go-Digital Blog on Digital Marketing

Google acquires ITA for $700m, dives headfirst into airline ticket search

Source: http://www.engadget.com/2010/07/02/google-acquires-ita-for-700m-dives-headfirst-into-airline-tick/

Look out, Kayak / Bing Travel — you both are about to have your respective worlds rocked. While Google has managed to stay on top (or close to the top) when it comes to almost everything search related, the company has curiously allowed smaller niche brands to handle the travel side. Even amongst the hardcore Googlers, avid flyers typically head to a place like Kayak to weigh their options, while vacation planners either do likewise or turn to Bing Travel. In a few months time, we suspect some of that traffic will be diverted back to El Goog. The company has just announced plans to acquire Cambridge-based ITA Software for a cool $700 million, which will put one of the world’s most sophisticated QPX software tools for organizing flight information into the hands of the planet’s most dangerous search ally. According to Google, the pickup will allow consumers to search and buy airline tickets with less hassle and frustration, though it’s quick to point out that it has “no plans to sell airline tickets [directly] to consumers.” For the travel junkies in attendance, there’s a high probability that you won’t find any better news coming your way today than this.

[Thanks, Matthew]

Continue reading Google acquires ITA for $700m, dives headfirst into airline ticket search

Google acquires ITA for $700m, dives headfirst into airline ticket search originally appeared on Engadget on Fri, 02 Jul 2010 13:02:00 EDT. Please see our terms for use of feeds.

Permalink Gadling  |  Official Google Blog, Google  | Email this | Comments

Tags: airline, airline ticket, airline tickets, ally, attendance, Bing Travel, blog, Cambridge, Cambridge-based, company, Continue, cool, dives, EDT, Engadget, everything, flight, flight information, flyers, Fri, frustration, Gadling, Goog, google, Googlers, hardcore, hassle, headfirst, information, ITA, ita software, Jul, Kayak, Matthew, news, niche, official, Permalink, pickup, place, planet, probability, QPX, reading, search, searchGoogle, side, software, software tools, tick, ticket, ticket search, time, today, traffic, travel, travel junkies, use, vacation, vacation planners, way, World