How low can you go? Poll of what percentage of people trust advertising

Source:  http://www.marketingcharts.com/topics/behavioral-marketing/distateful-ads-hurt-brand-appeal-12414

34%  of respondents 18 and up said soft drink advertising was the most trustworthy,

22%  said fast food advertisements rated most trustworthy

18% pharmaceutical companies

14% auto companies

13% financial services companies

If 1 in 3 or as low as 1 in 10 trust ads, even if they saw the ads, they are likely to ignore them or NOT base their purchase decisions on them. Imagine if you had spent a ton of money making the ad, and another ton of money to air or place the ad, how low the ROI would be, if any.

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By: Dr. Augustine Fou Monday, March 29th, 2010 digital

1 Comment to How low can you go? Poll of what percentage of people trust advertising

  • [...] is all the more important when you consider the limited trust in advertising a recent research study you can reach here implies. As low as 1 in 3 trust ads in America. Now is that because so many ads are rubbish? Or [...]

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    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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