Archive for October, 2011
One thing to note, says Herman: “With Facebook only now starting to monetize their platform, you can start to see how big an impact they could have on the dominance of the digital advertising landscape.”
- Employees On Google Apps Can Now Sign Up For Google+
- Google+ Aims At Twitter With New "What’s Hot" And Analytics
- CHART OF THE DAY: Spotify Is Adding Users Fast – But It Has A Long Way To Go
Tumblr has been in the news a lot recently because of their huge user numbers (there’s also been some question of whether or not they are a “bot fest” – but I’ll leave that for others to analyze.) Back in 2009, I compared Tumblr to Posterous – but since that time Tumblr has just pulled away. So much so that Posterous seems to have seen the writing on the wall and is now pivoting in a new direction. But I thought it would be good to take a look at how Tumblr fairs against the larger, more established blogging networks – namely WordPress.com and Blogger.com (now part of Google).
In terms of unique visitors, there isn’t any comparison – WordPress continues to dominate. Blogger has seen attrition in their numbers and has now fallen to third place (maybe the recent move to integrate Blogger into Google+ will help here).
In terms of visits, while Tumblr passed Blogger more than a year ago, it has now moved into a tie with WordPress.
But while Tumblr has many fewer unique visitors, those visitors are viewing a lot of pages. In fact, Tumblr is now completely dominating WordPress and Blogger in this area.
And in terms of attention, Tumblr is once again dominant.
I think the reason for the higher level of engagement on Tumblr (as measured in Page Views and Attention) probably comes down to a couple of key properties of Tumblr:
1. Tumblr functions more like a social network – thus people that use Tumblr tend to also subscribe/follow other Tumblrs – creating a strong network effect.
2. Cross-blog tagging – this brings a bit of Twitter to the blog network – allowing people to easily aggregate content, by tag, across blogs. This also, no doubt, aids in content discovery.
3. Tumblr reduces barriers to publishing content – unlike a traditional blog, where people feel the need to provide richer content, Tumblr tends to encourage simple posts.
What do you think? Are you using Tumblr now in place of other blogging networks? How do you decide which one to use, and for what purpose?
This is a big, beautiful chart of GDP since 2007 put together by Doug Short.
In addition to showing GDP, it also makes it very easy to see the components, and how they have broken down each quarter.
Two things stand out in the current quarter.
First is that the consumer — the blue bar — really stepped it up in a big way, fueling the lift.
The other thing that stands out is that government consumption, purple, stopped being a drag on things.
- CHART OF THE DAY: Here’s The Good News On House Prices
- CHART OF THE DAY: Serious Question: Does The Euro Even Care About What Happens In Europe?
- CHART OF THE DAY: You Won’t Believe Much The Homebuilder Stocks Have Rallied
Through the first 124 games of the regular season (~10%), average attendance in the NHL is down more than 400 fans per game, averaging just 16,684. Capacity is also down with arenas filling just 91.0 percent of available seats. And this number is heavily influenced by the opening night attendance figures which are typically a big draw.
On the other hand, the New York Rangers are yet to play a home game, and their attendance will pull the league average up slightly.
But with the NBA in disarray, these numbers must be a disappointment for the NHL no matter how they are spun…
Data via ESPN.com
- Allen Iverson Wants Another Shot At The NBA
- SPORTS CHART OF THE DAY: NFL Teams Are Passing AND Scoring More Than Ever
- This Is How A Video Game Company Convinced The NBA To Approve The Wildly Popular ‘NBA Jam’ In 1992
- THE APPLE INVESTOR: Tremendous Demand For Free iPhone 3GS, Says AT&T CEO
- CHART OF THE DAY: Groupon’s Massive Losses Aren’t So Massive Anymore
- CHART OF THE DAY: Groupon’s Future Is Groupon Now – But Groupon Now Isn’t Growing Fast
We knew this was coming, but now it’s more official-ish.
Strategy Analytics says Samsung “shipped” 28 million smartphones versus Apple’s 17.1 million.
Tiny caveat: In its earnings release Apple says it sold 17.1 million smartphones. We don’t think Samsung is stuffing 11 million smartphones in the channel to take the top spot, but it’s worth making a note of the distinction in language.
Apple was the top smartphone dealer in Q2, but it had a down quarter as consumers waited for the iPhone 4S. It’s unlikely to return to the top spot unless it has a mammoth fourth quarter.
And for all the Apple bulls out there who will predictably say, “So what, Apple has all the profits.” You’re right! Apple earns considerably more more money on the iPhone than Samsung earns on smartphones.
And the more phones Samsung sells, the fewer iPhones Apple can sell.
- Stephen Elop’s Reasons To Use A Nokia Windows Phone Aren’t Very Convincing
- Android Blows Past Apple To Take The Lead In Market Share For App Downloads
- Apple Will Make A True 4G iPhone In 2012 — REPORT
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
Collaborators – Digital Profs
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Marketing Costs Normalized to CPM Basis for Comparison
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- Coke vs Pepsi vs Dr Pepper
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
- Evolution of il Laboratorio Digitale - Big Data Analytics Driven Digital Strategy
- Facebook advertising metrics and benchmarks
- Lady Gaga "Poker Face" X-Rated Lyrics Hidden in Plain Sight
- Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- March 2015 (6)
- February 2015 (79)
- January 2015 (86)
- December 2014 (69)
- November 2014 (98)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (93)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)