go-Digital Blog on Digital Marketing

Two Social Success Stories – Groupon and FourSquare

Groupon can add the following useful features:

- allow users to request the category, type, or even specific coupons they want — this can generate insights about demand and also tailor the offerings to the individuals; right now, most of the offers are local but are not relevant to me

FourSquare can add relationships with local businesses to offer specials or deals to frequent check-ins or Mayors — down to the specific Starbucks store or local hardware store.

Tags: category, category type, coupons, demand, FourSquare, frequent check, groupon, hardware, hardware store, ins, insights, local businesses, Mayors, offerings, relationships, Starbucks, starbucks store, store, tailor, type