Archive for December, 2010

Facebook Takes "Most Visited Website of the Year" Title From Google [Data]

Facebook Takes "Most Visited Website of the Year" Title From GoogleAccording to data collected by information gathering service Hitwise, Facebook was this year’s most visited website. Of course, that is only if you count each Google property separately:

The combination of Google properties accounted for 9.85 percent of all U.S. visits. Facebook properties accounted for 8.93 percent, and Yahoo! properties accounted for 8.12 percent. The top 10 Websites accounted for 33 percent of all U.S. visits between January and November 2010, an increase of 12 percent versus 2009.

Still, not too shabby for Facebook. [Hitwise via TechCrunch]

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Thursday, December 30th, 2010 Uncategorized 1 Comment

Small Business Owner Optimism Surges

Small Business Owner Optimism Surges

The Wells Fargo/Gallup Small Business Index, a measure of small-business owners’ perceptions of their operating environments, surged 24 points in November 2010, from -28 to -4. This represents a sharp improvement from the previous in July 2010 and suggests that small business owners, though still more pessimistic than optimistic overall, are the most positive they […]<img src="http://feeds.feedburner.com/~r/marketingcharts/~4/8vNhHuNdfMU" height="1" width="1"/>

Wednesday, December 29th, 2010 news No Comments

iPad magazine sales numbers show steep decline over a few short months

iPad magazine sales numbers show steep decline over a few short months

Uh oh. Since its debut, the iPad has been variously hailed as the final nail in the coffin of all physical media and the savior of the magazine and newspaper industries. A few magazines, such as Wired, had truly impressive digital launches, with over 100,000 downloads of its first issue in June. It doesn’t seem, however, that the stellar start was in any way sustainable. According to the Audit Bureau of Circulations, which collects magazine circulation data from companies willing to furnish numbers, all iPad magazines have seen fall offs in downloads over the past few months. Wired was averaging 31,000 downloads from July through September, had 22,000 and 23,000 respectively in October and November. Other magazines have seen similar declines: Vanity Fair sold 8,700 downloads of its November issue, down from an average of about 10,500 from August through October; GQ sold 11,000 copies, its worst showing yet. Now, not all magazines release their numbers, of course — including The New Yorker, People, and Esquire — but the numbers we do have seem to be indicating a trend of general decline after a short burst of excitement.

iPad magazine sales numbers show steep decline over a few short months originally appeared on Engadget on Wed, 29 Dec 2010 12:21:00 EDT. Please see our terms for use of feeds.

Permalink Electronista  |  sourceWWD  | Email this | Comments

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Wednesday, December 29th, 2010 news No Comments

The Long Term Unemployment Problem May Be About To Look Much Worse

CHART OF THE DAY: The Long Term Unemployment Problem May Be About To Look Much Worse

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The Bureau of Labor Statistics announced changes to rules on how it calculates long-term unemployment Tuesday, according to The Hill.

The changes will expand the BLS’ ability to calculate unemployment for those beyond 99 weeks. Now, there will be a new box to tick, one saying 260 weeks or over unemployed.

That’s a box no one wants to tick, but many may have to.

This new stat is likely to give a much better view of the structural unemployment problem than the 27 week chart we have right now.

chart of the day, unemployed 27 weeks and over, dec 2010

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Wednesday, December 29th, 2010 news No Comments

Meet The YouTube Stars Making More Money Than EMTs, Cops, Firefighters, And Teachers

Meet The YouTube Stars Making More Money Than EMTs, Cops, Firefighters, And Teachers

youtube-star-ryan-higa-nigahiga-2010-12Several months ago, we ran a story estimating that ten independent YouTube stars were making over $100,000 a year, based off data provided by TubeMogul.

Here are the assumptions that were made:

  • We only took into account revenue from banner ads since not all partners have pre-roll or overlay ads on their videos.
  • YouTube banner ads have a two-second load delay; so, around 2.59% of viewers click away before the ad can load.
  • CPM for the banner ads are $1.50.
  • YouTube is splitting ad revenue with partners 50-50.

Some YouTubers on that list weren’t happy with our estimates and claimed that the numbers were “incorrect overall.” In wanting to get the best estimates, we’ve made a few changes to the formula.

After speaking with several YouTube partners about the matter, we’ve reduced the banner ad CPM down to $0.85. That means for every 1,000 channel views, a YouTube partner receives $0.85.

Banner ads also cannot be loaded and displayed on embedded videos; TubeMogul found that an average of 6.5% of a YouTube partner’s views come from its videos being embedded on other sites.

Views for each YouTube partner is taken across all their channels. For example, Shane Dawson garnered over 508 million views in 2010 across all three of his YouTube channels – ShaneDawsonTV, ShaneDawsonTV2, and Shane.

We’d like to emphasize again that these figures are ESTIMATES of just one revenue stream for these YouTube partners. Taking into account that YouTube didn’t exist six years ago and that it’s partnership program began in May 2007, it’s impressive to see that so many young entrepreneurs are able to support themselves through creative means on the Google-owned video sharing site.

While first-year EMTs make less than $32,000 a year, these YouTubers are raking in figures more than double that amount.

data-provided-by-tubemogul-use

Click Through The Richest YouTube Stars Of 2010 HERE >>

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Wednesday, December 29th, 2010 news No Comments

Which Stores Saw The Biggest Leap In Checkins For Christmas?

CHART OF THE DAY: Which Stores Saw The Biggest Leap In Checkins For Christmas?

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Here’s an interesting compilation of data on Foursquare checkins at major brands’ retail stores during Christmas week from Ad Age and social media analytics company Trendrr.

As you can see, Macy’s saw a huge a leap in checkins for the week of Christmas.

Good news for Macy’s? Probably.

But we think it’s an even better sign for Foursquare. Macy’s is a big department store, frequented by (mostly) normal people. As checkins at venues like Macy’s grow, so too, does Foursquare. If it’s ever going to become mainstream, it needs to see checkins at these sorts of places growing each week.

chart of the day, christmas week check-ins, dec 2010

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Wednesday, December 29th, 2010 news No Comments

Groupon Closing $950 Million Round, Valued At $4.75 Billion

Groupon Closing $950 Million Round, Valued At $4.75 Billion

Lots of excitement today about Groupon’s intention to raise a new monster round of financing, with speculation that the valuation of the still-young startup reaching nearly $8 billion. That speculation is only partially right, says a source with knowledge of the financing.

The company is raising big money – around $950 million. And the valuation is an impressive $4.75 billion valuation. Just not quite as impressive as the earlier figure being thrown around. A separate source says Allen & Co. is advising Groupon on the deal.

The company, which just recently turned down an acquisition offer from Google, has raised $171 million to date, much of it taken off the table by founders and execs. Our expectation is that much of this new round of financing, if not all of it, will also be used to cash out existing investors.

The deal should be closed in a few weeks, says our source.

Information provided by CrunchBase


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Wednesday, December 29th, 2010 news No Comments

If You Want to Keep Using The Internet, Learn Chinese Now

If You Want to Keep Using The Internet, Learn Chinese NowAccording to this infographic, Chinese will become the internet’s dominant language in five years. Obviously, every single webpage won’t be in Mandarin, but it’s a good reminder that China’s rise as a cultural force shouldn’t be ignored. [TheNextWeb via Gizmag]

Tuesday, December 28th, 2010 digital No Comments

Hedge fund using Twitter to predict stock prices, OK Cupid to meet girls

Hedge fund using Twitter to predict stock prices, OK Cupid to meet girls

For some reason, we weren’t surprised when Derwent Capital Markets announced plans to launch a hedge fund in February that will trade based on something called “Twitter sentiment,” among other things. The science behind it comes from researchers at the University of Manchester and Indiana University, which maintains that there is a correlation between public mood and the Dow Jones industrial average. Apparently, a calm public seems to indicate that the Dow will go up, while an anxious public indicates that the Dow will go down. And according to Johan Bollen, an associate professor of informatics and computing at IU, Twitter posts can be analyzed and used to judge the public mood — with a greater than 87 percent accuracy. Hit the source link to see him state his case.

Hedge fund using Twitter to predict stock prices, OK Cupid to meet girls originally appeared on Engadget on Sat, 25 Dec 2010 20:18:00 EDT. Please see our terms for use of feeds.

Permalink Business Insider  |  sourceBloomberg  | Email this | Comments

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Monday, December 27th, 2010 news No Comments

Facebook overtakes Yahoo, is now the third most trafficked website in the world

ComScore: Facebook overtakes Yahoo, is now the third most trafficked website in the world

ComScore — a common metric used to measure internet traffic — is showing off some impressive stats these days. In the month of November, for instance, Facebook overtook Yahoo! for the first time in worldwide traffic, with the social network nabbing 648 million unique visitors while the portal named after Gulliver’s Travels pulled in 630 million. What does this mean to? Well, to point out the obvious, it seems that while Facebook continues its epic growth, the relatively flat state of Yahoo!’s traffic is simply not enough to retain its third place spot behind Google and Microsoft’s sites, which grab up places one and two consistently. One note about these ComScore statistics, just in case you’re wondering about that last one: it ‘groups’ sites together rather than counting individual URLS, so for instance, the Microsoft sites take the number two spot en masse. In terms of U.S. traffic, Facebook still trails Yahoo! a bit, with 152 million visitors and 181 million, respectively, so if they’re truly hoping for world domination, they have their work cut out for them. We’re looking at you, Mark!

ComScore: Facebook overtakes Yahoo, is now the third most trafficked website in the world originally appeared on Engadget on Mon, 27 Dec 2010 13:50:00 EDT. Please see our terms for use of feeds.

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Monday, December 27th, 2010 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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