Comparing Watch Brands via Search Volume

Two insights from this chart:

1. people buy watches for Christmas

2. overall search volume has been on the decline consistently for years

3. only watch brands which are mainly watches (vs Cartier which also makes jewelry, etc.) and also not generic words (e.g. omega) are detectable

Watch brands which are generic words like “omega” or “citizen” are hard to distinguish from the search volume for the generic word.

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By: Dr. Augustine Fou Thursday, April 22nd, 2010 digital

1 Comment to Comparing Watch Brands via Search Volume

  • […] This post was mentioned on Twitter by Augustine Fou. Augustine Fou said: This is what happens when your brand name is a generic word (pic) #citizen #omega #tag #momentum #fossil – http://bit.ly/aJrv85 […]

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    Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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