Tune Up Your Next Campaign With A Dose Of Gaming Mechanics
Source: http://www.mediapost.com/publications/
Social media has been a challenge for pharma companies and health marketers, and I’m sure gaming will represent a whole new kind of med-legal review. However, simply understanding what makes an experience engaging — simplicity, reward — can change how you think about all campaigns, not just those that involve a game.
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Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
- LivePhotoFrame – upload and remotely manage a digital photo frame via unique URL
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