The New iPad is Hot Because Its Processor is 310 Percent Huger

Source: http://gizmodo.com/5895299/maybe-the-new-ipad-is-hot-because-its-processor-is-310-huger

medium The New iPad is Hot Because Its Processor is 310 Percent HugerApple’s unapologetically selling a new iPad that’ll go up to 116 degrees in your hands while playing a game. Maybe they should have done something about that, yeah. But the tablet’s new processor is so massive, we shouldn’t be surprised.

Chipworks, which compared the new hotness (am I right?) on the right to the first iPad’s A4 processor on left, has a pretty striking comparison on its hands:

The Apple A4, which by all accounts is still commercially viable given the price of used Apple products on craigslist, measured in at 53.3 mm². Only two (and a half?) generations later, we have the Apple A5X weighing in at 165 mm² – a whopping 310% larger.

It’s worth noting that the A5X is still built using a 45 nm fabrication process—which in human English refers to the size of the tiniest parts each chip is made out of. The smaller the number, the more transistors can be packed onto a processor, which generally translates into a more efficient, cooler chip. Apple didn’t make its CPU more sophisticated in order to crank out more retina display-filling power—it just made it humungous. [Chipworks via Cult of Mac]

Tags: , , , , , , , , , , , , , , , , , ,

Wednesday, March 21st, 2012 digital

Leave a Reply

You must be logged in to post a comment.

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing