Archive for March, 2011
It’s a simple way to Like Google search results…
When you’re signed into your Google account, every Google search result will now have a +1 icon next to it (right now you have to activate in Google Experimental). If you find the search result useful or just enjoy the linked site, you hit the +1 icon. Google says by +1-ing a result you’re giving it a recommendation, a stamp of approval. More +1’s on a result means the site is more interesting.
…and is definitely social…
You can see what your friends +1’d which ideally lends more credence to a particular search result. Since Google displays so many sites, these little +1’s will help you sift out the crappy ones (if you didn’t banish them already). Imagine if your best friend found a link interesting and +1’d it. When you stumble upon that in the future, you’re probably going to click it.
…but isn’t a social network…
When the Google +1 project first started (as Google Me), it was billed to be Google’s Facebook killer. Clearly, it’s not. The +1 system works more like Likes in Facebook or Diggs in Digg, meaning to say it’s a bare bones simple way to show that you like something. That’s good! Google became the king of search because it was simple. +1 is simple.
…that will help Google target ads better…
You can also +1 ad’s, which combined with the data of your usual +1s of search results, will let Google learn more about you and better target their ads. It’s sort of like data research masked as a feature, like when Google offered free Google 411s to improve their voice recognition software, Google +1 improves their ad delivery system.
…and will eventually grow bigger…
Google isn’t done with +1 yet. They’ve learned from previous mistakes in Google Buzz and Google Wave where they dug a grave for those products by overhyping them. This time, by starting small with a simple +1 icon only available on Google search results, they can quietly go about their business and slowly add to it (like +1-ing directly from a website, from Chrome, from apps etc.).
…but won’t change the way you use Google. Yet.
Google +1 is another sign that Google wants to evolve into a more social search engine. All those +1’s they keep track of will not only help Google make their searches better, but also make them more relevant to your social circle. As the Internet gets clotted in cobwebs, having friends personally +1 the best sites keeps Google from falling too far behind Facebook and Twitter in social sharing. [Google +1]
Looks like not even mighty Google itself is able to resist the charms of a bit of widespread internet shorthand. +1, whether used to uprank an Engadget comment or in freehand writing to signify one’s support / approval of something, is making its way into Google search results. You’ll soon be able to throw a single thumb up on links or ads you find useful, which will then be used to inform your buddies about the value of that site. Recommendations are filtered using a typically complex algorithm intended to make them as relevant as possible, with people within your social circle (i.e. Gtalk buddies and Gmail contacts) getting a higher priority. The new +1 button will start off with English Google search and ads soon, to be followed by more products in Google’s portfolio and potentially more social linkups, such as via Twitter. The usual explanatory video follows after the break.
Google adding a +1 button to search results, hopes you Like it originally appeared on Engadget on Wed, 30 Mar 2011 14:39:00 EDT. Please see our terms for use of feeds.
A storm seems to be brewing over the realm of Android development. Bloomberg’s Businessweek spies have received word from “a dozen executives working at key companies in the Android ecosystem” that Google is actively working to gain control and final say over customizations of its popular mobile OS. That might not sound unreasonable, and indeed Google’s public position on the matter is that it’s seeking to stabilize the platform and ensure quality control, but it does mark a major shift from where Android started — an open source OS that was also open to manufacturers and carriers to customize as they wish. Not so anymore, we’re told, as apparently Mountain View is now demanding that content partnerships and OS tweaks get the blessing of Andy Rubin before proceeding. The alternative, of course, is to not be inside Google’s warm and fuzzy early access program, but then, as evidenced by the company recently withholding the Honeycomb source code, you end up far behind those among your competitors who do dance to Google’s pipe.
Things have gotten so heated, in fact, that complaints have apparently been made to the US Department of Justice. They may have something to do with allegations of Google holding back Verizon handsets with Microsoft’s Bing on board, ostensibly in an effort to trip up its biggest search competitor. Another major dissatisfaction expressed by those working with Android code is that Google needs an advance preview of what is being done in order to give it the green light — which, as noted by a pair of sources familiar with Facebook’s Android customization efforts, isn’t sitting well with people at all. Google and Facebook are direct competitors in the online space and it’s easily apparent how much one stands to gain from knowing the other’s plans early. As to the non-fragmentation clauses in licenses, Andy Rubin has pointed out those have been there from the start, but it’s only now that Google is really seeking to use them to establish control. The future of Android, therefore, looks to be a little less open and a little more Googlish — for better or worse. As Nokia’s Stephen Elop puts it:
“The premise of a true open software platform may be where Android started, but it’s not where Android is going.”
Google tightening control of Android, insisting licensees abide by ‘non-fragmentation clauses’? originally appeared on Engadget on Thu, 31 Mar 2011 05:12:00 EDT. Please see our terms for use of feeds.
probably due to some ad network or analytics experiment gone wrong, but this was what I was greeted with this morning when browsing past mediapost.
Microsoft’s research team in Cambridge has published a paper outlining several ways the speed and accuracy of Kinect can be improved. Lucky Kinect is also made by Microsoft!
The team’s research does not build on Kinect’s existing technology; rather, it strips it away at the base level and replaces it with a new way of “thinking”. Rather than using a recognition system built on tracking limbs, the researchers built one that could identify body parts in an image, pixel-by-pixel.
This would not only remove the need for Kinect to repeatedly calibrate, but would also make its detections speed a lot faster.
That’s the good news! The bad news is that this wasn’t an official Kinect project, just a research paper, so there’s no telling when such findings could be implemented on a consumer level, if they ever can at all.
In case you missed the news, last night Amazon gave us a little surprise by launching its free Cloud Player service, which lets you stream your music collection from the cloud to your computer or Android device. While this has no doubt put a smile on many faces (American ones only, for now), Sony Music isn’t too happy about Amazon jumping the gun over licensing for streaming rights. The record label told Reuters that it’s hoping Amazon “will reach a new license deal, but we’re keeping all of our legal options open.” Yikes. In retaliation, Amazon responded with the following statement to Ars Tehcnica:
“Cloud Player is an application that lets customers manage and play their own music. It’s like any number of existing media management applications. We do not need a license to make Cloud Player available. The functionality of saving MP3s to Cloud Drive is the same as if a customer were to save their music to an external hard drive or even iTunes.”
Of course, the bigger story here is that Amazon’s free Cloud Player is going head-to-head with Sony’s Music Unlimited streaming subscription service, which was pushed out last month after plenty of money talk with various record labels. Understandably, Sony isn’t willing to let Amazon cut through the red tape here without a fight, and this may also affect similar music locker services like mSpot and MP3Tunes, albeit at a much smaller scale. In fact, Sony’s already expressed its discomfort with those particular companies’ mode of operation, so you can probably expect to see this tension boiling over to some form of legal action before long. Now that a big shot like Amazon’s involved, it’s almost inevitable.
[Thanks to everyone who sent this in]
Amazon Cloud Player upsets Sony Music over streaming license, Amazon shrugs originally appeared on Engadget on Wed, 30 Mar 2011 02:26:00 EDT. Please see our terms for use of feeds.
It’s taken them a good while, but Vimeo finally has an app—enabling you to upload quickly to your video channel, as well as do simple edits and naturally, watch others’ videos. It’s free. [iTunes]
There are always those rumors that get passed around so much—Tommy Hilfiger hates black people! Ciara is a dude!—that they’re passed off as fact. But what happens when they’re not true? I guess you can go to iCorrect.com.
iCorrect, a recently launched website, wants to become the platform where famous people go to tell their side of the story. The accused address a specific accusation and come clean with their own correction. If you want to protect your reputation and squash any talk that you’re a cat killer? You pay iCorrect.com $1000/year to be a member which allows you to post an item saying that you actually love cats. Hah! Case closed, now everyone will know the truth. Never mind the fact that by rehashing the rumors, you’re drawing more attention to the false accusation.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- Coke vs Pepsi vs Dr Pepper
- Marketing Costs Normalized to CPM Basis for Comparison
- Facebook advertising metrics and benchmarks
- Try On New Glasses in Warby Parker's Virtual Booth
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- 90-9-1 or 1-9-90 Rule of Social Media Participation
- Did you Google Bing too?
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- May 2015 (4)
- April 2015 (32)
- March 2015 (57)
- February 2015 (79)
- January 2015 (86)
- December 2014 (69)
- November 2014 (98)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (93)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)