Archive for October, 2011

These Five Companies Control 64% Of All Online Ad Spending (GOOG, YHOO, MSFT, AOL)

Source: http://www.businessinsider.com/chart-of-the-day-these-five-companies-control-64-of-all-online-ad-spending-2011-10

Interesting piece of data from digital marketing guy/VC Darren Herman: Just five companies control 64% of all online spending. (Incredibly, Google controls 46% of all online spending.)

One thing to note, says Herman: “With Facebook only now starting to monetize their platform, you can start to see how big an impact they could have on the dominance of the digital advertising landscape.”

chart of the day, digital advertising, oct 2011

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Monday, October 31st, 2011 news No Comments

Cablevision reports Q3 earnings, sees profit fall by 65 percent, drop in video subscribers

Source: http://www.engadget.com/2011/10/31/cablevision-reports-q3-earnings-sees-profit-fall-by-65-percent/

It’s safe to say that Q3 2011 probably won’t be remembered as Cablevision‘s finest. According to the provider’s latest earnings report, profits declined by a full 65 percent over the year, with net income plunging to $39.3 million this quarter, compared with the $112.1 million it raked in during the third quarter of 2010. The company also reported a loss of 19,000 video subscribers during Q3, though it added 17,000 broadband customers and 38,000 telephone subscribers. Total customers, however, declined by 15,000 over the past three months. Revenue, meanwhile, increased by eight percent to $1.7 billion, though the New York-area operator lost about $16 million to Hurricane Irene — not to mention all those legal fees. Smell that? That’s a big platter of PR, sitting right there after the break.

Continue reading Cablevision reports Q3 earnings, sees profit fall by 65 percent, drop in video subscribers

Cablevision reports Q3 earnings, sees profit fall by 65 percent, drop in video subscribers! origina lly appeared on Engadget on Mon, 31 Oct 2011 07:01:00 EDT. Please see our terms for use of feeds.

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Monday, October 31st, 2011 news No Comments

A Look at Smartphone Search

Source: http://blog.compete.com/2011/10/21/picking-blackberries-online-a-look-at-smartphone-search/

Lasse Kristensen/Shutterstock

I once owned a Blackberry.  I liked BBM, that blinking red light and being able to tell everyone that my messages were “encrypted.” That was until I owned an iPhone. Now we have all heard the debate, Mac or PC, iPhone or Blackberry, Firefox or Internet Explorer… everyone has their reasons and I have mine.

Each phone has their unique features, but no matter which device is actually better, people are continuing to buy Smartphones.

Looking on compete.com I searched the keyword “smartphone”. My search showed that the top 25 search referrals are:

Sites referred to by smartphone from 07/19/2011 – 10/17/2011 Industry Category Volume Paid Share Natural Share Avg. Site Referrals
11 wikipedia.org Dictionary/Thesaurus/Encyclopedia 1.46% 0.00% 100.00% 198,529,152
12 facebook.com Personal Networking 1.44% 0.00% 100.00% 525,556,662
13 toptenreviews.com Mass Merchant and Department Store 1.37% 0.00% 100.00% 873,586
14 blackberry.com OEMs 1.32% 28.75% 71.25% 889,982
15 youtube.com Videos 1.13% - - 245,958,844
16 wirefly.com Wireless Agent 1.12% 100.00% 0.00% 679,820
17 walmart.com Mass Merchant and Department Store 1.09% - - 16,755,011
18 zdnet.com Technology 1.08% 0.00% 100.00% 573,968
19 samsung.com OEMs 1.08% - - 1,247,624
20 apple.com Electronics 0.88% 100.00% 0.00% 11,020,105

Looking at the top 25 search referrals we find that Blackberry.com sees more visitors searching for smartphones, than Apple.com does. Apple.com has 100% paid search referrals for the keyword “smartphone” and Blackberry.com has 28.75% paid search referrals.

Looking at Average Site Referrals we see that Apple.com sees approximately 11 thousand site referrals and Blackberry.com sees approximately 900 thousand.

With such a large number of people searching for smartphones, the competition is as fierce as ever.

Looking at Average Stay and Pages/Visit for Apple.com we can see that people stay on the site for about 6 minutes and look at about 5 pages.

Looking at Average Stay and Pages/Visit for Blackberry.com we can see that the average stay is higher at about 8 minutes and look at about 7 pages.

Are people spending more time on Blackberry.com because there are more options? Do people know what product they want when visiting apple.com spending less time?

While I love my iPhone and have retired my Blackberry, Smartphones are the smartest option for people who want to be connected wherever they are.


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Friday, October 28th, 2011 news No Comments

Most Valuable Pitchman

Source: http://blog.compete.com/2011/10/25/tom-brady-most-valuable-pitchman/

I had been eagerly awaiting the start of the Patriots season since their heartbreaking loss at the start of the year. The first Monday night game in September I got to see my favorite team back in action, along with my favorite player. What I wasn’t expecting was to see Tom Brady off the field as well, advertising footwear during one of the game’s commercial breaks.

I loved the commercial, and not just because it made walking around aimlessly look incredibly cool. It brought a new dimension to a brand that I remember seeing only on girls walking around campus in the winter. Forgetting their origin as Australian surfers’ footwear, Uggs are now so tied to their classic boot look for the female demographic that I can’t imagine them breaking into the male market significantly.

Well after a month of walking around Boston seeing Brady’s image posted on buildings (and I’ve heard they’re in other cities, as well) I wondered what kind of boost the brand is getting from the campaign.

While the trend looks the same, with the traffic starting to pick up for the holiday season, uggsaustralia.com has a whopping 237,887 more unique visitors than it did in September last year, a 48% increase. There has been an overall increase in traffic year over year, but that difference was only 23% in July before the ad campaign started.

Also, more people online seem to be going to the site. The trend has steadily been on the rise, with some significant peaks since the commercial started airing in September.

The most important question, though, is what kind of effect is Brady having on driving the male demographic to the site? There isn’t a major increase during September, but it’s up 2% year over year in the male demographic. The beauty of the campaign is it may be targeting females just as much to get the shoes for their guys as gifts during the upcoming holiday season.

After all this, it’s still hard to tell if the campaign is having a significant effect—the next few months will give us a better idea.

But I think I might get a pair. If Tom wears them they must be cool, right?


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Friday, October 28th, 2011 news No Comments

Fight!

Source: http://blog.compete.com/2011/10/26/tumblr-vs-wordpress-vs-blogger-fight/

Image from: Digital Genetics/Shutterstock

Tumblr has been in the news a lot recently because of their huge user numbers (there’s also been some question of whether or not they are a “bot fest” – but I’ll leave that for others to analyze.) Back in 2009, I compared Tumblr to Posterous – but since that time Tumblr has just pulled away. So much so that Posterous seems to have seen the writing on the wall and is now pivoting in a new direction. But I thought it would be good to take a look at how Tumblr fairs against the larger, more established blogging networks – namely WordPress.com and Blogger.com (now part of Google).

In terms of unique visitors, there isn’t any comparison – WordPress continues to dominate. Blogger has seen attrition in their numbers and has now fallen to third place (maybe the recent move to integrate Blogger into Google+ will help here).

In terms of visits, while Tumblr passed Blogger more than a year ago, it has now moved into a tie with WordPress.

But while Tumblr has many fewer unique visitors, those visitors are viewing a lot of pages. In fact, Tumblr is now completely dominating WordPress and Blogger in this area.

And in terms of attention, Tumblr is once again dominant.

I think the reason for the higher level of engagement on Tumblr (as measured in Page Views and Attention) probably comes down to a couple of key properties of Tumblr:

1. Tumblr functions more like a social network – thus people that use Tumblr tend to also subscribe/follow other Tumblrs – creating a strong network effect.
2. Cross-blog tagging – this brings a bit of Twitter to the blog network – allowing people to easily aggregate content, by tag, across blogs. This also, no doubt, aids in content discovery.
3. Tumblr reduces barriers to publishing content – unlike a traditional blog, where people feel the need to provide richer content, Tumblr tends to encourage simple posts.

What do you think? Are you using Tumblr now in place of other blogging networks? How do you decide which one to use, and for what purpose?


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Friday, October 28th, 2011 news No Comments

The US Consumer Has Saved The Day

Source: http://www.businessinsider.com/chart-of-the-day-construction-of-gdp-over-time-2011-10

This is a big, beautiful chart of GDP since 2007 put together by Doug Short.

In addition to showing GDP, it also makes it very easy to see the components, and how they have broken down each quarter.

Two things stand out in the current quarter.

First is that the consumer — the blue bar — really stepped it up in a big way, fueling the lift.

The other thing that stands out is that government consumption, purple, stopped being a drag on things.

chart of the day, gdp compotents since 2007

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Friday, October 28th, 2011 news No Comments

NHL Attendance Is A Huge Disappointment So Far

Source: http://www.businessinsider.com/chart-nhl-attendance-is-down-despite-nba-lockout-2011-10

With the NBA lockout still in full-swing, now would seem like a golden opportunity for the NHL. But early returns from the ticket office are not encouraging.

Through the first 124 games of the regular season (~10%), average attendance in the NHL is down more than 400 fans per game, averaging just 16,684. Capacity is also down with arenas filling just 91.0 percent of available seats. And this number is heavily influenced by the opening night attendance figures which are typically a big draw.

On the other hand, the New York Rangers are yet to play a home game, and their attendance will pull the league average up slightly.

But with the NBA in disarray, these numbers must be a disappointment for the NHL no matter how they are spun…

NHL Attendance

Data via ESPN.com

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Friday, October 28th, 2011 news No Comments

Spotify Is Adding Users Fast

Source: http://www.businessinsider.com/chart-of-the-day-spotify-2011-10

Spotify only launched in the US this summer. So far, it’s popularity is growing fast. But it still has a long way to go to catch Pandora and iTunes.

chart of the day, spotify, october 2011

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Friday, October 28th, 2011 news No Comments

Samsung Rockets Past Apple To Take The Lead In Smartphones (AAPL)

Source: http://www.businessinsider.com/apple-samsung-smartphone-2011-10


Smartphone shipments for Q3

We knew this was coming, but now it’s more official-ish.

Samsung is the world’s biggest smartphone dealer, beating Apple soundly in the third quarter of this year, according to data compiled by Strategy Analytics.

Strategy Analytics says Samsung “shipped” 28 million smartphones versus Apple’s 17.1 million.

Tiny caveat: In its earnings release Apple says it sold 17.1 million smartphones. We don’t think Samsung is stuffing 11 million smartphones in the channel to take the top spot, but it’s worth making a note of the distinction in language.

Apple was the top smartphone dealer in Q2, but it had a down quarter as consumers waited for the iPhone 4S. It’s unlikely to return to the top spot unless it has a mammoth fourth quarter.

And for all the Apple bulls out there who will predictably say, “So what, Apple has all the profits.” You’re right! Apple earns considerably more more money on the iPhone than Samsung earns on smartphones.

However, as we’ve pointed out over and over: This is a platform war. The more success Samsung has with the Android platform, the worse it is for Apple and iOS.

And the more phones Samsung sells, the fewer iPhones Apple can sell.

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Friday, October 28th, 2011 news No Comments

Redbox’s $1 per night DVD rentals jump to $1.20 October 31st, Blu-ray and games stay the same

Source: http://www.engadget.com/2011/10/27/redboxs-1-per-night-dvd-rentals-jump-to-1-20-october-1st-blu/

While its movie rental rivals Netflix and Blockbuster have struggled for varying reasons recently, it seemed like Redbox could be just the ticket for thrifty renters. That may be tougher now that it has announced Monday we’ll see a slight increase in pricing for DVD rentals, from $1 to $1.20, citing increased debit card fees. So far, nightly pricing for Blu-ray discs ($1.50) and videogames ($2) is staying the same, but with studios already pushing for longer rental delays, there’s fewer safe ports or those pursuing cheap, current movies. On the conference call, executives floated the idea of using the first sale doctrine to buy and rent retail discs if necessary. Overall, as seen above Redbox’s share of the disc rental market rose last quarter, while there’s still no word on plans to jump into online streaming.

Check below for parent company Coinstar’s full Q3 earnings report plus a FAQ that helpfully points out this is Redbox’s first increase in eight years and that discs reserved online will still be just $1 for the first night through November. The actual email customers are receiving is included after the break.

[Thanks to everyone who sent this in]

Continue reading Redbox’s $1 per night DVD rentals jump to $1.20 October 31st, Blu-ray and games stay the same

Redbox’s $1 per night DVD rentals jump to $1.20 October 31st, Blu-ray and games stay the same originally appeared on Engadget on Thu, 27 Oct 2011 17:21:00 EDT. Please see our terms for use of feeds.

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Friday, October 28th, 2011 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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