Archive for June, 2010

YouTube Gets It, Will Allow Ad Skipping

Source: http://gizmodo.com/5576453/youtube-gets-it-will-allow-ad-skipping

There’s nothing worse than watching a 30-second ad to watch some 30-second clip of something the world inevitably finds funnier than you do. Google/YouTube are acknowledging this phenomenon of the consumer psyche and will introduce an ad-skip button this year.

The idea is as simple as this: If an advertiser’s commercial isn’t captivating enough to watch in its own right, it’ll be skipped by viewers. If viewers don’t watch the ad, Google doesn’t charge the advertiser.

Now I know what you’re thinking: Why would anyone watch an ad voluntarily? See exhibit A, the lead video in which the god of the infomercial, Ron Popeil, does his thing. The only way that 9-minute clip could be more captivating is to put ANOTHER 9-minute Ron Popeil clip in front of it.

This skippable ad model will inevitably lead to better ads—at least in terms of catering the online attention span—and, for those of us* with the libidinal fortitude to turn a blind eye on GoDaddy-esque BOOBIES BOOBIES BOOBIES teasers, a lot more free time. [WSJ via Fast Company]

* OK, maybe I don’t skip every such commercial. But I only** watch them to be educated enough to write about them on Giz.

** This is a flat-out fabrication***.

*** What sort of monster have I become?

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wednesday, June 30th, 2010 digital No Comments

Android App Tells You If Your Fruit Loops Are Safe To Eat

Source: http://gizmodo.com/5576191/android-app-tells-you-if-your-fruit-loops-are-safe-to-eat

Android App Tells You If Your Fruit Loops Are Safe To EatKellog’s [sic] Recalled Products is a new Android app. It lets you scan the barcodes on Kellogg’s items, with the results compared against a recalled products database—so you know what’s edible and what may contain traces of glass/metal/human skin.

It exists because Kellogg’s recently released a product recall for a wide range of its cereal products, thanks to buyers reporting an “uncharacteristic off-flavor and smell coming from the liner”—this app will help you avoid such instances of breakfast unease. App developers think of everything. [Android Pit]

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wednesday, June 30th, 2010 digital No Comments

Dr. Thaker is now accepting new patients

as I was walking home today along Park Avenue in New York City …  this is what I saw…  :-)  

the picture below is the "old way" of getting new patients — ZocDoc is the "new way."  The old way relied on people walking by and seeing the sign, then remembering it, then remembering the number when they needed a foot doctor, etc. (ironically, if they had foot problems they may never even walk by to see the sign on Park Ave). 
dr-thaker-accepting-patients.jpg

Tags: , , , , , , , , , , , , , , , , , , ,

Wednesday, June 30th, 2010 news No Comments

Source: http://gizmodo.com/5574937/starbucks-is-slowly-reviving-the-coffee-nerding-of-america

Starbucks Is Slowly Reviving the Coffee Nerding of AmericaThe Clover was a nerd’s way to make coffee. Every parameter precisely, digitally controlled, for the most of tweaky of experimentation—or you can make the exact same cup over and over. Then Starbucks bought the company.

What happened next: Waves of independent coffee shops ditched their $10,000 Clover machines, for practical and philosophical reasons. Starbucks rolled them out to 50ish stores across the Northeast, Seattle and San Francisco. Then expansion stopped. That was almost two years ago.

Starbucks’ first Clover showed up in New York around two months ago, in a nearly 20-year-old location that’s been converted into a concept store. The thaw is beginning. Starbucks plans to finally expand the Clover’s footprint gradually over the next 6-8 months, as they figure out how to integrate the machine into the natural rhythm of stores—which is basically dominated by Frappuccinos these days, not coffee.

In a way, it’s a hard sell. The kind of people who would be most interested in coffee made via Clover, designed to pull the most out of a coffee—so shitty coffee would taste shittier—don’t go to Starbucks. Starbucks is so reviled by people who actually like coffee that they’ve experimented with burying the Starbucks name two pilot stores in Seattle which are designed to look more like the kind of place that serves Intelligentsia or Stumptown coffee. So it’s heartening to see them try to live up a bit more to the ideals of caring about coffee and how it’s served.

Starbucks Is Slowly Reviving the Coffee Nerding of AmericaFor instance, while 30 days is what Starbucks considers the expiration date on beans in a store—16 days longer than any self-conscious shop would serve them—if you order a cup made with Clover, you’re far more likely to get beans roasted within the 2-week mark. (In part because there are limited quantities of some coffees served using Clover, like the Jamaica Blue Mountain they’re offering starting tomorrow.)

They’re also making use of their spin on Clovernet, which was one of the big hype points of the machine: Shops and their baristas could share, upload and download recipes for coffees made via Clover. Starbucks pushes recipes for each coffee it serves on the Clover—around 4-6—to stores via a similar network, so there are custom parameters for each coffee. African coffees get a different treatment versus South American ones, as they should.

For all the technology in the Clover, though, it ultimately comes down to the guy (or girl) handling it. Hopefully, it’s someone nerdy enough to know what the Clover was before it landed in front of them at Starbucks.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, June 28th, 2010 Uncategorized No Comments

Apple sells 1.7 million iPhone 4s through Saturday, June 26

Source: http://www.engadget.com/2010/06/28/apple-sells-1-7-million-iphone-4s-through-satruday-june-26/

There you have it. 600,000 pre-orders turned into 1.7 million iPhone 4 sales through this Saturday — the Sunday transactions haven’t even been tallied up yet. One more reason for Steve and company to look smug. That eclipses the 3GS’ already phenomenal 1 million units sold over a weekend, and stands pretty much head and shoulders above any other launch the mobile world has yet seen.

Continue reading Apple sells 1.7 million iPhone 4s through Saturday, June 26

Apple sells 1.7 million iPhone 4s through Saturday, June 26 originally appeared on Engadget on Mon, 28 Jun 2010 08:34:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, June 28th, 2010 news No Comments

Developers to get native x86 version of Android 2.2 this summer?

Source: http://www.engadget.com/2010/06/28/developers-to-get-native-x86-version-of-android-2-2-this-summer/

We knew that Intel had designs on Android for its Moorestown CPU, and as you might have guessed, the company’s plans don’t stop there. Renee James, a Senior VP at Intel, recently said as much in a conversation with APC. Apparently, devs can look forward to seeing a fully native x86 version of Froyo at some point this summer. James goes on to say that “all of the code will be fed back into the open branch that will be created for x86″ Awesome! Perhaps 2011 will see a flood of generic, Atom-powered Android tablets. Because we don’t see enough generic Android tablets as it is.

Developers to get native x86 version of Android 2.2 this summer? originally appeared on Engadget on Mon, 28 Jun 2010 11:51:00 EDT. Please see our terms for use of feeds.

Permalink Notebook Italia  |  sourceAPC  | Email this | Comments

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monday, June 28th, 2010 news No Comments

Google Rolling Out "Google Me," Their Facebook Killer, Very Soon [Unconfirmed]

Source: http://gizmodo.com/5573953/rumor-google-rolling-out-google-me-their-facebook-killer-very-soon

Well this is kinda wacky. Citing a “very credible source,” Digg founder Kevin Rose tweeted that Google is readying “Google Me,” a social service intended to go toe-to-toe (face-to-face?) with Facebook. It’s like Google stalking, but official, and thus marginally less creepy!

Google Buzz, their most recent foray into social networking, was not a resounding success (read: total privacy shitshow) and I imagine there’s some lingering skepticism about Google’s ability to actually keep all of its users information on lockdown.

Then again, they already know just about everything there is to know about you, so maybe it’d be easier to forget Facebook altogether and just click a button in Gmail that says, “Yes! Cull your extensive records to make a “Google Me” profile in my best image, selectively including the photographs and personal interests likeliest to get me laid.” Kidding, kidding, I promise that’s not what I’m all about. Seriously! Google me! [Kevin Rose via Runnin Scared and SF Weekly]

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Sunday, June 27th, 2010 news 1 Comment

Microsoft Is Still Huge

Source: http://gizmodo.com/5573995/microsoft-would-like-to-remind-you-that-theyre-still-quite-ginormous

Sure, Microsoft may have given away its lead and legacy in mobile and probably jumped into too many hyper-competitive sectors, but they still have the widest reach in technology. And they’re still pretty damn successful.

In recent years, Microsoft may be a step or two behind, but they’re relevant in nearly every sector. And with Office 2010, a new Xbox 360, Kinect, and perhaps most importantly, Windows Phone 7, all receiving substantial upgrades this year, 2010 is shaping up to be absolutely huge for them. And that’s coming off a 2009 where Windows 7, Bing and the Zune HD were introduced. We’re just so used to Microsoft being around that we sort of take them for granted for all the good that they do.

So Microsoft revealed some numbers to serve as a reminder:

• 150 million Windows 7 licenses sold

• 7.1 million projected iPad sales in 2010
• 58 million projected netbook sales in 2010
• 355 million projected PC sales in 2010

• less than 10% of US netbooks ran Windows in 2008
• 96% of US netbooks ran Windows in 2009

• 16 million subscribers to the largest 25 US daily newspapers
• 14 million Netflix subscribers
• 23 million Xbox live subscribers

• 173 million Gmail users
• 284 million Yahoo Mail users
• 360 million Windows Live Hotmail users

• $5.7 billion Apple net income for fiscal year ending in Sept 2009
• $6.5 billion Google net income for fiscal year ending in Dec 2009
• $14.5 billion Microsoft net income for fiscal year ending in June 2009

Yes, they’re patting themselves on the back a bit but the numbers are just staggering. If you’ve forgotten, now you know: Microsoft will always be a very, very big deal. [Official Microsoft Blog via Bits]

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Sunday, June 27th, 2010 news No Comments

Another predictable failure — the .xxx top-level domain

Despite the creation of the .xxx top-level domain (TLD), no one will use it. Porn purveyors will not use it for sure because they want to avoid parental control software which can easily block the entire TLD. And regular citizens won’t know to type it in or will simply add a .com after it because of force of habit. This is a perfect example of a lot of work that went into creating something that no one will use.

Source: http://lifehacker.com/5572900/icann-approves-xxx-porn-domain

A new top-level porn domain, XXX (e.g., http://pornexample.xxx), was approved today by ICANN, the non-profit organization responsible for managing the assignment of domain names and approval of new top-level domains like .com, .org, and so on. This doesn’t mean that all porn sites will leave their current cushy URLs for XXX, but it’ll be an easy block for concerned parents. [PC World]

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Saturday, June 26th, 2010 news No Comments

US consumers purchase $55 million worth of 3D TVs and Blu-ray players, despite the glasses

Source: http://www.engadget.com/2010/06/25/us-consumers-purchase-55-million-worth-of-3d-tvs-and-blu-ray-pl/

It’s early days yet, but NPD claims that revenue from US sales of 3D TVs and standalone 3D-capable Blu-ray players has exceeded $55 million in the first three months of availability. Mind you, this steady growth comes despite the absence of some major players. While that number might sound big, it’s tiny in comparison to the total number of TVs sold each month in the US and, according to our friend Ross Rubin, executive director of industry analysis at NPD, sales are expected to remain small throughout 2010. Regarding those much maligned 3D glasses, only 10% of those surveyed by NPD cited “looking silly” as a main concern. Instead, the biggest concern was not having enough glasses on hand for everyone looking at the set. A concern driven by cost, undoubtedly, and a dearth of survey participants from New York’s trendy Lower East Side.

Disclaimer: NPD’s Ross Rubin is a contributor to Engadget.

Continue reading US consumers purchase $55 million worth of 3D TVs and Blu-ray players, despite the glasses

US consumers purchase $55 million worth of 3D TVs and Blu-ray players, despite the glasses originally appeared on Engadget on Fri, 25 Jun 2010 06:58:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Friday, June 25th, 2010 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing