Can ads create false memories about products?

Source: http://www.physorg.com/news/2011-05-faking-ads-false-memories-products.html

People who read vivid print advertisements for fictitious products actually come to believe they’ve tried those products, according to a new study in the Journal of Consumer Research.

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Monday, May 9th, 2011 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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