Archive for February, 2012

2.3 Million Americans Have Pulled The Plug Since 2010

Source: http://www.businessinsider.com/goodbye-cable-tv-23-million-americans-have-pulled-the-plug-since-2010-2012-2


videodrome

This chart (below) from ISI Group tells you all you need to know about the fate of cable TV in the age of the iPad: Since Q1 2010, 2.3 million people have stopped subscribing to pay TV as delivered by cable TV companies such as Cablevision, Comcast, DirecTV, Time Warner Cable, Dish, Verizon, and AT&T.

Currently, only 41.5 million Americans watch TV on pay cable.

I’ve been arguing for a while now that Americans are on the cusp of a dramatic change in how they watch video. They’re moving to video over the internet. Traditional TV is dying, in much the same way that in the mid-2000s we all largely stopped using hardwired telephones to make calls in favor of wireless mobile cellphones.

Hardwired phones are still a big business, of course, and most households still have them. But they’re really a vestigial offshoot of whatever bundled communications package you’ve bought.

It looks like cable is about to go the same way. Although its subscriber numbers are dwindling, subscriber numbers for satellite TV and broadband phone/internet service remain relatively healthy, as the second chart (below) shows. That suggests to me that there is a growing number of households choosing a broadband package with the internet as their top priority, and a dwindling number choosing it based on TV.

Ironically, the fall has come at a time when cable is making more ad money than ever. It’s a supply-and-demand issue: It may be that cable TV’s audience is dwindling, but it’s still one of the few venues that reliably delivers millions of eyeballs all at once.

First, the cable TV chart, based on numbers from ISI Group:

cable tv

Here’s the market share situation. Note that 2011 was a threshold year, when cable slipped from having more than 50 percent of the market to less:

cable tv share

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Wednesday, February 29th, 2012 news No Comments

Amazon List Prices are Crazy Out of Whack

Source: http://gizmodo.com/5888981/amazon-marks-up-a-products-price-like-crazy-to-give-you-fake-savings

Amazon Product Prices Get Marked Up Like Crazy to Give You Fake SavingsIt’s scary how much I trust Amazon. I don’t even question anything—just click, buy and get 2-day shipped for everything. Underwear? Yep. Electronics? Sure. Tweezers? Why the hell not. But what if all those savings you’re supposed to be getting on Amazon were fake? What if Amazon ridiculously marks up a product’s list price by 1000%? Because that’s what Amazon is doing.

Geez Amazon, have some self respect! Do you think we’re all fools? Who would believe a box of spaghetti was once listed at $55.10 when you’re actually selling it for $1.85 in real life? OH MY GOD SO MUCH SAVINGS. Seriously, there’s no need to inflate the list price by THIS much. We know retailers mark up stuff all the time to make you think you’re saving more than you actually are but the lengths that Amazon and its third party sellers goes is truly unbelievable. For example:

  • Rice a Roni Beef costs $1.48. Amazon’s list price? $141.75
  • Splenda with Fiber costs $4.39. Amazon’s list price? $553
  • Six pack of Quaker Oats Old Fashioned Oats costs $20. Amazon’s list price? $211.74
  • If you don’t believe it, just poke around Amazon’s Grocery and Gourmet Food section yourself. The ridiculous list prices are everywhere and in some cases even worse, with nearly $750 worth of “savings” on Mac and Cheese. Basically, if you’re ever doing your shopping there, ignore the list price and potential savings. The list prices are an obvious screwup on Amazon’s system (misplaced decimal? bad formula?) and the potential savings are fake. Invisible. Make believe.

    Of course, this won’t stop me from shopping at Amazon. It might not even be Amazon’s fault, as most of these product list prices are sold by other companies that aren’t Amazon through Amazon. But it’s clear that Amazon needs to filter it better or just do something better. Until then, even Amazon can’t be completely trusted. [Mouse Print via MSNBC]

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Tuesday, February 28th, 2012 news No Comments

The 2012 Academy Awards In Charts And Data

Source: http://www.businessinsider.com/the-oscars-for-quants-the-2012-academy-awards-in-charts-and-data-2012-2


oscar charts

Sure, The Artist did well at the Academy Awards. But what does that really mean, statistically?

As usual, our friends at AddThis, a company that provides social media sharing tools for web publishers, tracked their network of 11 million sites and 1.2 billion unique users per month to find out which Oscar events really drove chatter among consumers.

The data show that the real Oscar winners were the iPad, Pinterest, Sacha Baron Cohen and Twitter. Losers included Ryan Seacrest, Facebook and Billy Crystal.

 

This was the background chatter in the weeks prior to the Oscars. Note that ‘Hugo’ dominates.




Demian Bichir peaked when he was nominated for a SAG award for ‘Better Life.’ But interest faded. More people were interested in George Clooney than Jean Dujardin of ‘The Artist’ in the week before the Oscars.




Prior to the show, the people’s choice for Best Actress was Viola Davis, not Meryl Streep.



See the rest of the story at Business Insider

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Tuesday, February 28th, 2012 news No Comments

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Tuesday, February 28th, 2012 digital strategy No Comments

Ad Targeting Gone Horribly Wrong

Just because the content contains certain words doesn’t mean targeting ads based on those words will work.
Toyota supermarket crash video
Toyota ad appears as Camry hits supermarket doors in this video. (Florida Highway Patrol/ April 14, 2012)
Inline image 2

 

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Monday, February 27th, 2012 analytics, news, statistics No Comments

Where Do LinkedIn Users Work? (LNKD)

Source: http://www.businessinsider.com/chart-of-the-day-where-do-linkedin-users-work-2012-2

LinkedIn has about 150 million users. In which industries do they work? Zoomsphere has the stats. We have the chart.

By the way, our guess is that the “higher education” category includes college students.

Chart of the day LinkedIn users

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Sunday, February 26th, 2012 news No Comments

Google tests the ‘do not track’ waters with a Chrome extension

Source: http://www.engadget.com/2012/02/24/google-tests-the-do-not-track-waters-with-a-chrome-extension/

Keep My Opt-Outs

Well, that didn’t take long. One day after agreeing to implement a do not track button as part of a new consumer bill of rights, Google has given the people what they want… sort of. Keep My Opt-Outs is a Chrome extension, developed by the Mountain View team, that will prevent advertisers from using your browsing history against you. Presumably, this function will get built straight into the browser one day but, for now, you have to go dig it up in the Chrome Web Store — far from an ideal solution. Still, a tepid step into the shallow end is better than no step at all. You can install the extension yourself at the source.

Google tests the ‘do not track’ waters with a Chrome extension originally appeared on Engadget on Fri, 24 Feb 2012 16:41:00 EDT. Please see our terms for use of feeds.

Permalink The Register  |  sourceKeep My Opt-Outs (Chrome Web Store)  | Email this | Comments

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Friday, February 24th, 2012 news No Comments

There Is No Difference in Usage Between Unlimited Data Plans and Tiered Data Plans [Data]

Source: http://gizmodo.com/5887786/study-there-is-no-difference-in-usage-between-unlimited-data-plans-and-tiered-data-plans

Study: There Is No Difference in Usage Between Unlimited Data Plans and Tiered Data PlansHey Carriers. We need to talk. You know how you said you were going to start throttling high data usage users in hopes to preserve bandwidth? That’s bullshit, apparently. It’s only because you want to get us onto tiered data plans so you can charge us overages. With hate, everyone.

Seriously. Validas, an analytics firm, analyzed 50,000 cellphone bills from AT&T and Verizon to see if throttling was a necessary evil to conserve bandwidth. However, the numbers point to no. Instead, Validas guesstimates that it’s because carriers would rather have us on tiered data plans for the overage fees. According to Validas:

“When we look at the top 5% of data users, there is virtually no difference in data consumption between those on unlimited and those on tiered plans — and yet the unlimited consumers are the ones at risk of getting their service turned off. So it’s curious that anyone would think the throttling here represents a serious effort at alleviating network bandwidth issues. After all, Sprint does seemingly fine maintaining non-throttled unlimited data for its customers.”

The point being, throttling the Top 5% of unlimited data users seems to be unnecessary because the Top 5% are using the same amount of data on their tiered plans anyway. Go figure, carriers trying to squeeze a dime out of a nickel. [BGR]

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Friday, February 24th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5887838/please-stop-making-more-pinterests

Please Stop Making More PinterestsPinterest! It is the hottest social media whatever the hell it is out there. Is there a Pinterest button on this site yet? (No? Jeremy, please get on that!) Because Pinterest should be everywhere, and everything should be Pinterest.

Pinterest! Pinterest! Pinterest!

Journalists! If you are writing a story about something, and you do not mention Pinterest, what are you thinking, really? I don’t care what your story is about, you still need to mention Pinterest. Steve Jobs? Mention Pinterest! Mitt Romney? Mention Pinterest! Genocide? Mention Pinterest! What do you mean that’s in poor taste? Mention it, Goddamn you! Mention Pinterest!

Similarly, if you are starting a company and it is not a Pinterest clone, I feel bad for you son. All the big baller VCs in the valley need a Pinterest hook right now if you expect them to relate to you. If your turd factory isn’t a Pinterest spin-off you might as well not even share your poop with me. Because I won’t care! Each and every elevator pitch is now required to begin with “It’s like Pinterest for _____

You don’t believe me? To fucking wit:

Chill: Pinterest for Video
Gentlemint: Pinterest for men
Linterest: Pinterest for Jeremy Lin!
Urbantag: Pinterest for places!
Sinterest: Pinterest for porn!
Grooblin: Pinterest for social events!
Stylesays: Pinterest for fashion!
Polyvore: Pinterest for fashion!!
Usabila: Pinterest for designers!
Shopalong: Pinterest for Shopping!
Pinspire: Pinterest for Pinterest!
Currently Obsessed: Pinterest for Stalkers!
Etc: Etc Etc

But clearly, there are some market holes. So, hang on, I’m going to start like 20 businesses for you real quick. Please immediately launch Pinterests for: Magazines, blogs, dead people, cats, the gays, sexual positions, fires, trees, the homeless, gingers, medical professionals, Latvians, figs, horses, websites about Barack Obama, air travel, banana slugs, butt plugs, anger, fear, hate, sadness, crying alone in the park, other emotions, cars, guys who like to have sex with cars, Mitt Romney’s old man balls, javascript libraries, the Taliban, pure uncut molly experiences, Skrillex, butterscotch, and of course women. That there isn’t a Pinterest for women yet just fucking amazes me. It’s obvious. Billion dollar idea.

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Friday, February 24th, 2012 Uncategorized No Comments

Node helps your smartphone monitor pretty much everything

Source: http://www.engadget.com/2012/02/23/insert-coin-node-helps-your-smartphone-monitor-pretty-much-ever/

In Insert Coin, we look at an exciting new tech project that requires funding before it can hit production. If you’d like to pitch a project, please send us a tip with “Insert Coin” as the subject line.
Fallen out of love with sensor? Don’t worry, Variable Technologies is here to help. The company’s working to bring the world Node, a project aimed at helping smartphone users “explore the fun and power of sensors.” The “Swiss Army knife-sized” modular device communicates with the iPhone 4S and Android devices via Bluetooth. It has a built-in accelerometer, magnetometer and gyroscope and can detect physical motion and space, temperature and elevation, to name but a few. It also has a game control module and eight LEDs that can double as a camera flash, with carbon monoxide and radiation detection on the way. The Node will be compatible with Arduino devices and will have an open API, firmware and source code. There’s a month left to help Variable hit its lofty $50,000 goal. Click the source link for more info.

Continue reading Insert Coin: Node helps your smartphone monitor pretty much everything

Insert Coin: Node helps your smartphone monitor pretty much everything originally appeared on Engadget on Thu, 23 Feb 2012 16:49:00 EDT. Please see our! terms for use of feeds.

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Friday, February 24th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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