go-Digital Blog on Digital Marketing

Google is The Least Diversified Business In Tech (GOOG, AAPL, MSFT, EBAY)

Source: http://www.businessinsider.com/chart-of-the-day-google-is-the-least-diversified-business-in-tech-2012-2

We love this chart from Dan Frommer at SplatF.

He calls it the “Eggs In One Basket” index, because it charts out the largest source of revenue as a percentage for all the major tech companies. (Profits would be a different story altogether.)

Google gets over 90% of its revenue from one source: Advertising. The next closest is Amazon with product sales. But, Amazon’s product sales are a mix of goods, so it’s not exactly the same as relying on just advertising.

For now, this isn’t a big problem for Google. The online ad market is still growing, and Google can capture a lot of the market. But, if things were to change, or advertising were to slow down, then look out.

What’s incredible about this chart is how diverse Microsoft is from a sales perspective. Its most dominant business group, Office, only accounts for 30% of sales. Read more on the chart from Frommer here →

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:

• THE APPLE INVESTOR: How Much Is Apple Worth?
• After Years Of Extracting Money, Patent Troll Gets Slapped Down
• Google Is Building Secret Hardware Testing Labs All Over Its Campus

Tags: aapl, advertising, Amazon, apple, Basket, building, business, business group, campus, chart, conversation, different story, Diversified, diversified business, dominant business, DownGoogle, eBay, Eggs, eggs in one basket, Extracting, Facebook, frommer, Goog, google, Group, group office, hardware, index, Investor, Join, Least, lot, market, microsoft, mix, money, MSFT, Office, online, Patent, percentage, perspective, problem, Product, profits, rarr, revenue, Secret, Slapped, SplatF, tech, TESTING, testing labs, troll, twitter