Archive for May, 2011
We asked them about how they spend time with the iPad, and the results are below. This is the second time we surveyed readers on iPad usage. The last time we did it was in November.
Since November, Apple has sold well over 10 million iPads, so it’s interesting to see how behavior with the iPad is changing. Video, gaming, and general app usage is all up since our last survey.
We’ll have the full results of our survey tomorrow, so stay tuned for that.
In our survey of iPad users, we asked which computing device is used primarily for “personal computing.” Our readers say they spend the largest percent of their personal computing time with the iPad.
This makes sense, since the iPad is a very casual computer, designed for surfing the web, playing games and other personal activities.
For more from our survey, click here →
To some of you this will be totally elementary, but it’s still good to get a refresh.
Via a Deutsche Bank report, here’s a breakdown of bank revenues based on the industry average.
Obviously, the biggest source of income is Net Interest Income.
Here’s Deutsche’s definition:
The largest component of a bank’s revenue is net interest income (NII)—which accounts for about 65% of revenues on average. NII is the dollar difference between the interest earned on a bank’s earning assets (i.e. loans, securities and other interest earning investments) and the funding cost of a bank’s liabilities—which consists of deposits and borrowings. NII is driven by volumes (i.e. assets) and spreads (net interest margin).
When Apple announced their digital subscription rules and locked down the iPad, publishers weren’t exactly rushing to bring their subscriptions over. And then all of a sudden Conde Nast, Hearst, and Time Inc brought their magazines to the iPad. What changed?
According to Forbes, the biggest hurdle for publishers wasn’t the 30% cut that Apple was going to take away from them, but rather the lack of information on the subscribers. They were worried that because users get to ‘opt in’ to giving up their personal information that nobody would do it. They were wrong. In fact, 50% of subscribers have been giving publishers their information.
Having that sort of basic subscriber info is necessary for publishers to do business. Now that they find Apple’s terms workable, it wouldn’t be a surprise to see more and more magazines come over to the iPad with agreeable deals. Which is a very good thing for people like me who prefer to read (and kill my eyes) on a screen. [Forbes]
While online to offline buying is growing rapidly, so is e-commerce, according to comScore’s latest data. The research company is reporting that online retail spending online retail spending reached $38 billion for the quarter, up 12 percent from a year ago. This is the sixth consecutive quarter of positive year-over-year growth and second consecutive quarter of double-digit growth rates, says comScore. Online retail spending reached a record $43.4 billion in the fourth quarter of 2010 (and during the holiday season), up 11 percent from the previous year
comScore says the 12 percent growth in the quarter was due to an increase in number of buyers (up 7 percent) and transactions per buyer (up 9 percent), but accompanied by a slight decline in dollars per transaction (down 4 percent). Additionally, one of the drivers of an increase in spending online is that online retailers are often offering lower price points than brick and mortar stores. And this quarter’s growth in e-commerce spending was roughly double that observed at offline retail.
The top-performing online product categories were: Video Games, Consoles & Accessories; Books & Magazines; Computers/Peripherals/PDAs; Consumer Electronics; and Computer Software (excl. PC Games). Spending in each of these categories grew at least 13 percent in first quarter from a year ago.
The top 25 online retailers accounted for 67.7 percent of dollars spent online, which is the same percentage as last year, which is good news for small and mid-sized online retailers.
comScore cautions that online spending could decreases if high gas prices continue to eat into discretionary spending, but it is good news for e-commerce sites, both big and small, that more consumers are looking to the web for shopping. While the holiday shopping season is still six months away, signs point to e-commerce spending reaching record levels once again.
Microsoft hired MarketTools to ask 1,268 people about how often they use particular forms of communication at work.
They found that every single form of communication is growing except for one: instant messaging.
Only 14% of IM users say they’re using it more than last year. 15% say they’re using it less. The rest say it’s stayed the same.
A lot of IM use is probably being replaced by instant communication on social networks — Facebook and Twitter — and SMS text messaging as people spend more time on their phones and less on their computer.
Microsoft downplayed this part of the survey — the company has big investments in IM for consumers (Windows Live Messenger) and corporations (Lync). Instead, Microsoft pointed out that email usage is growing, which shouldn’t surprise anybody who’s checked their inbox recently.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Coke vs Pepsi vs Dr Pepper
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Marketing Costs Normalized to CPM Basis for Comparison
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- Netflix Pricing Plan Changes 2011
- drag2share: How Taco Bell's Lead Innovator Created The Most Successful Menu Item Of All Time
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- Are Consumers “Falling Out of Love” With Brands?
- Vapor4 May Be the First Bumper Worthy of the iPhone 4
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- March 2014 (39)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (12)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)