Clash of the troubled titans

Source: http://www.engadget.com/2012/05/20/clash-of-the-troubled-titans/

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Image

Fans of the Lincoln-Kennedy coincidences can appreciate similarly contrived dynamics in comparing Nokia and RIM (neither of which, contrary to the occasionally expressed opinion, has been murdered despite “Apple and Android” consisting of three words and 15 letters). Both companies are former smartphone market share leaders — RIM in North America, Nokia globally. Both have had success in developing economies with efficient operating systems that they plan to support indefinitely. Both developed reputations for high build quality and good antenna design, and both were initially dismissive of the iPhone as they continue to see Android as the path to commoditization. And after precipitous market share declines, both hired new CEOs. Nokia, a European company, hired a CEO raised in Canada. RIM, a Canadian company, hired a CEO raised in Europe. These men now struggle with keeping their companies part of a viable alternative to the two dominant marketplace offerings.

Since embarking on their new operating system strategies, though, there have been many contrasts. While Nokia hired an outsider as a CEO, RIM hired an insider. Nokia decided to adopt a licensed OS; RIM decided to build its own (based largely on acquisitions). And now that both the 2012 Nokia World and BlackBerry World conferences have passed, there’s an opportunity to assess their comeback progress.

Continue reading Switched On: Clash of the troubled titans

Switched On: Clash of the troubled titans originally appeared on Engadget on Sun, 20 May 2012 18:19:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

Tags: , , , , , , , , , , , , , , , , ,

By: Dr. Augustine Fou Sunday, May 20th, 2012 news

Leave a Reply

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing