Archive for July, 2011
Seriously guys. We like you, we’ll even pay you. This internet thing isn’t that hard! [Brad Colbow]
You can keep up with Casey Chan, the author of this post, on Twitter or Facebook.
Roughly 18 months after plunking down the cash for Vudu, Walmart has finally made the streaming media service an integrated part of its web store. Fans of digital video can now stop by the discount retailer’s site and rent flicks for between $1 and $5.99 or purchase them $4.99 and up. The service compliments Walmart’s sizable physical media library with over 20,000 titles that can be played directly from the website, as well as on Vudu-enabled devices like connected TVs, Blu-ray players, and steaming media boxes such as the Boxee Box. If you’re a fan of companies tooting their own horn, check out the PR after the break.
Walmart brings Vudu into the fold, still can’t stream you tube socks originally appeared on Engadget on Tue, 26 Jul 2011 13:52:00 EDT. Please see our terms for use of feeds.
Remember Adobe’s InMarket? You know, that marketplace where devs can publish once, distribute anywhere — like on Intel’s AppUp. If you’re still drawing a blank, fret not, as the software giant plans to shutter the service come August 31st, leaving developers with a little over a month to download analytics and revenue reports. Also on the chopping block is the company’s AIR Marketplace, which the firm now views as redundant given that AIR apps can be published on Cupertino’s App Store, the Android Market and BlackBerry’s App World. Got any burning questions? A letter and FAQ await you at the source.
Adobe’s InMarket to fade into the sunset, AIR marketplace faces similar fate originally appeared on Engadget on Mon, 25 Jul 2011 01:53:00 EDT. Please see our terms for use of feeds.
Sure, it’s been just a few months since the National Security Agency asked for a $900 million supercomputing complex – you know, to help out with all that internet wiretapping. But concern about deficit spending will mean shuttering 800 other federal data centers in the US, or 40 percent of total government capacity. The closures are part of a larger push toward greater efficiency and consolidation, with an estimated savings of $3 billion a year; moving services to the cloud will mean more savings in licensing fees and infrastructure. Single-digit savings might sound like chump change when you realize the federal information technology budget runs around $80 billion a year, but hey, it’s a start, right?
US federal government to close 800 data centers, walk into the cloud originally appeared on Engadget on Wed, 20 Jul 2011 21:40:00 EDT. Please see our terms for use of feeds.
NASCAR and IndyCar fans haven’t always spoken the same language. According to our data, however, one person is opening doors to both sides – and as a result their brand awareness is getting closer together: Danica Patrick.
May marked the midway point of the NASCAR Nationwide Series season and IndyCar ran its marquee event, the Indianapolis 500. With those events driving higher interest, the most logical place to quantify what this means is by interpreting behavior across the leading search engines. To measure that for NASCAR fans, we evaluated search activity among those in our “NASCAR Enthusiast” behavioral category for May.
The Indianapolis 500 grabbed a significant amount of NASCAR fans’ attention in May. Our hunch was that Danica Patrick had something to do with this, and we imagine her sponsors hope she did as well. That’s also important because if/when she moves to NASCAR full-time in 2012, her sponsors may move with would be smart to move with her.
To see whether fan interest in the Indy 500 and Danica are correlated, we had to look no further than Bleacher Report, a rising leader in the sports news category, which we wrote about in April. Compete data show that “Danica Patrick” was among the top five keywords – and the top individual athlete – driving traffic to BleacherReport.com in May. It would seem that Danica’s star shines brightly with more than just hardcore Indy or NASCAR fans. That’s probably why the site dedicates an entire sub-page to her.
Kellogg’s, one of Danica’s major sponsors, is certainly banking on her universal appeal. And our data suggest they were rewarded. The chart below shows a significant spike on the Kellogg’s site on May 27th, the day of the Indy 500.
In fact, Kellogg’s garnered significant attention the day before the race as well. As NASCAR fans crossed over to IndyCar in May, it seems they may have brought their brand awareness with them. Clearly Danica can drive…traffic to brands that is.
Logical next steps include investigating the following:
• To what extent does the lift in Kelloggs.com or the sites of other sponsors coincident with racing events lead to customers that continue to engage after the race?
• Are those engagers more likely to purchase the sponsors’ products and services?
• Does Danica attract a greater share of female race fans, as compared to her male counterparts? If so, does this create a set of unique marketing opportunities?
If we’re looking at sales figures of 3.5 million units in the first year for a new laptop, smartphone, or camera, then we might be impressed. But 3D Blu-ray discs? When half were included in the box with a Blu-ray player? Man, that’s gotta sting. Those numbers are based on an IHS Screen Digest estimate, tallying US sales beginning in June of 2010 and ending last month. Still, if those results are even in the ballpark of official (unreleased) numbers from BD distributors, then things really aren’t looking up for 3D. With fewer than 100 titles even available on Blu-ray, however, we’re not really surprised that discs aren’t exactly flying off the shelves. Obviously, as a growing number of movies are filmed in 3D we’ll see BD title availability increase as well, but with the technology’s lackluster beginnings over the last year and no sign that consumers are ready to spend more to embrace that new dimension, 3D may continue its slow crawl toward the mainstream for some time to come.
Report: 3.5 million 3D Blu-ray discs ‘sold’ in first year, half were bundled with hardware originally appeared on Engadget on Fri, 15 Jul 2011 17:55:00 EDT. Please see our terms for use of feeds.
With the dust from its Microsoft partnership having somewhat settled, Nokia is reportedly looking to kick off its forthcoming line of Windows Phones with a major marketing campaign. According to Marketing Magazine, Elop & Co. have already devoted some £80 million (about $127 million) to the six-month ad endeavor, which is expected to launch in October. Considering all the job cuts and downwardly revised corporate forecasts, an advertising refresh would seem like a logical way for Nokia to embark on a new era. But the company is remaining rather mum on the subject, saying, “We are excited about the Nokia with Windows phone, but it’s not our policy to comment on specific campaigns for unannounced products.” Awkwardly executed “leaks,” on the other hand, are an entirely different matter.
Nokia prepping $120 million ad campaign ahead of Windows Phone launch? originally appeared on Engadget on Wed, 13 Jul 2011 12:47:00 EDT. Please see our terms for use of feeds.
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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