Search as Research – Using Search for Continuous Consumer Insights

Chocolate Covered Cherries – every December
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Chocolate Covered Strawberries – every February
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Condos – search volume drops dramatically into the 3rd and 4th quarters
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Related search for COPD drugs Advair, Spiriva, and Symbicort. The related searches reveal what users were actually looking for when they searched the base term.

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By: Dr. Augustine Fou Sunday, December 4th, 2011 analytics, news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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