Source: http://gizmodo.com/5534285/how-much-tech-companies-are-spending-on-advertising

How Much Tech Companies Are Spending On AdvertisingYahoo’s reportedly ponying up $85 million for an upcoming ad campaign—nearly twice as much as they spent on advertising in all of 2009. But as this chart shows, Yahoo’s wager looks puny next to Microsoft’s massive ad spending.

According to Kantar Media, who provided Silicon Alley Insider with numbers for total ad spending (print, online, radio, tv, and outdoor), Microsoft spent some $518 million on advertising last year, over twice as much as Apple did, with $249 million. And I’m not entirely sure they got their money’s worth—I’m having a hard time thinking of much recent Microsoft propaganda besides those “make a PC for under $1000” commercials, which basically seemed like Best Buy spots anyway. Update: also, this.

Of these six companies, eBay spent the biggest chunk of their revenue on self-promotion, presumably trying to keep their name prominent even as they lose members to services like Craigslist. And equally interesting to how much money Microsoft and eBay spent is how little Google did. I guess life is good when you’re a verb. [SAI]

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By: Dr. Augustine Fou Sunday, May 9th, 2010 charts

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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