Archive for November, 2010
The online ad market is poised to grow by $50 billion as advertisers shift their money from offline to online, argues Morgan Stanley analyst Mary Meeker.
Below, you can see her charting out why she thinks it’s going to happen. She says the time spent on the web is “out of whack” with the amount of money spent on online advertising.
Too much money is spent on print and TV. People spend more and more time online. Soon, the ad dollars will follow people to the web.
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It doesn’t seem like everyone’s jumped on the cord cutting bandwagon just yet, as the 2010 “Media Engagement Barometer” conducted by Vanson Bourne for Motorola surveyed 7,500 consumers in 13 countries (1,000 in the US) before issuing its findings that 86 percent of Americans subscribe to pay TV providers and 6% are using video/TV on the internet, even while free OTA TV is available. And those 3D TVs that are everywhere? Worldwide, they figured 75 percent of viewers either own or plan to own an HDTV in the next 18 months, while 4% currently own 3D sets, 25 percent indicated they plan to upgrade to one in the same time period. US stats pegged 59 percent of respondents with HDTVs, 20 percent with an internet enabled set and 25 percent with a smartphone. Other results indicate we haven’t seen the last of the Twitter widget on our TVs and set-top boxes either, with 58 percent of responses showing people have used social media during a TV broadcast and would switch providers to have it integrated in their TV service. Check out the press release after the break and PDF fact sheet for more statistical breakdowns while we figure out exactly what this means for any a la carte TV dreams.
Motorola video survey says Americans are still into paying for TV service, buying new TVs originally appeared on Engadget on Wed, 17 Nov 2010 18:02:00 EDT. Please see our terms for use of feeds.
If there’s one benefit to living in the technological backwater that is Europe, it’s that “innovations” like iAds take a little longer to filter though — but filter through they eventually do, as evidenced by Apple’s announcement that its mobile advertising platform is hitting the Old World this December. French and British iOS users will get to enjoy being pestered by L’Oreal, Renault, Louis Vuitton, Nespresso, Perrier, and Unilever next month, while their German counterparts will have their lives enriched in January. This follows on the heels of news that iAds is headed to Japan in early 2011 as well, covering the biggest developed markets with glorious promotional material. Advertisers don’t seem to be shying away from the platform, either, as Apple boasts it has signed up half of the top 25 US ad buyers (as judged by Ad Age). Full press release follows after the break.
Apple bringing iAds to Europe in December, nobody rejoices originally appeared on Engadget on Thu, 18 Nov 2010 04:35:00 EDT. Please see our terms for use of feeds.
Cybercrime experts have found proof that China hijacked the Internet for 18 minutes last April. China absorbed 15% of the traffic from US military and civilian networks, as well as from other Western countries—a massive chunk. Nobody knows why.
We know how it happened, however. On April 8, China Telecom’s routers sent messages declaring that their network channels were the fastest available at that point. Since the traffic routing is based on trust between the world’s telecommunication providers, other Internet routers redirected their traffic through China’s network.
Security expert Dmitri Alperovitch—VP of threat research at McAfee—says that this happens “accidentally” a few times a year, but this time it was different: The China Telecom network absorbed all the data and returned it without any significant delay. Before, this kind of accident would have resulted in communication problems, which lead experts to believe this wasn’t an accident but a deliberated attempt to capture as much data as possible.
As of why this happened, nobody knows. Alperovitch added that the Chinese could have captured and manipulated data passing through their network:
This is one of the biggest – if not the biggest hijacks – we have ever seen. What happened to the traffic while it was in China? No one knows. Imagine the capability and capacity that is built into their networks. I’m not sure there was anyone else in the world who could have taken on that much traffic without breaking a sweat.
While the US government says that this is not alarming, it’s certainly puzzling. It doesn’t make sense for China Telecom to act in this extraordinary way without an specific objective. Perhaps it wasn’t a malicious move, but it certainly seems like a test to its network power. In any case, it seems like it can happen again at any time.
I don’t know about you, but I don’t feel comfortable with the idea of China hijacking such a massive amount of information without explanation. [National Defense Magazine]
This is pretty bizarre, but when you consider the support they give writers on their Kindle program, it makes more sense. Would-be screenwriters can submit scripts to Amazon, which will buy the rights for $200,000 if they like it.
They get the exclusive rights for 18 months, and if they don’t do anything with the script in that time, then writers can go elsewhere. If, however, they decide to develop and distribute the movie, then they’ll cough up a further $100,000 to the budding writer, and give them a chance to win a further $1 million for their annual “best movie” award.
All their prize-winners will also get the opportunity to show their work to Warner Bros., who will take it from there and turn it into a massive blockbuster of a movie, most likely starring Leonardo DiCaprio and Julia Roberts (presumably she plays his Mom), where they all live happily ever after. Even if that’s not exactly what you wrote in your script… [Amazon Studios via SlashFilm via TechRadar]
Dynamics’ credit card-based computing platform makes what little money you have more secure (video) originally appeared on Engadget on Tue, 16 Nov 2010 14:21:00 EDT. Please see our terms for use of feeds.
AT&T, T-Mobile, and Verizon announce Isis national mobile commerce network originally appeared on Engadget on Tue, 16 Nov 2010 10:23:00 EDT. Please see our terms for use of feeds.
Google’s Product Search is adding local inventory listings from more than 70 retailers, including Best Buy, to show you not only the cheapest price on an item, but the closest place you can grab it and bring it home the same day. More »
What is the most important application on the iPad? According to our users, it’s Safari. We had over 500 readers fill in a survey about how they use the iPad.
Below, you can see one result from our survey. Web browsing is the number use for the iPad, followed by email and social networking.
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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