go-Digital Blog on Digital Marketing

How The iPad Kicks Kindle’s Butt When It Comes To Ad Traffic (AAPL, AMZN)

Source: http://www.businessinsider.com/how-the-ipad-kicks-kindles-butt-when-it-comes-to-ad-traffic-2012-2

Amazon just kicked off a new TV campaign for the Kindle Fire, which it doubtless hopes will further dent sales of Apple’s iPad. But Kindle has a long way to go before it starts threatening the iPad as a device for serving online ads to consumers.

Data from Rimm-Kaufmann Group, an online marketing agency, show that the iPad maintains its total dominance of the tablet market when it comes to ad traffic. Kindle is slowly making progress, but it only has 3.48 percent of the market to iPad’s 88.1 percent.

iPad had a 93.44 percent share of the market late last year, so share is being traded quickly in this category.

With iPad 3 on the way, even those small gains for Kindle may be in jeopardy.

When it comes to ad performance, the iPad also has a significant edge. If you index the data to the average ad displayed on a desktop computer, ads on iPad get 10 percent more revenue per click, the same level of overall clicks, and a greater average order value.

All the other tablets, including Kindle, perform much worse than ads displayed on PCs.

iPad dominates ad traffic on tablets, but its dominance is slipping.

The Kindle is gaining share of ad traffic the fastest against the iPad.

But the iPad is still the most effective tablet device by far, for advertisers.

See the rest of the story at Business Insider

Please follow Advertising on Twitter and Facebook.

See Also:

• REJOICE: Kindle’s Bikini Girl Is Back — And Now She’s Married
• How Groupon Is Trying, And Failing, To Work With Ad Agencies
• ‘Smell-vertising’ Technology Plans To Make Your Bus Stop Smell Like Greasy Potatoes