Archive for April, 2010

Apple’s Now the Biggest Phone Company in the US

Source: http://gizmodo.com/5528156/apples-now-the-biggest-phone-company-in-the-us

With Motorola’s latest quarterly sales of 8.5 million, the former biggest phonemaker in the US lost its lead to Apple, who sold 8.8 million iPhones last quarter. A moment of reflection, please. [AppleInsider]

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Friday, April 30th, 2010 statistics No Comments

Android Phones Surpass iPhone in Web Traffic

Source: http://lifehacker.com/5525578/android-phones-surpass-iphone-in-web-traffic

Android Phones Surpass iPhone in Web TrafficAccording to data collected by mobile advertising network AdMob, Android phones have surpassed the iPhone in mobile traffic—at least in terms of ads served to the devices, which is a pretty good measure for overall traffic. As mobile browsers account for more and more of our online time, it’ll be interesting to see how the OS distribution works out. [TechCrunch]

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Wednesday, April 28th, 2010 statistics No Comments

Two recent beneficiaries of social amplification

from zero to 3 million unique visitors in 8 months – groupon.com

Lady Gaga has achieved sustained search volume in about 2 years

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Tuesday, April 27th, 2010 SEO 1 Comment

Do you know where your ads are being shown?

Protecting brand reputation is the #2 top concern among advertisers, according to a 2009 Aberdeen Group study. And yet, there is still not much they can do to see where, next to what, or in what context their ads are being shown.

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Monday, April 26th, 2010 display advertising 1 Comment

How many users does Blippy have now?

In the wake of the PR nightmare/stroke-of-genius are there only 23,700 exhibitionists left for blippy.com (the site that lets users publish every single transaction from their credit card statement live)?

http://bit.ly/93Kpdy

NYTimes Article:  http://nyti.ms/9ZK0M9

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Monday, April 26th, 2010 digital 1 Comment

YouTube Quietly Adds Movie and TV Show Rentals From 99 Cents

Source: http://gizmodo.com/5522756/youtube-quietly-adds-movie-and-tv-show-rentals-from-99-cents

YouTube Quietly Adds Movie and TV Show Rentals From 99 CentsAfter tinkering with movie rentals in January, YouTube’s added a bunch of movies and TV episodes you actually want to see. We’re not just talking art-house Sundance Film Festival flicks—now, you can get a bit of anime too.

There’s still nothing particularly mainstream on the YouTube store, with indie films, Bollywood stuff and documentaries mostly on offer, viewable for 48 hours after renting. They cost between 99 cents and $4, with payments made via Google Check-Out.

It’s a worthy competitor to iTunes and the various gaming consoles that offer downloads, but I think it’s obvious to all that YouTube still needs to strike some deals with movie studios to get some decent stuff up on the site. What happened to the WSJ’s reports last year that Lion’s Gate, Sony and Warner Bros were in negotiations with Google, eh? [ReadWriteWeb via TechRadar]

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Friday, April 23rd, 2010 news 1 Comment

Comparing Watch Brands via Search Volume

Two insights from this chart:

1. people buy watches for Christmas

2. overall search volume has been on the decline consistently for years

3. only watch brands which are mainly watches (vs Cartier which also makes jewelry, etc.) and also not generic words (e.g. omega) are detectable

Watch brands which are generic words like “omega” or “citizen” are hard to distinguish from the search volume for the generic word.

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Thursday, April 22nd, 2010 digital 1 Comment

Comparing Paid Celebrity Endorsements and Natural Search

Maria Sharapova vs Megan Fox

Canon has spent millions of dollars on promoting Maria Sharapova, but no one has spent much money on promoting Megan Fox on television ads. But from the search volume, Megan Fox has far larger search volume (implying people remember her name and search for it) versus Maria Sharapova.

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Thursday, April 22nd, 2010 digital 1 Comment

TV Ad Revenues Drop 12% Online ad revenues grew 8% from 2008 to 2009

With the greater efficiencies of digital, the overall “pie” will shrink because fewer dollars are needed to achieve the same effect. In other terms — for every DOLLAR pulled out of traditional and general advertising, 20 – 50 CENTS is put back into “digital” channels and tactics. Thus the overall pie will continue to shrink while some parts grow and other parts shrink dramatically.

Source: http://www.marketingcharts.com/print/magazine-ad-revenues-pages-fall-in-q1-2010-12574

Ad pages also declined in Q1 2010 compared to Q1 2009, falling 9.4%, according to the Publishers Information Bureau (PIB).

Source: http://www.marketingcharts.com/television/tv-ad-revenues-drop-12-12613/yankeegroup-media-averages-apr-2010jpg/

Total US TV and online advertising revenues dropped 12% in 2009, although online revenues independently grew, according to research from The Yankee Group.

TV Revenue Decline Worse than Expected
In 2009, the total US TV and online advertising market totaled $67 billion, compared to $77 billion in 2008. TV advertising, by far the largest portion of this combined market, was hit especially hard by reductions in spending during 2009.

The TV ad market declined 21.2%, from $52 billion to $41 billion, between 2008 and 2009. This was significantly more than the 4% (or roughly $2.1 billion) decline The Yankee Group originally forecast in June 2009. As highlighted below, a shift in consumer attention primarily drove the steep decline in the TV ad market.

TV’s Loss is Internet’s Gain
Internet advertising grew during 2009, as a result of consumers spending more time online and less time watching TV. Online ad revenues grew 8.3% between 2008, when they totaled $24 billion, and 2009, when they totaled $26 billion.

Media Consumption Dwindles
The total amount of time consumers spent on media per day actually declined 14.3% between 2008 and 2009. Consumers spent about 14 hours per day on media in 2008, but only 12 hours per day in 2009. Most of the decline in media consumption was represented by declining TV viewership.

Americans spent an average of three hours and 17 minutes per day consuming TV and video in 2009, compared to an average of four hours and 13 minutes a day consuming online content. In addition, average daily mobile phone use reached one hour and 18 minutes. Thus Yankee Group advises marketers and advertisers to increase their focus on online and mobile promotions.

Annual US Ad Spending Falls 12.3%
Total US advertising expenditures (including print, radio, outdoor and free standing inserts) fell 12.3% in 2009, to $125.3 billion, as compared to 2008, according to Kantar Media.

Some of Kantar’s findings echo findings from the Yankee Group. Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the telecom, factory auto and travel categories. Meanwhile, spot TV advertising fell 23.7%, Spanish language TV advertising dropped 8.9%, network TV fell advertising 7.6%, and cable TV advertising only fell 1.4%.

About the Data: Statistics are taken from the updated Yankee Group “2009 Anywhere Advertising Forecast.”

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Thursday, April 15th, 2010 news, statistics 1 Comment

Amazon Runs Away With Retailing Pt. II (AMZN)

Source: http://www.businessinsider.com/chart-of-the-day-amazon-sales-vs-retail-2010-4

button more charts
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We’ve updated our chart demonstrating Amazon’s amazing retail growth.

When last we looked Amazon was running away with retail sales compared to competitors. Today, it’s sprinting away with it.

We used the first quarter of 2003 as our base, then took a look at the growth in sales from Amazon, E-Commerce, and offline retail sales.

chart of the day, amazon, e-commerce, retail sales, 2003-2009

Follow the Chart Of The Day on Twitter: www.twitter.com/chartoftheday

Join the conversation about this story »

See Also:

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Thursday, April 15th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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