Archive for July, 2011
Walmart brings Vudu into the fold, still can’t stream you tube socks
Source: http://www.engadget.com/2011/07/26/walmart-brings-vudu-into-the-fold-still-cant-stream-you-tube-s/
Roughly 18 months after plunking down the cash for Vudu, Walmart has finally made the streaming media service an integrated part of its web store. Fans of digital video can now stop by the discount retailer’s site and rent flicks for between $1 and $5.99 or purchase them $4.99 and up. The service compliments Walmart’s sizable physical media library with over 20,000 titles that can be played directly from the website, as well as on Vudu-enabled devices like connected TVs, Blu-ray players, and steaming media boxes such as the Boxee Box. If you’re a fan of companies tooting their own horn, check out the PR after the break.
Continue reading Walmart brings Vudu into the fold, still can’t stream you tube socks
Walmart brings Vudu into the fold, still can’t stream you tube socks originally appeared on Engadget on Tue, 26 Jul 2011 13:52:00 EDT. Please see our terms for use of feeds.
Permalink | | Email this | Comments
Adobe’s InMarket to fade into the sunset, AIR marketplace faces similar fate
Source: http://www.engadget.com/2011/07/25/adobes-inmarket-to-fade-into-the-sunset-air-marketplace-faces/
Remember Adobe’s InMarket? You know, that marketplace where devs can publish once, distribute anywhere — like on Intel’s AppUp. If you’re still drawing a blank, fret not, as the software giant plans to shutter the service come August 31st, leaving developers with a little over a month to download analytics and revenue reports. Also on the chopping block is the company’s AIR Marketplace, which the firm now views as redundant given that AIR apps can be published on Cupertino’s App Store, the Android Market and BlackBerry’s App World. Got any burning questions? A letter and FAQ await you at the source.
[Thanks, Koiyu]
Adobe’s InMarket to fade into the sunset, AIR marketplace faces similar fate originally appeared on Engadget on Mon, 25 Jul 2011 01:53:00 EDT. Please see our terms for use of feeds.
Permalink | 
Adobe | Email this | Comments
US federal government to close 800 data centers, walk into the cloud
Source: http://www.engadget.com/2011/07/20/us-federal-government-to-close-800-data-centers-walk-into-the-c/
Sure, it’s been just a few months since the National Security Agency asked for a $900 million supercomputing complex – you know, to help out with all that internet wiretapping. But concern about deficit spending will mean shuttering 800 other federal data centers in the US, or 40 percent of total government capacity. The closures are part of a larger push toward greater efficiency and consolidation, with an estimated savings of $3 billion a year; moving services to the cloud will mean more savings in licensing fees and infrastructure. Single-digit savings might sound like chump change when you realize the federal information technology budget runs around $80 billion a year, but hey, it’s a start, right?
US federal government to close 800 data centers, walk into the cloud originally appeared on Engadget on Wed, 20 Jul 2011 21:40:00 EDT. Please see our terms for use of feeds.
Permalink 
Maximum PC | New! York Ti mes | Email this | Comments
Danica Patrick Drives Fans (and Brands) Wild
Source: http://blog.compete.com/2011/07/18/danica-patrick-drives-fans-and-brands-wild/
NASCAR and IndyCar fans haven’t always spoken the same language. According to our data, however, one person is opening doors to both sides – and as a result their brand awareness is getting closer together: Danica Patrick.
May marked the midway point of the NASCAR Nationwide Series season and IndyCar ran its marquee event, the Indianapolis 500. With those events driving higher interest, the most logical place to quantify what this means is by interpreting behavior across the leading search engines. To measure that for NASCAR fans, we evaluated search activity among those in our “NASCAR Enthusiast” behavioral category for May.
The Indianapolis 500 grabbed a significant amount of NASCAR fans’ attention in May. Our hunch was that Danica Patrick had something to do with this, and we imagine her sponsors hope she did as well. That’s also important because if/when she moves to NASCAR full-time in 2012, her sponsors may move with would be smart to move with her.
To see whether fan interest in the Indy 500 and Danica are correlated, we had to look no further than Bleacher Report, a rising leader in the sports news category, which we wrote about in April. Compete data show that “Danica Patrick” was among the top five keywords – and the top individual athlete – driving traffic to BleacherReport.com in May. It would seem that Danica’s star shines brightly with more than just hardcore Indy or NASCAR fans. That’s probably why the site dedicates an entire sub-page to her.
Kellogg’s, one of Danica’s major sponsors, is certainly banking on her universal appeal. And our data suggest they were rewarded. The chart below shows a significant spike on the Kellogg’s site on May 27th, the day of the Indy 500.
In fact, Kellogg’s garnered significant attention the day before the race as well. As NASCAR fans crossed over to IndyCar in May, it seems they may have brought their brand awareness with them. Clearly Danica can drive…traffic to brands that is.
Logical next steps include investigating the following:
• To what extent does the lift in Kelloggs.com or the sites of other sponsors coincident with racing events lead to customers that continue to engage after the race?
• Are those engagers more likely to purchase the sponsors’ products and services?
• Does Danica attract a greater share of female race fans, as compared to her male counterparts? If so, does this create a set of unique marketing opportunities?
3.5 million 3D Blu-ray discs ‘sold’ in first year, half were bundled with hardware
Source: http://www.engadget.com/2011/07/15/report-3-5-million-3d-blu-ray-discs-sold-in-first-year-half/
If we’re looking at sales figures of 3.5 million units in the first year for a new laptop, smartphone, or camera, then we might be impressed. But 3D Blu-ray discs? When half were included in the box with a Blu-ray player? Man, that’s gotta sting. Those numbers are based on an IHS Screen Digest estimate, tallying US sales beginning in June of 2010 and ending last month. Still, if those results are even in the ballpark of official (unreleased) numbers from BD distributors, then things really aren’t looking up for 3D. With fewer than 100 titles even available on Blu-ray, however, we’re not really surprised that discs aren’t exactly flying off the shelves. Obviously, as a growing number of movies are filmed in 3D we’ll see BD title availability increase as well, but with the technology’s lackluster beginnings over the last year and no sign that consumers are ready to spend more to embrace that new dimension, 3D may continue its slow crawl toward the mainstream for some time to come.
Report: 3.5 million 3D Blu-ray discs ‘sold’ in first year, half were bundled with hardware originally appeared on Engadget on Fri, 15 Jul 2011 17:55:00 EDT. Please see our terms for use of feeds.
Permalink TG Daily | IHS Screen Digest | Email this | Comments
Nokia prepping $120 million ad campaign ahead of Windows Phone launch?
Source: http://www.engadget.com/2011/07/13/nokia-prepping-120-million-ad-campaign-ahead-of-windows-phone-l/
With the dust from its Microsoft partnership having somewhat settled, Nokia is reportedly looking to kick off its forthcoming line of Windows Phones with a major marketing campaign. According to Marketing Magazine, Elop & Co. have already devoted some £80 million (about $127 million) to the six-month ad endeavor, which is expected to launch in October. Considering all the job cuts and downwardly revised corporate forecasts, an advertising refresh would seem like a logical way for Nokia to embark on a new era. But the company is remaining rather mum on the subject, saying, “We are excited about the Nokia with Windows phone, but it’s not our policy to comment on specific campaigns for unannounced products.” Awkwardly executed “leaks,” on the other hand, are an entirely different matter.
[Thanks, John]
Nokia prepping $120 million ad campaign ahead of Windows Phone launch? originally appeared on Engadget on Wed, 13 Jul 2011 12:47:00 EDT. Please see our terms for use of feeds.
Permalink The Next Web | Marketing Magazine | Email this | Comments
Tune Up Your Next Campaign With A Dose Of Gaming Mechanics
Source: http://www.mediapost.com/publications/
Social media has been a challenge for pharma companies and health marketers, and I’m sure gaming will represent a whole new kind of med-legal review. However, simply understanding what makes an experience engaging — simplicity, reward — can change how you think about all campaigns, not just those that involve a game.
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing
Collaborators – Digital Profs
Pages
Popular Posts
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- Marketing Costs Normalized to CPM Basis for Comparison
- What is Web 3.0? Characteristics of Web 3.0
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- Coke vs Pepsi vs Dr Pepper
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Facebook advertising metrics and benchmarks
- Try On New Glasses in Warby Parker's Virtual Booth
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
Tags
Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
- LivePhotoFrame – upload and remotely manage a digital photo frame via unique URL
- MedleyTuner – create a continuous listening experience by uploading mp3s
- MusicSamplr – discover new artists and music, listen to samples
- SharedMost – what links on ANY webpage are shared most?
- Signatory – sign and date a document and verify it hasn't been altered since that exact time.
- WebTeleprompter – just what it says it is
Archives
- February 2016 (2)
- January 2016 (6)
- October 2015 (2)
- September 2015 (7)
- August 2015 (6)
- July 2015 (2)
- June 2015 (5)
- May 2015 (4)
- April 2015 (32)
- March 2015 (57)
- February 2015 (79)
- January 2015 (86)
- December 2014 (69)
- November 2014 (98)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (93)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (22)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)
Source: http://gizmodo.com/5825305/why-newspapers-suck-at-the-internet
You can keep up with Casey Chan, the author of this post, on Twitter or Facebook.
Share this:
Tags: httpgo-digital-netblogtagphonenotia, increase, newnetflixprices2011, nokia-female-mobiles-2011, phonenki-com, phonenotia, phonenotia-com, www-phonenki-com, www-phonenokia-com, www-phonenotia, www-phonenotia-com, your-name-anonymous-subject-comment-allowed-html-dentists-corona