Archive for February, 2012
Young Women Are The Most Valuable Mobile Ad Demographic
Source: http://www.businessinsider.com/young-women-are-most-valuable-mobile-ad-demographic-2012-2
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Data is starting to trickle in and shape our understanding of the nascent mobile ad market. According to data from Flurry Analytics, 25- to 34-year-old females are the most valuable demographic for advertisers and publishers (as measured by the underlying click-through and conversion rates).
This is not surprising: Young people have adopted smartphones at a much higher rate than their parents. However, mobile CPMs will eventually even out as penetration picks up amongst older age groups. Furthermore, women should be more valuable because they historically have controlled household expenses and there is some evidence that they use smartphones more than men while shopping.
Finally, the eCPMs strike us as pretty high—even as smartphone usage has exploded, demand seems to have held up.
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See Also:
- Smartphone Sales Will Reach Nearly 1.6 Billion Units By 2016
- Here’s What Retail Customers Are Actually Doing With Their Smartphones
- Online Video Advertising Takes Off
Facebook Will Show Ads To Its 425 Million Mobile Users
Source: http://www.businessinsider.com/finally-facebook-will-show-ads-to-its-425-million-mobile-users-2012-2
Facebook had more than 425 million mobile users in December. So far, it makes zero money from those people.
That’ll change soon.
Today Faceobok announced that a new ad unit – called Reach Generator – will take posts from brand pages and stick them in users news feeds on the desktop AND on mobile.
Consider one big hole in Facebook’s business closed.
Intel Creates $100 Million Fund To Make Your Car Smarter (INTC)
Source: http://www.businessinsider.com/intel-creates-100-million-fund-to-make-your-car-smarter-2012-2
Intel Capital announced today a $100 million fund devoted to cars.
So what’s a chip company doing betting on technology in cars?
Intel estimates that by 2014, cars will be one of the top three fastest-growing markets for connected devices and Internet content. That eventually gives Intel an opportunity to put more of its chips in a whole new place: cars.
As an Intel manager put it in the press release announcing the fund: “The car is the ultimate mobile device.”
The Intel Capital Connected Car Fund will invest in technologies such as advanced driver assistance systems, speech recognition, gesture recognition, and eye tracking.
But there’s no mention of self-driving cars just yet. That is all Google for now.
His Charity Doesn’t Actually Donate Money
Last week, The Daily reported that Kanye West‘s charity spent more than a half-million dollars in 2010—but none of that money went to actual charitable causes.
After analyzing federal tax filings, the iPad newspaper found that in 2010, the Kanye West Foundation had expenditures totaling $572,383, but the majority of that went to employee salaries and other overhead expenses.
The charity didn’t even donate a single cent to an actual charity that year. And now, West’s foundation is in the process of being dissolved.
Since it’s easy to get bogged down in the numbers, Statista took The Daily’s findings and compiled information from the foundation’s tax filings to create the below infographic explaining where Kanye West’s money went and what happened to his so-called charity foundation. Complete with West’s stunner shades, obviously.
Take a look below.

Now check out Adam Sandler’s embarrassing career by the numbers >>
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See Also:
- ‘Dancing With The Stars’ Season 14 Cast Revealed—Here’s Today’s Buzz
- Steve Martin Mocks Gwyneth Paltrow On Twitter
- UPDATE: Charlie Sheen’s New TV Show Gets A Premiere Date
Dramatic Declines In Usage of Traditional News Sources; Internet The Only One Growing
Source: http://www.mediapost.com/publications/article/168697/where-did-they-hear-that.html
Campaign News Sources |
||||
|
% of Consumers Who Regularly Get Campaign News From: |
|||
Source |
2000 |
2004 |
2008 |
2012 |
Cable news |
34% |
38% |
38% |
36% |
Local TV news |
48 |
43 |
40 |
32 |
Network news |
45 |
35 |
32 |
26 |
Internet |
9 |
13 |
24 |
25 |
Local paper |
49 |
31 |
31 |
20 |
Source: Pew Research Center, January 4-8, 2012 |
Read more: http://www.mediapost.com/publications/article/168697/where-did-they-hear-that.html#ixzz1nlia383u
Source: http://gizmodo.com/5889060/k+cups-not-only-make-bad-coffee-they-make-bad-environments
I’m drinking coffee made by a K-Cup machine right now and it sucks. A lot. But alas, I’m too lazy to get a much better cup at the cafe around the corner. That said, after learning that all of those K-Cups are piling up in landfills—and not being recycled—I may have to reconsider.
According to CNBC, the way K-Cups are constructed, they can’t be recycled. Paper and foil are strongly adhered to the plastic capsule making so that sorting facilities can’t separate the materials. So those cups are destined for a single use and nothing more.
So yeah, maybe you hate yourself (like I do), and don’t care what you consume. But maybe you shouldn’t hate the planet more than you hate yourself? [CNBC via Discovery via Treehugger]
Image via Michael Dorausch
Pinterest is EVIL – It Auto-Follows People and Posts to your Facebook Timeline
When I looked at my own Facebook Timeline, to my horror I saw Pinterest had followed people I didnt know and definitely did NOT follow AND it posted it to my Facebook Timeline. No wonder I keep getting notices of other people following me — people I don’t know or others whom I have not interacted with for years!.
The more I use Pinterest the more I HATE it. See my previous post about Pinterest auto-following 274 Facebook friends when I signed up, without first checking with me.
Pinterest Followed 274 of My Friends Without Telling Me First
The Powerful Impact NPR And The New York Times Have On Book Sales
Goodreads is a site where people list the books they are reading or would like to read. Check out how much a book’s listings spike after it’s mentioned by NPR or the New York Times.
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Facebook DOMINATES Google+, Tumblr, And Pinterest (GOOG)
Facebook is absolutely dominating other social networks — with users spending more than 6 hours on the site for the month of January, according to a report by the Wall Street Journal.
comScore released some new data on social media site usage for the month of January. The next closest competitor is Tumblr — where users only spent about an hour and a half in January.
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