Archive for March, 2010

These Court Docs Show Only 90 Preorders (With 15 returned) [Tablets]

Source: http://gizmodo.com/5505724/joojoo-tablet-these-court-docs-show-only-90-preorders-with-15-returned

Joojoo Tablet: These Court Docs Show Only 90 Preorders (With 15 returned)These Paypal documents from the JooJoo/Techcrunch lawsuit show that only 90 preorders for the $500 device, roughly $44k worth, were made. This is what happens when you launch a tablet the same month as Apple, at the same price.

And 15 of those turned into cancellations (which were hard to do, we hear.) That doesn’t seem like it’s enough money to cover legal fees or kick production into high gear. I’m going to reiterate our stance: It seems like a great device, but you should wait for things to shake out before putting down more money. And remember, this costs as much as an iPad.

Joojoo Tablet: These Court Docs Show Only 90 Preorders (With 15 returned)
Joojoo Tablet: These Court Docs Show Only 90 Preorders (With 15 returned)

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Wednesday, March 31st, 2010 news No Comments

Chrome brings Flash Player into the fold, trains it to kill iPads?

Source: http://www.engadget.com/2010/03/30/chrome-brings-flash-player-into-the-fold-trains-it-to-kill-ipad/

If Apple had its way, we expect that the iPad would go down in history as the device that nearly single-handedly destroyed Adobe’s empire of Flash. While HTML5 has been in development for years, content providers like the Wall Street Journal, NPR, CBS and more have only begun transitioning video services to the new standard (and subsequently, away from Flash) now that it’s time for Cupertino’s big release. But this week, Adobe has found an ally in Google, which has just announced that the Chrome browser — and more importantly, Chrome OS — will not merely support but natively integrate the technology. In the short run, what this means is that the Chrome browser won’t require you to download Adobe Flash Player or spend time updating it before back-to-back YouTube viewings and marathon Newgrounds sessions. In the long run, Google explains that it intends Flash to become an integral, seamless part of web design up there with HTML and Javascript — and if we extrapolate, an integral part of its new Chrome OS as well. Pardon us for thinking out loud, but it sounds like Google’s found an exclusive feature to highly tout, when it inevitably brings a Chrome OS tablet to! market.

[Thanks, Adam]

Chrome brings Flash Player into the fold, trains it to kill iPads? originally appeared on Engadget on Tue, 30 Mar 2010 20:19:00 EST. Please see our terms for use of feeds.

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Wednesday, March 31st, 2010 news No Comments

like the iPod touch, only bigger (updated)

Source: http://www.engadget.com/2010/03/30/ipads-trailing-costs-like-the-ipod-touch-only-bigger/

Whether or not you think the iPad is in and of itself a worthy purchase, let’s not forget the investment doesn’t end at the retail counter or online shopping cart. Two little newsbits have popped up to serve as a helpful reminder to just that effect. The first comes way of verbiage from the iPad end-user licensing agreement dug up by MacRumors; in a nutshell, it suggests that while iPad OS 4.x updates will be provided gratis, subsequent releases (5.x, 6.x, and so on) could be offered at a premium, à la how iPod touch handles firmware. This is far from a confirmation, but it’s well within Apple’s right to do so. The second bit is derived by The Consumerist by way a supposed leaked app store video. Comparing the prices of iPad-optimized software with the iPhone equivalents showed quite a hefty uptick in consumer cost — e.g., $4.99 Flight Control HD vs. $0.99 Flight Control. The pool of eight apps seen in the video would cost $53 in all to purchase, while the same set for the iPhone is $27. That screen real estate don’t come cheap, y’know — that is, should the prices seen prove legit. At this point we can’t confirm, and more than likely, we won’t know for sure until the eleventh hour.

Update: The BBC has word direct from developers that iPad apps will indeed be costlier than their iPhone / iPod touch brethren. Multiple devs are cited in the Beeb‘s article saying that their 99 cent apps will grow in price to $1.99 and $2.99 price points for the slate device [thanks, Ben].

iPad’s trailing costs: like the iPod touch, only bigger (updated) originally appeared on Engadget on Tue, 30 Mar 2010 21:07:00 EST. Please see our terms for use of feeds.

Permalink   |  sourceMacRumors, The Consumerist  | Email this | Comments

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Wednesday, March 31st, 2010 news No Comments

Who Wants In Google’s Experimental Fiber Network? (Map)

Source: http://gizmodo.com/5504381/who-wants-in-googles-experimental-fiber-network-map

Who Wants In Google's Experimental Fiber Network? (Map)The short answer? Everyone wants in Google’s experimental 1Gbps fiber optic network(s). The company received “1,100 community responses and more than 194,000 responses from individuals” after announcing their plans. And these requests span the entire US.

(Each small dot you see on this map represents the response from local government. Each big dot represents communities with over 1,000 respondents.)

Some may see this map as people hungry for fiber; I just see it as people hungry for Google. How many communities would beg big businesses like Walmart to set up shop, not just in some lot, but in their very infrastructure—especially knowing that whatever service there is will be in beta? [Google]

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Monday, March 29th, 2010 charts No Comments

How the iPhone Could End Up In Second Place

Source: http://gizmodo.com/5504622/how-the-iphone-could-end-up-in-second-place

How the iPhone Could End Up In Second PlaceHere are the US mobile web traffic figures for iPhone OS and Android, getting ready to collide: Android, on its way up; iPhone, on its way down. So when will Android overtake the iPhone? Try next month.

AdMob’s Mobile Metrics Report sees a predictable continuation of what we’d seen before from the ad tracking firm—specifically, that Android is on a serious tear, thanks in no small part to the massive success of the Droid. But before, the iPhone seemed unassailable. Now, it’s about to get trumped by Google’s OS, on terms it defined. In the US, that is. The rest of the world’s still warming to Android.
How the iPhone Could End Up In Second Place
Modern smartphones are as much browsing devices as they are phones, so while mobile traffic isn’t the best way to measure total sales for a device, it’s a solid way to measure a device’s success, both in terms of how many people are using it, and how it’s getting used. The iPhone is a browsing device. So is the Pre. So are all the Android phones. But Windows Phones? BlackBerrys? Symbian devices? As popular as some of these are, they’re obviously not being used as smartphones.

The other key piece here, and one that’s not obvious from looking at the chart, is total browsing: It’s up. Way up. 193% up, in just one year. So when I talk about the iPhone falling to second place, I’m not declaring a loser—just a platform that’s winning more slowly. (Note: AdMob was recently, and generously, acquired by Google, though their advertising solutions are still cross-platform.) [Ars Technica]

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Monday, March 29th, 2010 charts No Comments

The iPad Is Not Expensive—for an Apple Product, Anyway [Ipad]

Source: http://gizmodo.com/5504777/fact-the-ipad-is-not-expensivefor-an-apple-product-anyway

Fact: The iPad Is Not Expensive—for an Apple Product, AnywayThe iPad is not expensive. In fact, compared to other products through Apple’s history, it’s very cheap. It’s not opinion. It’s fact, as you can see in this comparative graphic, covering every major Apple device launch since the Apple I.

When you adjust the prices to 2010 dollars, the iPad is the second-cheapest major device ever sold by Apple. And when I say major I mean a device that was supposed to change the industry or create a new product category, like the Apple II, the Mac, the PowerBook 100, the Newton Message Pad, the iPhone, or the iPod, the only device cheaper than the iPad. [Vouchercodes]

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Monday, March 29th, 2010 charts No Comments

iPhone OS is still king of the mobile web space, but Android is nipping at its heels

Source: http://www.engadget.com/2010/03/29/stats-iphone-os-is-still-king-of-the-mobile-web-space-but-andr/

AdMob serves north of 10 billion ads per month to more than 15,000 mobile websites and applications. Thus, although its data is about ad rather than page impressions, it can be taken as a pretty robust indicator of how web usage habits are developing and changing over time. Android is the big standout of its most recent figures, with Google loyalists now constituting a cool 42 percent of AdMob’s smartphone audience in the US. With the EVO 4G and Galaxy S rapidly approaching, we wouldn’t be surprised by the little green droid stealing away the US share crown, at least until Apple counters with its next slice of magical machinery. Looking at the global stage, Android has also recently skipped ahead of Symbian, with a 24 percent share versus 18 percent for the smartphone leader. Together with BlackBerry OS, Symbian is still the predominant operating system in terms of smartphone sales, but it’s interesting to see both falling behind in the field of web or application usage, which is what this metric seeks to measure. Figures from Net Applications (to be found at the TheAppleBlog link) and ArsTechnica‘s own mobile user numbers corroborate these findings.

Stats: iPhone OS is still king of the mobile web space, but Android is nipping at its heels originally appeared on Engadget on Mon! , 29 Mar 2010 10:18:00 EST. Please see our terms for use of feeds.

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Monday, March 29th, 2010 charts No Comments

How low can you go? Poll of what percentage of people trust advertising

Source:  http://www.marketingcharts.com/topics/behavioral-marketing/distateful-ads-hurt-brand-appeal-12414

34%  of respondents 18 and up said soft drink advertising was the most trustworthy,

22%  said fast food advertisements rated most trustworthy

18% pharmaceutical companies

14% auto companies

13% financial services companies

If 1 in 3 or as low as 1 in 10 trust ads, even if they saw the ads, they are likely to ignore them or NOT base their purchase decisions on them. Imagine if you had spent a ton of money making the ad, and another ton of money to air or place the ad, how low the ROI would be, if any.

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Monday, March 29th, 2010 digital 1 Comment

Advertising Can Prevent Purchases

Source:  http://www.marketingcharts.com/topics/behavioral-marketing/distateful-ads-hurt-brand-appeal-12414/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

More than one-third of Americans will not purchase a brand because of distasteful advertising,according to a new Adweek Media/Harris Poll.

Advertising Can Prevent Purchases

Thirty-five percent of respondents said they have chosen not to purchase a certain brand because they found the advertisements distasteful. Another 22% said they have not done so but have thought about doing it, and 43% said they have never done so.

Gender, Age Make Varying Differences

The gender and age of a consumer can have a varying impact on whether they will choose not to buy a brand due to distaste for some part of its promotional strategy. Slightly more women (36%) have chosen not to purchase a brand due to its advertising than men (35%). However, more men have chosen not to purchase due to its spokesperson (32%) than women (25%). More men have also chosen not to purchase a product due to a program or event sponsored by it (29%) than women (22%).

College Grads, Wealthy More Easily Offended

College graduates and respondents earning more than $75,000 a year had the highest levels of choosing not to purchase a brand due to some part of its promotional strategy. Forty-three percent of college graduates have chosen not to purchase a brand due to distasteful advertising, compared to 37% of respondents with some college and 29% with a high school degree or less.

In addition, 33% of college graduates have chosen not to purchase a brand because of the spokesperson, compared to 31% of respondents with some college and 23% of respondents with a high school degree or less. And 33% of college graduates have chosen not to purchase a brand because of a sponsorship issue, compared to 27% of respondents with some college and 24% of respondents with a high school degree or less.



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Sunday, March 28th, 2010 digital 1 Comment

Tools of Production Enabling Everyone to Create Amazing Content

PixieTea, iphone makemusic, composing music video using iphone

Diane Birch Lives In a Projector Screen – music video

EveryDay Looper – Les Ramens

Lady Gaga – Poker Face by Applegirl (ver. I-Phone Apps)

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Saturday, March 27th, 2010 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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