Disney considering 28-day rental window, because ‘On Stranger Tides’ was that good
Source: http://www.engadget.com/2012/02/08/disney-28-day-window/
That sound you can hear is the studios dashing around as they look for a new scapegoat. Disney’s got Redbox and Netflix in its sights as it declares plans to impose a 28-day window before it’ll make its titles available for rental. Despite conceding that the studio hadn’t seen any impact on overall DVD sales, CEO Bob Iger pointed to a 16 percent drop in quarterly revenue compared to 2010 as the motivation. It’s also collecting splinters in its backside as it watches to see how well digital locker service UltraViolet fares with consumers before committing to join the program. Of course, given the legitimacy of First Sale Doctrine, it’s possible Redbox will do as its done with Warner titles and just buy ‘em at retail — as long as it can cover its costs as it does so.
Disney considering 28-day rental window, because ‘On Stranger Tides’ was that good originally appeared on Engadget on Wed, 08 Feb 2012 18:46:00 EDT. Please see our terms for use of feeds.
Permalink 
LA Times, Home Media | 
Seeking Alpha | Email this | Comments
Leave a Reply
You must be logged in to post a comment.
Disney considering 28-day rental window, because ‘On Stranger Tides’ was that good
Source: http://www.engadget.com/2012/02/08/disney-28-day-window/
That sound you can hear is the studios dashing around as they look for a new scapegoat. Disney’s got Redbox and Netflix in its sights as it declares plans to impose a 28-day window before it’ll make its titles available for rental. Despite conceding that the studio hadn’t seen any impact on overall DVD sales, CEO Bob Iger pointed to a 16 percent drop in quarterly revenue compared to 2010 as the motivation. It’s also collecting splinters in its backside as it watches to see how well digital locker service UltraViolet fares with consumers before committing to join the program. Of course, given the legitimacy of First Sale Doctrine, it’s possible Redbox will do as its done with Warner titles and just buy ‘em at retail — as long as it can cover its costs as it does so.
Disney considering 28-day rental window, because ‘On Stranger Tides’ was that good originally appeared on Engadget on Wed, 08 Feb 2012 18:46:00 EDT. Please see our terms for use of feeds.
Permalink LA Times, Home Media | Seeking Alpha | Email this | Comments
Leave a Reply
You must be logged in to post a comment.
About Me
Dr. Augustine Fou is an advisor on digital strategy and social media marketing, with over 16 years of in-the-trenches, hands-on experience. He provides client executives with objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI with digital insights.
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou Bio
The Grand Unified Theory of Marketing
Tags
Popular Posts
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Coke vs Pepsi vs Dr Pepper
- The Top Endorsement Earners In Each Sport
- Facebook advertising metrics and benchmarks
- Not 1, Not 2, Not 3, But 4 Display Ads Per Pageview - Shame on You Facebook
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- HP Mini 311 Nvidia ION Netbook Hackintosh'ed
- What is Web 3.0? Characteristics of Web 3.0
- Search Ads versus Display Ads
Published Articles by Dr. Augustine Fou
- Top Digital Challenges of Marketers Today
- Digital Strategy and How to Tell if Your Agency Has Any
- Search Marketing and Social Media in Regulated Industries
- Tips for Marketers Selecting a Digital Agency
- 10 Commandments of Modern Marketing
- Digital Is a Philosophy: A New Looking Glass for Common Digital Tactics
- Implementing 'Digital Is a Philosophy'
- Unified Marketing - Going Beyond Integrated Marketing
- Digital Opens the Opportunity for Organizational Transformation
- Digital Requires the Remodeling of the Relic Agency Model
Pages
Archives
- May 2012 (35)
- April 2012 (77)
- March 2012 (119)
- February 2012 (112)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (12)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)
Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
- LivePhotoFrame – upload and remotely manage a digital photo frame via unique URL
- MedleyTuner – create a continuous listening experience by uploading mp3s
- MusicSamplr – discover new artists and music, listen to samples
- SharedMost – what links on ANY webpage are shared most?
- Signatory – sign and date a document and verify it hasn't been altered since that exact time.
- WebTeleprompter – just what it says it is
