Comparing Paid Celebrity Endorsements and Natural Search

Maria Sharapova vs Megan Fox

Canon has spent millions of dollars on promoting Maria Sharapova, but no one has spent much money on promoting Megan Fox on television ads. But from the search volume, Megan Fox has far larger search volume (implying people remember her name and search for it) versus Maria Sharapova.

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By: Dr. Augustine Fou Thursday, April 22nd, 2010 digital

1 Comment to Comparing Paid Celebrity Endorsements and Natural Search

  • [...] This post was mentioned on Twitter by Augustine Fou. Augustine Fou said: Do paid celebrity endorsements still work? umm… uh-oh (pic) – http://bit.ly/99X0Ue [...]

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    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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