Archive for May, 2010
The Half-Life Of A YouTube Video Is 6 Days (GOOG)
Source: http://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5
 |
|
 |
 |
A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul. After 20 days, a YouTube video has had 75% of its total views.
That’s a really short life span for YouTube videos, and it’s probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its views.
Why? In the last two years, YouTube has improved its user interface, which helps videos get seen early on. Also, the world has gotten more adept at embedding and sharing videos in real-time via Twitter and Facebook. (And there’s probably more video to choose from.)
What’s this mean for publishers? For one thing, publishers should have advertising/monetization schemes ready to go for their videos right when they’re published, because the hits come early.
It also means companies should be actively uploading videos to YouTube, says David Burch, a rep at TubeMogul. He notes that major companies like the NBA have been good at getting clips on YouTube quickly. If they didn’t act fast, then they could miss an opportunity to get eyeballs.
Follow the Chart Of The Day on Twitter: www.twitter.com/chartoftheday
Join the conversation about this story »
See Also:
online reputation management – augustine fou
Related searches for “augustine fou”:
augustine fou mrm worldwide
augustine fou behavioral targeting
augustine fou consumer insights
augustine fou clickz
augustine fou go
augustine fou mckinsey & company
augustine fou strategy consulting
dr augustine fou
augustine fou marketing
augustine fou social
Digital Strategist
online reputation management for brands — see “digital footprint score”
Social Media Strategist
ABC’s subscription video plans leaked in consumer survey?
Source: http://www.engadget.com/2010/05/27/abcs-subscription-video-plans-leaked-in-consumer-survey/
At Engadget HQ, we take great care not to trumpet the claims of a web survey, as it’s always difficult to tell who’s actually doing the surveying — and even if we could, consumer surveys are all about a “what if” that may never actually come to pass. That said, it looks like maybe ABC is conducting a study asking folks whether they’d be interested in a subscription to an ABC.com streaming video service, and maybe that service might have a wide variety ABC shows, past and present, fully on-demand. Sound familiar? Interestingly, the subscription would seem to be offered alongside the existing free service, and both paid and free would have advertising, though reduced by 20 percent for those coughing up the fee. You can find a list of potentially potential shows included in the gallery below, forwarded to us by an anonymous tipster; we tried to take the survey ourselves, but were promptly rejected for our love of FlashForward.
ABC’s subscription video plans leaked in consumer survey? originally appeared on Engadget on Thu, 27 May 2010 20:41:00 EDT. Please see our terms for use of feeds.
Permalink | | Email this | Comments
Is Android fragmented or is this the new rate of innovation?
Source: http://www.engadget.com/2010/05/22/entelligence-is-android-fragmented-or-is-this-the-new-rate-of-i/
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.
A few weeks ago I sat down with the father of Android, Andy Rubin. Andy’s a super smart person, having done stints at Apple, General Magic, WebTV and Danger before starting the Android project. We talked about a lot of things, and we particularly spent time discussing Android fragmentation. I’ve written in the past about my concern that the Android platform is fragmenting much like desktop Linux has over the years, and the potential for the platform to turn into a patchwork of devices and vendor specific modifications that bear little relationship with each other. I’ve spent a lot of time thinking about my conversation with Andy, and I’ve rewritten this column more than a few times as a result.
Today, there are at least five different versions of Android on the market. Many of them are highly customized to allow for new features and device differentiation, but that same customization also makes it harder for vendors to update them to the latest versions. New releases and versions of Android are often outdated by newer versions in the span of just a few weeks. For example, the Nexus One when released was capable of running apps like Google Earth that devices such as the Droid could not, because it ran Android 2.0, not 2.1.Tablet vendors complain their Android offerings lack features such as Android Market because Google forbids them to install the marketplace app, forcing them to create proprietary alternatives. It would appear Android is indeed fragmenting — but perhaps there are other forces at work.
When I spoke with Andy, he pointed out there are several classical symptoms of platform fragmentation. First, older APIs no longer work and break in new releases. Second, multiple application marketplaces offer different applications that lack uniformity across platforms. Both of these are true when you look at desktop Linux. Neither are true of Android.
Continue reading Entelligence: Is Android fragmented or is this the new rate of innovation?
Entelligence: Is Android fragmented or is this the new rate of innovation? originally appeared on Engadget on Sat, 22 May 2010 20:21:00 EDT. Please see our terms for use of feeds.
Permalink | | Email this | Comments
Cardpool Saves You Money with Discounted Gift Cards
Source: http://lifehacker.com/5544506/cardpool-saves-you-money-with-discounted-gift-cards
We’ve all gotten a gift card or two that we wished had been to a different store or just been plain old cash. Cardpool is a web site for people selling—and to your benefit, people looking!—for discounted gift cards.
How discounted? Discounts range from 3-30% on gift card purchases. Let’s say, for example, you were going to do some shopping at The North Face outdoor store. You could head over to the listing in Cardpool for The North Face, grab a card around the purchase amount of the items you’re looking for, and save an automatic 15%.
Cardpool only accepts cards that have no expiration date or associated fees so you’ll never be stuck with a card that is decreasing in value because of non-use fees or on the cusp of expiration. While you’re considering stocking up on gift cards, make sure to check out how to maximize their use and value.
Movie Tickets Reach $20
Source: http://gizmodo.com/5544536/movie-tickets-reach-20
Starting with Shrek Forever After, three AMC theaters in New York will begin selling $20 adult movie tickets on their IMAX screens. Even for a loose-moneyed film buff like me, that’s just too much.
After The Dark Knight, the industry realized just how much IMAX ticket prices could bolster profits. After Avatar and Alice In Wonderland, the same proved true, along with the enticement of 3D.
(Evidently, domestic grosses of $533,345,358, $748,590,960 and $331,666,06, respectively, weren’t enough for Hollywood—nor was the fact that Avatar made $120,000,000 just on IMAX screens, just in the US.)
So a more extreme version of gouging begins at theaters. And just as the public cried about $10 movie tickets while continuing to flood the theaters in droves, many will still pay $20 to see the latest Shrek, complaining about it until they forget that the world was ever any different.
But you know what? I won’t, not now or in the near future. And I’m about as fiscally irresponsible and movie obsessed as idiots come. That’s a bad sign for movie theaters and studios alike, as it means the more sane amongst you will bail on theaters for sure (if you haven’t already).
(Oh, but compared to movie theater popcorn, tickets are still pretty cheap!) [WSJ]
Coke vs Pepsi vs Dr Pepper
regional differences in the interest (search volume) for coke, pepsi, and dr pepper
UPDATE: January 29, 2013 – Pepsi continues to trend down in search interest and market share. See Relative Search Volume Mirrors Market Share
IDC and Gartner award smartphone growth prizes to Apple and Google
Source: http://www.engadget.com/2010/05/19/idc-and-gartner-award-smartphone-growth-prizes-to-apple-and-goog/
Get ready to rumble, the latest Gartner and IDC smartphone numbers are out to give us a pretty good idea of how things shape up globally. Remember, IDC measures vendor shipments while Gartner measures actual handset sales to end users. So what does the data tell us? Well, to start with, in terms of smartphone devices, Gartner claims a 48.7% increase in smartphone sales of 54.3 million units in Q1 2010 compared to Q1 2009 — IDC pegs growth at 56.7% on 54.7 million units for the same period. Both estimates easily outpace the 17% or 21.7% growth in worldwide units of mobile phones moved according to Gartner and IDC, respectively.
IDC’s list of top 5 smartphone device makers (pictured above) has Nokia at the number one spot repeating its 39.3% share as it did in Q1 of 2009 while RIM is down slightly from 20.9% in 2009 to a 19.4% market share in 2010. Apple (up from 10.9% to 16.1%) more than doubled its device shipments in the last year as HTC (up from 4.3% to 4.8%) and Motorola (up from 3.4% to 4.2%) all managed to increase their shares on higher volumes.
Regarding smartphone OS market share, Android’s global numbers echo its success in the US jumping from a 1.6% market share to 9.6% in just one year. Gartner claims that sales of Android-based phones increased 707% year-on-year to displace Windows Mobile in the top 5 for the first time. Apple’s iPhone OS also saw growth from 10.5% in 1Q09 to 15.4% in 1Q10 as both RIM (down from 20.1% to 19.4%) and Symbian (down from 48.8% to 44.3%) dropped. See the OS numbers broken down into a no-nonsense table after the break.
Continue reading IDC and Gartner award smartphone growth prizes to Apple and Google
IDC and Gartner award smartphone growth prizes to Apple and Google originally appeared on Engadget on Wed, 19 May 2010 04:44:00 EST. Please see our terms for use of feeds.
Permalink | | Email this | Comments
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing
Collaborators – Digital Profs
Pages
Popular Posts
- What is Web 3.0? Characteristics of Web 3.0
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- Facebook advertising metrics and benchmarks
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Lady Gaga "Poker Face" X-Rated Lyrics Hidden in Plain Sight
- Digital Profs - Collective Digital Wisdom
- Twitter's Path To 33 Billion Tweets Per Year
- Social Media Is Changing How Supply And Demand Works For Big Brands
Tags
Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
- LivePhotoFrame – upload and remotely manage a digital photo frame via unique URL
- MedleyTuner – create a continuous listening experience by uploading mp3s
- MusicSamplr – discover new artists and music, listen to samples
- SharedMost – what links on ANY webpage are shared most?
- Signatory – sign and date a document and verify it hasn't been altered since that exact time.
- WebTeleprompter – just what it says it is
Archives
- February 2016 (2)
- January 2016 (6)
- October 2015 (2)
- September 2015 (7)
- August 2015 (6)
- July 2015 (2)
- June 2015 (5)
- May 2015 (4)
- April 2015 (32)
- March 2015 (57)
- February 2015 (79)
- January 2015 (86)
- December 2014 (69)
- November 2014 (98)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (93)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (22)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)
40 percent of iPhone sales are enterprise, Android ‘built with a very specific focus to consumers’
Source: http://www.engadget.com/2010/05/27/atandt-40-percent-of-iphones-are-enterprise-android-built-with/
It isn’t just Verizon’s Lowell McAdam with fascinating commentary at this Barclays Capital tech conference going down in New York this week. Ron Spears, who leads up AT&T’s Business Solutions division, had some notable things to say about enterprise mobility — specifically, the iPhone’s role in taking businesses to the road, a magic trick typically associated almost exclusively with BlackBerry over the past ten years. Basically, Spears says that he’s seeing extraordinary uptake on the business side with the iPhone since 2008 and the introduction of the platform’s first enterprise-focused features; in fact, he claims that “four out of every 10 sales” are to enterprise users these days and that it has all but caught up to BlackBerry for the kind of modern, tight, full-featured security that your average IT department needs. On a related note, Spears says that he hasn’t “seen the Android platform yet in the enterprise space,” but that he figures it’ll evolve over time to become “hard to ignore” to the enterprise segment. Of course, considering that AT&T has virtually no presence in the Android market at the moment, we’re not surprised that he’d take a lukewarm tack — so here’s hoping that changes fast. Follow the break for more highlights of Spears’ comments.
Continue reading AT&T: 40 percent of iPhone sales are enterprise, Android ‘built with a very specific focus to consumers’
AT&T: 40 percent of iPhon! e sales are enterprise, Android ‘built with a very specific focus to consumers’ originally appeared on Engadget on Thu, 27 May 2010 17:42:00 EDT. Please see our terms for use of feeds.
Permalink | | Email this | Comments
Share this:
Tags: amp, android, Barclays, barclays capital, BlackBerry, break, business, business side, business solutions, capital, commentary, conference, consumers, Continue, course, department, division, EDT, enterprise, enterprise android, enterprise mobility, enterprise segment, enterprise space, fact, featured security, focus, introduction, iPhon, iPhone, kind, Lowell McAdam, magic trick, market, May, mobility, moment, New York, note, percent, Permalink, Platform, presence, reading, road, role, Ron Spears, security, segment, side, space, tack, tech, Thu, time, trick, uptake, use, Verizon, Week