexico ) #smcmx

ericgilbertsenGood article, better discussion on Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397 via @addthis

IdeagorasRT @DaphneLeigh: Reading: Doing social media in regulated industries. http://j.mp/6CVT9r (via @healthintel) #hcsm #fdasm #hcmktg #hcsmeu

armseligHow to Do Social #Marketing in Heavily Regulated Industries | ClickZ | #socialweb #corporate #pr http://j.mp/7okG8m

andrewspongRT @DaphneLeigh: Reading: Doing social media in regulated industries. http://j.mp/6CVT9r (via @healthintel) #hcsm #fdasm #hcmktg #hcsmeu

DaphneLeighReading: Doing social media in regulated industries. http://j.mp/6CVT9r (via @healthintel) #hcsm #fdasm #hcmktg #hcsmeu

blogaceuticsRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r

bobharrellRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r#hcsm #fdas …

NovaChelsRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r#hcsm #fdasm

lenstarnesRT @whydotpharma: Must read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r#hcsm #fdas …

whydotpharmaMust read! RT @HealthIntel: How to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r #hcsm #fdasm #hcsmeu

HealthIntelHow to Do Social Marketing in Heavily Regulated Industries. http://j.mp/6CVT9r #hcsm #fdasm #hcmktg

TBMarketingBuzzRT @tweetreports: Must Read: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/6rR66k #socialmedia

kristofcreativeRT @tweetreports: Must Read: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/6rR66k #socialmedia

tweetreportsMust Read: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/6rR66k #socialmedia

helkhouryHow to Do Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397 via @addthis

twittinvestorReading: How to do social media in heaviliy regulated industries http://bit.ly/7fO8ew #ir #pr #finance

EvertJanKoningvery interesting dicussion on social web for complex organisations: http://www.clickz.com/3635397

SteveBurdettRT: @marketingwizdom How to Do Social Marketing in Heavily Regulated Industries like financial services – ClickZhttp://ow.ly/IP8U

achimbrueckHow to Do Social #Marketing in Heavily Regulated Industries http://bit.ly/7SRkOD #financial #healthcare #pharmaceutical RT@ChernoJobatey

SarahWPFRT @marketingwizdom: How to Do Social Marketing in Heavily Regulated Industries – ClickZ http://ow.ly/IP8U

JeinspaennerHow to Do Social #Marketing in Heavily Regulated Industries http://bit.ly/7SRkOD RT@ChernoJobatey

marketingwizdomHow to Do Social Marketing in Heavily Regulated Industries – ClickZ http://ow.ly/IP8U

orhanogutHow to Do Social Marketing in Heavily Regulated Industries http://www.clickz.com/3635397

JobateyHow to Do Social #Marketing in Heavily Regulated Industries http://bit.ly/7SRkOD

KerstinvonAppenHow to Do Social #Marketing in Heavily Regulated Industries http://bit.ly/7SRkOD

ChernoJobateyHow to Do Social #Marketing in Heavily Regulated Industries http://bit.ly/7SRkOD

PauliASLue tämä jos et työskentele mediassa : Do Social Marketing in Heavily Regulated Industries: http://www.clickz.com/3635397 via @addthis

fredomartinRT @working_arts: Social marketing is about being a reliable source others have vetted & agree is trustworthy/accuratehttp://bit.ly/7FOjJ1

working_artsSocial marketing is about being a reliable source of information others have vetted & agree is trustworthy & accuratehttp://bit.ly/7FOjJ1

working_artsHow to Do Social Marketing in Heavily Regulated Industries – http://bit.ly/7FOjJ1

IndigoDirectHow to Do Social Marketing in Heavily Regulated Industries – http://www.clickz.com/3635397

ljlynchFinancial planners & others who think that regulations prevent their participation social media need to read this article. http://ow.ly/IKgO

JonSherman121How to do Social Media in Heavily Regulated Industries http://ow.ly/IH75 #socialmedia

TVGnetworkHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/4NkCgU

darknebrijoDo you work in a heavily regulated industry and find it hard to do social media marketing? A few tips here.http://www.clickz.com/3635397

wweidendorfHow to do Social Media Marketing in Heavily Regulated Industries – http://www.clickz.com/3635397

Activ8IncHow to do social media in heaviliy regulated industries http://www.clickz.com/3635397 http://bit.ly/4xis5A

LakeCountyEGRHow to Do Social Marketing in Heavily Regulated Industries – ClickZ http://ow.ly/IF0M

rpvegaRT @HSM_Mexico: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/7jtVaT // IS NOT ABOUT REACH ! =)

miwchriscarrionHow to Do Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397 via @addthis

PatriotonlineRT @HSM_Mexico: How to Do Social Marketing in Heavily Regulated Industries http://www.clickz.com/3635397

HSM_MexicoHow to Do Social Marketing in Heavily Regulated Industries http://www.clickz.com/3635397

jellsworthFighting resistance to SM marketing in a regulated industry like pharm or financial? Social may be your ONLY option.http://ow.ly/Ahx8

Steve_GorgesAugustine Fou’s How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/1gey14

xtrememarketerHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/2dAcjC

SunSweptRT @glenngabe: How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/1lmtq5 via @acfou – interesting comments Augustine

glenngabeHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/1lmtq5 via @acfou – some interesting comments taking on Augustine

MonetizeMyLifeHow to Do Social Marketing in Heavily Regulated Industries – http://su.pr/1m6bp4

snd7RT @domain7: Good challenge – how to to use social media for heavily regulated industries: http://bit.ly/2HznSn – JE

domain7Good challenge – how to to use social media for heavily regulated industries: http://bit.ly/2HznSn – JE

ankushagarwalHow to Do Social Marketing in Heavily Regulated Industries – http://tr.im/CNvj

crown168分享 http://www.clickz.com/3635397 (How to Do Social Marketing in Heavily Regulated Industries) http://plurk.com/p/2ddtqg

FbecerrilHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/2eNYFf

CollinsCompanySocial marketing in Heavily Regulated Industries. Good article! http://www.clickz.com/3635397

zaifmandHow to Do Social Marketing in Heavily Regulated Industries – ClickZ: http://www.clickz.com/3635397

OutOfTheBoxMXSocial Media: How to Do Social Marketing in Heavily Regulated Industries great article http://bit.ly/1gey14

emELLemjOEDoing Social Marketing in Pharma and other Heavily Regulated Industries: http://bit.ly/3XsK5j Excerpt: Conventi..http://bit.ly/Uo326

acfouSome are arguing that pharma should stay out of social marketing altogether (i.e. bury its head in the dirt?) – http://bit.ly/3XsK5j

nextdigitalInteresting discussion on the use of social media in heavily regulated industries http://bit.ly/1eMeyy ^JD
RasterMediaSocial marketing in highly regulated industries – good idea? http://bit.ly/4Bjpkw
blogaceuticsHow to Do Social Marketing in Heavily Regulated Industries [ClickZ] http://bit.ly/1lmtq5
carmenmelRT @acfou: How to Do Social Marketing in Heavily Regulated Industries (pharma, banking); shout out in comments – http://bit.ly/3XsK5j
jlucianoAWESOME article about companies in regulated industries using social media. MUST READ!!: http://su.pr/2kzcwb
travismcglassonHow to Do Social Marketing in Heavily Regulated Industries from ClickZ http://ow.ly/vV7U
digitransformerDr. Fou of HCG on “How to Do Social Marketing in Heavily Regulated Industries” http://icio.us/5vuqhq
mgarrityRT @edlee: how to apply social marketing in highly regulated industries http://tr.im/CG1e Amen, Ed.
BLRGlobalHow to Do Social Marketing in Heavily Regulated Industries: At first glance, this single regulation could rende.. http://bit.ly/Gwpa1
edleehow to apply social marketing in highly regulated industries http://tr.im/CG1e
danrevansHow to do Social Media Marketing in heavily regulated industries: http://bit.ly/CQwZv
SensataCreativeGreat article regarding heavily regulated industries and #socialmedia http://ow.ly/vXEU #marketing
NPCReviewHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/3r9UAh
KdierufRT @jjvollenweider SM is about listening, but will consumers actually talk back in heavily regulated industries? http://bit.ly/2VcRHi
Dr_ArndtHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/mafD
moonstep1969RT @onlinexpert How to Do Social Marketing in Heavily Regulated Industries http://www.clickz.com/3635397#
4wdnameHow to Do Social Marketing in Heavily Regulated Industries: At first glance, this single regulation could rende.. http://bit.ly/Gwpa1
jennywellsRT @acfou How to Do Social Marketing in Heavily Regulated Industries (pharma, banking); shout out in comments – http://bit.ly/3XsK5j
jonwchinHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/1lmtq5
pjmachadoSM in regulated industries – http://bit.ly/1lmtq5
kkwiatkoIt’s easy for to listen, but reg make it hard to – How to Do Social Marketing in Heavily Regulated Industries http://bit.ly/1gey14
dkasrelIt can be done: RT @Intouchsol: How to do Social Marketing in Heavily Regulated Industries;-http://bit.ly/1lmtq5
IntouchsolGreat read- “How to do Social Marketing in Heavily Regulated Industries”-http://bit.ly/1lmtq5
jjvollenweiderSocial media is about listening, but will consumers actually talk back in heavily regulated industries? http://is.gd/4vQuE
bernhardjennyHow to Do Social Marketing in Heavily Regulated Industries http://is.gd/4vnk9 #social #marketing
mikenewhousesocial network marketing for heavily regulated industries – good article here – http://www.clickz.com/3635397
EnterSuccessHow to Do Social Marketing in Heavily Regulated Industries: As additional regulations begin to force traditiona.. http://bit.ly/Gwpa1
JDennistonHow to Do Social Marketing in Heavily Regulated Industries http://bit.ly/3ylgJm
AlexNeufeldtHow to Do Social Marketing in Heavily Regulated Industries: As additional regulations begin to force traditiona.. http://bit.ly/Gwpa1
mannscRT @RichardEByrd: Social Marketing… How to Do Social Marketing in Heavily Regulated Industries: By Augustine.. http://bit.ly/2XHmGJ
acfouHow to Do Social Marketing in Heavily Regulated Industries (pharma, banking); shout out in comments – http://bit.ly/3XsK5j

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Thursday, October 22nd, 2009 digital 1 Comment

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/Jp9ZubAuXTE/dude-drops-his-kindle-2-convinces-amazon-to-replace-it-and-pay-him-200-for-his-troubles

Behold, the power of a scary-sounding letter from a lawyer! Paul dropped his Kindle 2 and it broke. Amazon wanted $200 to replace it. Instead, they replaced it and gave him an additional $200. Damn, son!

Seriously, how badass is this letter he sent to Amazon?

Paul Gowder
[Address omitted]

August 12, 2009

Amazon.com Inc.
Legal Department
1200 12th Avenue South
Suite 1200
Seattle, WA 98144-2734

Dear Sir or Madam:

On June 21, 2009, I purchased an Kindle 2 e-book reader from the Amazon.com website. I purchased this device based, in substantial part, on the expectation that it would be reasonably durable. In particular, I expected that it would be approximately as durable as is ordinary in the consumer electronics market.

Amazon.com advertises the Kindle 2 on the basis of its durability. Notably, Amazon.com displays a “drop test” video on the web page for this product. That video displays the device being dropped twice from thirty inches onto what appears to be tile. That video displays a fall with sufficient force that the device visibly bounces, and deliberately creates the impression that the device will function after impacts similar to that sequence of drops.

Despite those representations, the Kindle 2 is far less durable. On July 26, 2009, I dropped a messenger bag containing the device onto the sidewalk, from approximately two feet above the ground. It was dropped only once, and the messenger bag absorbed enough of the shock that nothing else in the bag, including a Macbook laptop, suffered an! y damage whatsoever. (Unlike the drop displayed in Amazon.com’s video, for example, nothing actually bounced.) Moreover, there was no visible damage on the exterior of the Kindle 2. Nonetheless, the Kindle 2 became completely unusable, with over 50% of its screen no longer able to display any text.

I called Amazon.com support and was told that, because of the accidental drop, you would not be willing to supply a replacement device under warranty. You did, however, offer to sell a new device at a discount, for $200.00. I took advantage of that offer under protest, and explicitly reserved my rights to bring a claim against you based on the unreasonable fragility of the device and the misrepresentations in your advertising. It is that claim that forms the subject of this letter.

I am prepared to offer an immediate settlement of my claims against Amazon.com for a payment of $400.00. That sum represents the $200.00 replacement fee I paid plus $200.00 to compensate me for the diminution of utility and value of the device as well as of the e-books I have purchased for that device, in light of the fact that the replacement device, too, can be expected to be far more fragile than advertised and prone to destruction under the slightest stress. This offer expires thirty days from your receipt of this letter. If you do not accept this offer, I intend to bring suit either individually, or, if I decide it is warranted, as representative for a class of similarly situated plaintiffs. At that time, I will seek the amount noted above, plus punitive damages under the California Consumers Legal Remedies Act, Cal. Civil Code §1750 et. seq., costs, fees, and such other monetary damages as provided for by law, including without limitation Cal. Bus. & Prof. Code §17200 et. seq., the implied warranties of merchantability and fitness for a particular purpose, and other relevant law.

Also, you have demanded the return of the broken device as a condition to the unreasonable discounted replacement offer which I accept! ed under protest. Your agent has informed me that you will charge my credit card for the full price if the broken device is not returned to you. I am considering seeking a protective order placing that device in the custody of the Court pending litigation. However, should I instead return the device, you are hereby notified that it is evidence in the anticipated litigation to which this letter refers. Should you modify, destroy, or resell the broken device, I will ask the Court to treat that as deliberate spoliation of evidence and make adverse inferences as appropriate.

Very truly yours,

Paul Gowder

And here’s Amazon’s response:
Pretty awesome. Just goes to show that if you put your somewhat-unreasonable request in an official-looking form and also threaten to sue, big companies will be happy to toss a token amount of money your way to make you go away. [Consumerist]


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Tuesday, October 20th, 2009 digital No Comments

HP Mini 311 Nvidia ION Netbook Hackintosh’ed

screenshots to come

Source: http://www.insanelymac.com/forum/index.php?showtopic=189621&pid=1296786

Specifications pertinent to Mac OS X:
Memory – 1024MB onboard with one open DDR3 SO-DIMM slot for up to 2048MB expansion, giving 3072MB total memory – Postpunk confirmed
Chipset – STATUSNVIDIA ION LE
Graphics – STATUSNVIDIA GeForce 9400M based (NVEnabler, LCD, 1366×768, QE/CI) – adachis/supervisa confirmed DSDT may be an option
HDMI Port – UNKNOWNTESTING NEEDED
VGA Port – UNKNOWNTESTING NEEDED
Universal Serial Bus – STATUSNVIDIA ION LE
Microprocessor – STATUSIntel Atom N270/N280 – Researching better fixes to remove need for NullCPUPowerManagement
Keyboard – STATUSPS/2 based – ApplePS2Old – adachis confirmed
Trackpad – STATUSAlps Electric – PS/2 based – ApplePS2Old – adachis confirmed
Local Storage – STATUSNVIDIA nForce Serial ATA Controller
Wireless – G-STATUS / N-STATUSBCM4312(G) (adachis confirmed) and BCM943224(N) (PZZ confirmed)
Network – STATUS10/100 NVIDIA nForce MCP79
Wireless WAN – UNKNOWNHP un2420 Mobile Broadband (Qualcom2000)
Bluetooth – STATUSUSB/PCIe Broadcom based – superviza confirmed
Audio – STATUSNVIDIA HDA (VoodooHDA works large amount of static overlay, try 16-bit – adachis confirmed) DSDT may be an option
Webcam – STATUSUSB Based HP Webcam-50 – superviza confirmed
External Optical – STATUSHP External 556s Optical Drive – theproto confirmed

Feature status:
Battery Status – STATUS VoodooBattery shows some functions – (adachis confirmed) so does AppleACPIBatteryManager (superviza confirmed)
Sleep/Hibernate/Suspend – STATUS MORE TESTING NEEDED – Not looking good OOB (superviza confirmed)
Trackpad Options – STATUS VoodooPS2 not recognizing trackpad – adachis confirmed
Shutdown/Reboot – STATUS superviza confirmed
Clamshell Switch – STATUS superviza confirmed
Power Button – STATUS superviza confirmed
SpeedStep or P/C-States – STATUS AppleLPC loaded and P/C-States are present -superviza/theproto confirmed

Status legend:
VANILLANo fixes needed or DSDT/EFI fixes used only
EXTRASExtra KEXTs needed but not located in /S/L/E
MODIFICATIONSModifications or additions to /S/L/E or any other system file
UNSUPPORTEDNo useable driver exists for the device/chipset
UNKNOWNInitial status indicating further testing/verification is needed

For download packages see:

http://www.insanelymac.com/forum/index.php?showtopic=189621&pid=1296786

Another thread making progress:

http://myhpmini.com/forum/viewtopic.php?f=44&t=2402

source: http://www.liliputing.com/2009/10/hp-mini-311-ram-can-be-upgraded.html

HP Mini 311 RAM can be upgraded

hp mini 311 ram upgrade

The HP Mini 311 (or Compaq Mini 311C in Europe) comes with 1GB of RAM soldered to the motherboard. At first glance, that might make this NVIDIA ION-powered laptop a bit less attractive, since it somewhat limits your upgrade options. But Blogeee reports there’s good news: There is another RAM slot that users can take advantage of to upgrade the RAM.

All you have to do is pop open the back and slide in a 2GB module to upgrade the memory to 3GB.

Source: http://www.liliputing.com/2009/10/hp-mini-311-with-ion-graphics-can-run-os-x.html

HP Mini 311 with ION graphics can run OS X

311 osx

Want an 11.6 inch mini-laptop with high performance graphics, and the ability to run OS X? It looks like the HP Mini 311 fits the bill.

ASRock ION 330 hackintosh

Source: http://www.insanelymac.com/forum/index.php?showtopic=178372&st=0#entry1217787

Back to AugustineFou.com Tech Gadget Scrapbook

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Monday, October 12th, 2009 viral videos 3 Comments

Google Grows, Yahoo & Bing Decline

Source: http://feeds.marketingcharts.com/~r/marketingcharts/~3/eGi2lbpaZDQ/

Google accounted for 71.08% of all US searches conducted in the four weeks ending Oct. 3, 2009, while Yahoo Search, Bing and Ask.com received 16.38%, 8.96% and 2.56%, respectively, according to an analysis by Experian Hitwise.

Despite a significant challenge from Bing since the alternative search engine’s introduction in June, Google’s share of search increased [...]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/eGi2lbpaZDQ" height="1" width="1"/>

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Saturday, October 10th, 2009 digital No Comments

Your Data’s Probably Gone Forever [Outages]

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/BtPKBvdhhc8/t+mobile-sidekick-outrage-your-datas-probably-gone-forever

T-Mobile Sidekick users have been holding out hope that their data might be recovered after T-Mo issued an optimistic message of hope. But the carrier just updated users and admitted the truth: Your shit’s gone. Sorry, guys.

It’s been more than two weeks without data for Sidekick users, and T-Mobile finally bit the bullet and announced that it probably isn’t coming back. The quote:

Regrettably, based on Microsoft/Danger’s latest recovery assessment of their systems, we must now inform you that personal information stored on your device – such as contacts, calendar entries, to-do lists or photos – that is no longer on your Sidekick almost certainly has been lost as a result of a server failure at Microsoft/Danger. That said, our teams continue to work around-the-clock in hopes of discovering some way to recover this information. However, the likelihood of a successful outcome is extremely low.

This is pretty crappy of T-Mobile and Danger, and while it’s probably unfair to make this connection, doesn’t give us any new confidence in Project Pink, developed by the remnants of Danger after Microsoft acquired it. (After all, Microsoft bought Danger specifically because of their software services. And now, it just goes kablooey?) Renowned Sidekick user and a-hole Perez Hilton, while normally hysteric about just about everything, has the right tone here:

To add insult to injury, the ONLY thing T-Mobile is offering their customers, whom they obviously don’t value or respect, is one month of free data service.

That’s shit!

One month of free data service (which is not the same thing as one month of free phone use) for SEVEN DAYS of heartache and no access to contacts????

That’s fucked!!!!

Really, that’s kind of putting it lightly. [T-Mobile via Boy Genius Report]


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Saturday, October 10th, 2009 digital No Comments

Map of IP addresses around the world used to commit Click-Fraud

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/QE1Gthuy4_k/3-million-in-click-fraud-over-two-weeks-just-the-beginning

A recently disbanded click fraud ring in China racked up $3 million worth of clicks in two weeks. $3 million that we’re aware of. Just how detectable is this whole business of racking up fraudulent ad revenue clicks?

That intricate mess of lines above represents a portion of DormRing1, the click fraud bunch that was caught in China. The lines show the relationship of some of the IP addresses involved in the fraud and how they are connected to some fraudulent ad clicks. The whole network actually “involved 200,000 different IP addresses and racked up more than $3 million worth of fraudulent clicks across 2,000 advertisers in a two-week period.” Impressive and scary at the same time.

The trouble is that no one really knows how much ad revenue DormRing1 collected before they were caught. Click-fraud monitoring services such as Anchor Intelligence, the ones behind this catch, are evolving to keep up with the scale on which these rings are operating. It’s still difficult to judge just how well they’re doing as they’re having to infiltrate forums and gain the trust of the perpetrators in a manner reminiscent of drug busts. But as the criminals are getting more elaborate, the investigations are too.

That good news aside, do me a favor: after you read this post, comment, and all that jazz, refresh the page a few times and—Ah…I mean, heh…just kidding. [Tech Crunch]


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Friday, October 9th, 2009 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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