An Interesting Search Mystery – Acetaminophen and Ibuprofen

These are 2 competing drugs, that work entirely differently. Yet, the search volume history is inextricably linked. I have noted the rare instances where one diverged from the other.

Can anyone think of another pair of competing products in ANY category where their search volumes are so closely linked?

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By: Dr. Augustine Fou Monday, June 13th, 2011 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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