Viral videos that worked and ones that didn’t

1. Viral videos that worked – videos that made users aware of a product or drove interest in the product

Evian rollerbabies – http://www.youtube.com/watch?v=XQcVllWpwGs

Smirnoff Tea Partay – white guys rapping – http://www.youtube.com/watch?v=PTU2He2BIc0

Blendtec – will it blend? – http://www.youtube.com/watch?v=oRr7N7A4Wc0

Durex – Get it On – http://www.youtube.com/watch?v=t5sTBrs4fhQ

2. Viral videos that didn’t work — videos were remembered for the video itself and not for the product it was meant to market.

Megawooosh

LED Sheep Art

Synchronized Dance in Train Station

Kids Moving Eyebrows to Music

Numa Numa Guy

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By: Dr. Augustine Fou Friday, March 26th, 2010 viral videos

1 Comment to Viral videos that worked and ones that didn’t

  • [...] This post was mentioned on Twitter by Augustine Fou, Sharethrough. Sharethrough said: RT @acfou: Adweek: Does Viral Play? Quick, who can name a viral video that actually drove sales? http://bit.ly/aBrThS http://bit.ly/crqjCh [...]

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    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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