Marketing Costs Normalized to CPM Basis for Comparison

Comparing costs of various media channels, on a CPM basis – cost per thousand impressions basis.

 

 

SOURCE: http://www.slideshare.net/augustinefou/why-digital-tactics-kick-traditional-tactics-in-cost-effectiveness

 

SOURCE: http://www.clickz.com/clickz/column/2126376/newspapers-money-online

 

SOURCE: http://www.handmadeology.com/etsy-ad-pricing-comparing-them-to-the-competition/

 

UPDATED: January 30, 2013.  See also Comparative Media Costs Offline and Online

 

 

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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